Beauty salon activity theme planning book

Beauty salon activity theme planning book (general 11 articles)

Inadvertently, the work has come to an end, and we will be greeted by new work goals. We might as well sit down and write down the plan. Book. I believe that writing a planning book is a headache for many people. Here is a beauty salon activity themed planning book (11 general articles) that I have compiled for you. It is for reference only. Let’s take a look.

Beauty Salon Activity Theme Planning Book 1

Activity Theme:

XX Beauty Salon celebrates Double Eleven Singles’ Day with you

Event time:

November 5-11, 20xx

Event target:

All new and old single customers

Purpose of event:

On Singles Day, of course, single customers should enjoy the warmth and enthusiasm of beauty salons. It coincides with the late autumn season. Beauty salons can launch hydrating, anti-drying, repairing and other products based on skin problems in autumn and winter. A popular promotional item among female friends. I hope to use the 20xx Double 11 Singles Day to establish a harmonious and warm communication platform with customers, and also to bring more new friends to my beauty salon and improve the sales performance of the beauty salon.

Activity content:

1. Members of the beauty salon who participate in this activity during the activity can enjoy discounts and receive skin care experience coupons with their membership cards. If the membership card contains If your points reach 500, you can experience a moisturizing and hydrating program in the store for free with your membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 12% discount and receive a free trial of skin care samples provided by the beauty salon.

Event notes:

1. Register at the front desk and record the customer’s name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources. Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others. Beauty salon activity theme planning book 2

Activity theme:

The beginning of May, the perfect holiday

Activity time:

20XX May 1st - May 7th

Activity content:

1. Opening package, unlimited surprises

2. Race against time at the opening moment

3. Perfect price period, you can choose from

Note: All the following activities are limited promotions only during the May Day event

1. Kick-off package, unlimited surprises

I believe that taking care of your skin is an essential task for all women every day. During the May Day period, beauty salon franchise stores have launched some beauty packages that comply with seasonal and climate changes and provide reasonable care for the skin. Reduce skin damage caused by seasonal changes. This package can only enjoy the discounts and services of this event during the May Day period.

May 1st "May Day Labor Meal" Meridian Weight Loss Series

May 2nd "Kai Luo Chief Meal" Hydrating Care Series

May 3 "Playing Beauty Meal" anti-allergic care series

May 4th "Fashionable Youth Meal" nutritional care series

May 5th "Youth Meal" whitening care series

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May 6th "Happy Fun Meal" leisure care series

May 7th "Returning Heart Meal" spleen and stomach conditioning series

2. Starting time, Race against time

The essence is a limited time sale. It is recommended to buy at 8:00-9:00 in the morning, 14:00-15:00 in the afternoon, and 20:30-21:30 in the evening. Products, packages, and courses are all practical and unique, and can make consumers want to consume.

3. Perfect price period, your choice

In order to increase the popularity of the beauty salon, we will pre-heat the later promotion on May 6, which is before the end of the long holiday. There will be a dedicated auction of beauty items starting at 20% off. Beauty salon activity theme planning book 3

Theme:

Welcome the Mid-Autumn Festival and the National Day, xxxx (beauty salon name) will send gifts

Activity time:

September 20th - October 10th (the activity time can be adjusted by yourself)

Activity content:

1. All customers who come to the store to make sales during the activity can Give a small gift related to the Mid-Autumn Festival theme per person (a small gift that represents family reunion or choose a gift for the customer’s family, parents, elders)

2. The value of card processing during the event is 1,000 yuan Membership card/treatment card (you can adjust the price yourself) and earn a mooncake gift box worth 188 yuan.

3. During the event, apply for a membership card/treatment card worth 3,000 yuan (you can adjust the price yourself) and earn a mooncake gift box worth 188 yuan, as well as 5 post-sun repair treatments.

Event description:

1. The value of small gifts is not high, but in this reunion festival, it can be regarded as expressing the merchant’s blessing to the customers, although it is impossible for the customers to feel too happy. A big touch will at least add a small touch to the beauty salon.

2. No gift is better than giving moon cakes during the Mid-Autumn Festival, so moon cakes must be given as a gift. But remember to make some self-adhesive stickers that can be pasted on the outside of the gift box before purchasing the gift box. The design should not be too festive. Paste it on the corner and write your store’s words of congratulations to customers and your given LOGO on it. Even if customers don't eat it, giving it to friends or relatives can help more people have a good reputation for your store.

