China Construction Bank the Year of the Loong Mascot

The mascot of China Construction Bank is the auspicious beast of the Forbidden City.

As a representative of the national tide, the Palace Museum has always been a popular IP. In recent years, China Construction Bank and the Palace Museum have jointly launched a series of products called "The Ruining Beast of the Forbidden City" every year, presenting a vivid and auspicious image of the Ruining Beast of the Forbidden City in a young and fashionable way, which has won the attention and love of consumers. Since September 5, 2023, the new products of the fifth season series of "Forbidden City Ruishou" of CCB have been sold at various outlets across the country.

Inspired by the dragon and phoenix elements in the Forbidden City, the 2023 series products continue to write the national beauty of traditional culture with the help of dragon balls, gourds and other forms, and convey the auspicious wishes of "Dragon welcomes auspiciousness and Phoenix is auspicious" to consumers. Dragon and phoenix elements can be seen everywhere in the Forbidden City, and they are also an important carrier of China traditional culture. CCB's Dunlong of the Forbidden City is based on the dragon on the roof of the Hall of Supreme Harmony in the Forbidden City. Xiaolong crouched, his eyes wide open and dignified. First born in Jinjiao, flames were added to the body.

The value of mascots

1, establish a unique image

Mascots can set a unique image for a group or brand. A good mascot image can make a deep impression on a group or brand, and then increase cognition and memory. For example, the mascots of the Olympic Games often represent the cultural characteristics of the host country and city. Through ingenious design and publicity, they can attract global attention and enhance the visibility and image of relevant regions.

2. Convey specific information or values.

Mascots can convey specific information or values. Mascots often represent a certain value concept or group culture. Through its image and characteristics, it can convey specific brand image and psychological suggestion. For example, a panda mascot with a warm smile can bring people a friendly and peaceful feeling and convey a harmonious brand image.