Brief introduction of xiaohuxian winery

Yunfeng Liquor Industry relies on the unique vermilion soil in Chishui River basin, high-quality specialty waxy sorghum, pure and sweet water and other natural conditions, inherits the traditional brewing technology accumulated for thousands of years, and combines modern biotechnology to brew a unique Luzhou-flavor small confused fairy wine in the specific environment of natural caves. Its wine quality is clear and transparent, the cellar aroma is pure and rich, the taste is soft, sweet and refreshing, the fragrance remains lasting and the aftertaste is long; It can be said that "wine is not intoxicating, but people are intoxicating", and it is a fine wine that inherits Chinese wine culture.

Market positioning is suitable for brand tension, so that the small confused fairy wine can be upgraded to a higher consumption level. The brand's unique cultural connotation and market strategic design determine that its best positioning should be middle and high-grade wine. If the reserve price is blocked, it is not only inconsistent with the brand cultural positioning, but also difficult to produce even short-term scale market effects like brands such as Qin Chi and Confucius, so as not to lose them; If we take the road of high-end and high price, the support of brand connotation seems to be insufficient, and the market risk will be difficult to grasp because of the strength of competitors. The market effect proves that it is a correct decision to position the small confused fairy wine in the middle and high price range. As far as its market price is concerned, it has greatly surpassed the famous wines of many old countries, which is worth pondering.