3. The third reason why you need to give her a course of post-sun repair treatment, because most people will choose to go out to play and they will definitely be tanned when they come back. At this time, you give her a set of treatments in advance before the guest comes back. It's so thoughtful to be able to do this at the end. Beauty salon activity theme plan 4

Activity time:

March 7th - March 9th

Activity location:

Beauty salon

Activities target:

Middle-aged and elderly female customers

Activities plan:

(1) Mom, thank you for your hard work. You can do it

Plan an activity plan with the theme of "Thanksgiving". During the festival, create a strong atmosphere of gratitude inside and outside the beauty salon. You can specially lay out a gratitude wall to let all customers who enter the store feel it. It’s not easy to celebrate Women’s Day. Understand the difficulty of being a mother. Fill in your personal information and write your words to your mother on the gratitude wall, so that you can receive a free beauty treatment. The beauty salon will select some lucky customers from all the customers. , send what they said to their mothers to their mothers in the form of text messages.

Purpose of the event: Create a strong sense of holiday gratitude, encourage customers to care more about their parents during their busy work, deepen customers’ gratitude to the beauty salon, and increase the popularity of the beauty salon at the same time Increase visibility to achieve the purpose of attracting traffic.

(2) Take your mother for beauty treatment

Beauty salons can hold promotional activities with the theme of "Take your mother for beauty treatment". The content of the activity can be set to encourage consumers If you bring your mother into the store to shop with you, your mother will receive a special gift - a bouquet of carnations to express your gratitude and blessings to your mother. At the same time, if you shop with your mother in the shop, All products enjoy a 20% discount. At the same time, mothers can enjoy free service for any beauty items that they experience on the day.

Purpose of the activity: The theme is novel, stimulate consumers’ enthusiasm for participation, and drive more customers to enter the store for consumption; entering the store with your mother will not only make your mother happy, but also enjoy preferential treatment, which will increase the customer experience degree, stimulate customer consumption, and achieve the purpose of improving performance while increasing customer favorability. Beauty salon activity theme planning book 5

1. Activity theme:

Beautiful beauty day, beautiful beauty day

2. Activity time:

March 6th---March 13th

3. Purpose of the event:

To stimulate and induce customer consumption, revive consumption enthusiasm, and attract new customers. Increase overall sales.

4. Activity content:

1. Beauty is with you

All women who shop during the event can purchase with their shopping receipts (no limit on amount) Obtain a XX beauty salon beauty card (face value 50 yuan)

2. Dress up as a beautiful woman and bring good luck when shopping

Anyone who presents a shopping receipt of 138 yuan on March 8th Women's Day Female customers can participate in the big carousel once (if there is no carousel, it will be changed to a lottery), and they will receive corresponding Women's Day gifts. There are many prizes and a lot of luck. One ticket can only be transferred once, and the amount will not be accumulated.

Remarks:

Gift selection: It is recommended to use more practical items, such as kitchen supplies, bedding, etc.

3. Only he understands you best.

Men can enjoy special discounts or receive special gifts when shopping at "March 8th" related counters or purchasing designated products.

4. Members get more “gifts”

Members who shop on Women’s Day on March 8 will enjoy double membership points.

5. Event promotion:

1. Instructions for setting up POP activities at obvious places such as shopping mall entrances.

2. During the event, qualified franchise stores can ask people to record the event content and broadcast it outdoors on a rolling basis.

3. The evening newspapers of March 3rd and 7th each published 1/2 page red advertisements.

4. Hang banners in front of the store

March is women’s day, husband shows true love, beautiful Valentine’s Day, shopping brings good luck!

Indoor counter for women Special merchandise area, with corresponding theme tags hanging above.

The following is a special note on the POP products participating in the event. Beauty salon activity theme planning book 6

Activity theme:

Let’s “make an appointment” on Chinese Valentine’s Day!

Activity plan:

1. During the promotion period of the beauty salon, any man who enters the store to purchase products for his wife (girlfriend) or accompanies his wife (girlfriend) to do projects can receive a bouquet of flowers and gifts at the beauty salon. A box of exquisite chocolates.

2. During the promotion period, the "Chinese Valentine's Day Romantic Gift Pack" is launched. All men can purchase a special package "Chinese Valentine's Day Romantic Gift Pack" worth 899 yuan in the beauty salon to give to their wives (girlfriends). The "Chinese Valentine's Day Romantic Gift Pack" contains basic care items, body care items, special product gift boxes, a set of flowers, a bouquet of exquisite chocolates, and a box of exquisite chocolates (can be accompanied by a greeting card, which will be delivered to the designated place by a dedicated person).

3. During the beauty salon promotion period, all customers who enter the store can enjoy a 15% discount.

4. Only on Chinese Valentine's Day, all customers who enter the store and express their love for each other loudly will receive a female private care session and a bouquet of roses.

