How to write good-looking supermarket posters? How to design store promotion posters to be more attractive?

How can posters be more novel? More eye-catching? Posters should be eye-catching and exciting. In our daily business, we will post posters from time to time to indicate that our store has new varieties on the market or to promote certain products. Generally, we use local materials and use a A cigarette package, or a random piece of paper, and scrawled on a few words to express your intention. If we go to a large supermarket and pay a little attention, we will see that the posters here are very "fine". The bright offset paper has either a white background or a yellow background, and art pens are used to write various artistic calligraphy and ink colors. There are red and black, which are not only full of beauty, but also particularly eye-catching, making it clear at a glance and adding a bit of liveliness. There are wild advertisements that can be seen everywhere on the streets. I am afraid that not many people will actually stop and take a look at them, unless they are made in a very different and original way, making people full of curiosity and stop to take a look. If we are not "careful" when making posters, the effect will be no different from wild advertisements on the street, and it will also damage the image of our store. Just imagine how people feel when their originally clean and white walls or beautiful and orderly streets are devastated by wild advertisements. This is a bright shop, but there are some nondescript cigarette boxes and paper pieces of different colors posted in front of the door. We need to consider how much publicity is used and how much advertising effect it plays. As the image of cities and towns continues to improve, our posters based on local materials are obviously out of tune with the times, and may even damage the image of the city and the appearance of the store. My family and I went shopping in a large supermarket. While waiting for them, I stood at the tobacco and alcohol counter of the large supermarket and observed that many consumers would rather buy high-end cigarettes and well-known brands of wine in large supermarkets. Even if the price is high, you won’t take any “risk” to buy it from an ordinary store like ours. The main reason is that you are afraid of being “fake”. In fact, the price of high-end cigarettes in our ordinary stores is cheaper than that in large supermarkets, and they are genuine. However, in actual sales, they are mostly broken into parts, and most of the people who buy them in batches without concern are our relatives, friends and relatives. Neighbors and strange customers are afraid of us and feel insecure. High-end wines are even more coldly treated by strange customers without even asking. People have always been disgusted with judging people by their appearance and clothes. Nowadays, most people behave this way. If we cannot change it, we need to accept and adapt. In fact, there is nothing wrong with this aesthetic view. Whoever is financially better off doesn’t want to dress better and be more beautiful! Beauty and beauty are not only for yourself, but also for respect for others. If we paint posters without being "elaborate", they will be no different than ragged clothes, and who would want to get close to someone who is ragged. Similarly, when we make posters, we might as well learn from the methods of large supermarkets. It doesn't cost anything. We are engaged in business activities and we must have these necessary special papers and special pens. Making beautiful posters not only has the functionality of advertising, but also has the function of advertising. It also has the effect of decorating the facade. In order to make our store shine and to let more people know about our new products, why not do it. Although we don't have the momentum of a large supermarket, we show people the style and excitement of our own store. How to design store promotion posters to be more attractive? In the era of mobile phones and the Internet, the speed of information dissemination is getting faster and faster, and the amount of information received by each person every day is dozens of times more than before. Scroll through Tik Tok, look at pictures, and every APP webpage is vying for the user’s attention. In an era where appearance is all about appearance, can your poster attract customers’ attention in one second? Poster design should not only be beautiful online, but also attract users. At the same time, they can get your theme content and poster promotion content in the next second, and there should be a way to directly purchase or inquire. So how to design it? The following seven points require more attention during the design process. 1. There are many posters with prominent themes, and you don’t know what they are selling at first glance. Slogans like "Save worry, save effort, save money" are indeed attractive, but these six words are too popular, so before these six words, you need to identify yourself to the user. Are you a supermarket? Design studio? clothing store? Or a restaurant. Only by clarifying your identity can users know the value of "saving worry, effort, and money" that choosing you will bring. For event promotion posters, the theme of the event should be stated, such as "Big opening discount, buy one get one free". Although such themes seem to be very common, the more straightforward and easy-to-understand the expression, the lower the reading cost for people. The more willing to look.

What businesses need is accurate traffic, right? Therefore, accurate traffic starts with accurate poster design. 2. The publicity theme of project services is clear, but are the project services clear enough? Each theme actually has corresponding picture materials, such as the promotional poster above; summer vacation corresponds to the refreshing blue, real estate posters are combined with the atmospheric community buildings; financial funds use gold + gold coins + professionals that symbolize wealth; Taekwondo The enrollment poster uses a Chinese ink style background with corresponding photos of the service process on the back, making it simpler and more straightforward. The service content of each project is expressed very accurately. People can think of the corresponding project when looking at the picture, and the explanatory text makes the poster more vivid. 3. Visual project details. The visual project details not only include course process pictures on a single page like Taekwondo, but also have course descriptions, main features, project details, etc. like the autumn tutoring classes. After clarifying the theme, put the corresponding pictures, materials and color combinations to make the style and theme of the entire poster more relevant. 4. The pain points of copywriting are more important than design skills. A good copy can make the entire poster come alive. Some copywriting triggers action, some copywriting tells users how to buy, and some copywriting hits users' pain points, making users want to take action after seeing it, and they will feel at a loss if they don't buy. KEEP's classic short copy "Self-discipline gives me freedom", as well as long copy, capture the key points of expression, so that what users see is what they get. 5. There is trust and endorsement. A good poster has a theme, copywriting, and materials. If there is corresponding trust and endorsement, you can also put it on it. For example, "started in 2001" is a type of trust endorsement related to the year of establishment; focusing on the logo field for more than ten years, with more than 800 chains across the country, and selling 1 million copies a year, these are all good trust endorsements. The trust endorsement + copywriting expression add a sense of trust to the entire poster. 6. There is contact information; address + phone number + WeChat QR code. Many people have good poster designs, and the pictures and color combinations are good-looking, but they do not have specific addresses, contact numbers and WeChat QR codes. These are all must-add in poster design. elements. Some people also make the QR code extremely small for the so-called beauty, euphemistically calling it beautiful. In fact, it is not easy to spread. Now many people no longer use traditional single pages to spread posters, but send posters to Moments with one click. By sending a group message to 100 people, you can quickly reach thousands of people directly, but how many people can open the poster and see it? Do you know how many people are interested after opening it? If they are interested and scan the QR code, but forget to download the original image and cannot scan it after scanning for a long time, will they give up scanning the QR code because of this action? This is worth pondering. Therefore, do not pursue the so-called beauty of the QR code. Keep it very small. Whether it is a payment code or a WeChat QR code, it must be enlarged so that users can scan the code to learn details without downloading. 7. High-definition pictures without watermarks. With the development of technology, the threshold for poster design is getting lower and lower. Many poster designers who are not professional poster designers can also successfully create them through some APPs. These APPs, such as: Maker Post, MAKA, WeChat Business watermark camera, picture itch, picture monster, etc. However, some apps do not purchase memberships and will have watermarks. This needs to be paid attention to, because when spread on the Internet, the picture is the sign of a store. A poster with a watermark or unclear picture also lowers the store's grade. If a large number of posters need to be produced every month, it is recommended that you choose an APP to purchase an annual membership and directly produce high-definition posters without watermarks. Similarly, the design styles in these apps are also worthy of design reference for beginners of poster design. Similarly, Huatu.com, Baotu.com, and Huitu.com can also be used as design references.

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