5. Any couple who purchases in the store on Valentine’s Day will receive 2 free movie tickets.

6. During the beauty salon promotions, in-store members can enjoy recharge discounts by recharging. Recharge 3,000 to get 3,000, recharge 5,000 to get 50,000, and so on!

7. Arrive at the store on Chinese Valentine’s Day. Customers who enter the store will be given a rose as a gift (while supplies last), and every couple who enters the store will be given a beautiful gift. In addition, from 9:00 am to 21:00 pm, on the hour every hour, our store will draw a lucky customer and give him an exquisite mysterious gift. Beauty salon activity theme planning book 7

Activity theme:

Welcome the "March 8th" and create a "14" romance

Activity time:

March 5-8, 20xx

Activity plan:

1. Lots of surprises

1. Weight loss project: a whole winter, not only Lack of exercise and eating too much during the Chinese New Year. Fat is also quietly accumulated in the body, so the weight loss program is most suitable to be launched at this time. Allow consumers to find a good solution for losing weight quickly. As long as you spend 500 yuan in the Pretisha Beauty Salon franchise chain during the event, you can enjoy 100 projects. Combine the arms, hips, waist, abdomen, thighs, calves and other parts of the store into a whole. Consumers receive multiple slimming massages all over their body, allowing consumers to feel the sincerity of the beauty salon.

2. Launch annual card: In order to attract consumers during the event, annual card consumption is hereby launched. As long as you apply for a half-year card in the beauty salon, you can get 1,000 yuan of products provided by Pritisa. If you add 500 yuan to the half-year card, you can enjoy the discount of the full-year card, which is half the discount of the half-year card. The third level of annual card preferential policy is that if you add 1,000 yuan to the half-year card, you can not only enjoy the discount of the annual card, but also enjoy 10 times of hand care, 10 times of ovary care, and 10 times of scalp care, worth 800 yuan. product.

2. Special offers

Want to be surprised during the Women’s Day event. The special discount policy must be outstanding. Therefore, this special offer is mainly targeted at men. Only men who consume in the store can get half or even lower discounts for their girlfriends or wives.

Couple package: During the event, as long as a man brings his girlfriend or wife to the beauty salon for any consumption, regardless of the amount of consumption, his wife can enjoy a 50% or even 10% discount. Moreover, if your husband or boyfriend pays the bill, you can also enjoy a 30% discount on the product.

Three-in-one event

As long as you purchase a facial mask set at full price on the day of the event, you can enjoy a half-price eye care set and a 30% discount on the purchase. A set of film maintenance films in spring and summer costs 572 yuan each. Beauty salon activity theme planning book 8

1. Activity theme

Double Ninth Festival, beauty salon gives back thanks

2. Activity time

3. Promotion of the event

1. In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed was placed outside the main entrance, and the words "Nine-nine Double Ninth Festival, the beauty salon gives back thanks" were hung between the two pillars outside the door. ” themed banner.

2. At the main entrance of the beauty salon, nine layers of large "Double Ninth Cake" are piled up with small decorative "lamps", which means "step by step".

3. Post Double Ninth Festival-themed hanging flags in the beauty salon.

IV. Activity content

1. "Happy September 9th, good movies every day"

The cinema near the beauty salon will launch one movie every day during the activity Wonderful performance, therefore, the beauty salon can launch a movie ticket for every customer who spends 200 yuan or more.

2. "Shopping on the Double Ninth Festival, good gifts never stop"

During the event, customers who spend more than 100 yuan in the beauty salon will receive exquisite gifts; those who spend more than 300 yuan will receive exquisite gifts. Customers will receive a coupon worth 50 yuan. Customers who spend more than 600 yuan will receive a coupon worth 100 yuan, and so on.

3. Double Ninth Festival Blessings

On the Double Ninth Festival, thanksgiving is given back. The beauty salon can send SMS blessings to your customers to inform them that they can get free prizes if they receive the SMS. It’s a one-time opportunity and there are many prizes, don’t miss it!

(1) Golden time, Double Ninth Festival; Silver affection, collection; Jasper happiness, longevity; Agate luck, prosperity; Jade blessing, good health; Diamond greetings, limited edition; Send to coordinates, you. Happy Double Ninth Festival!

(2) The sweet-scented osmanthus is still fragrant and the branches are still fragrant, and the chrysanthemum fragrance is wrapped around the butterfly wings. The Double Ninth Festival is coming as scheduled, and my sincere blessings are also on time. I wish you all the best and good luck in your career; I wish you happiness and happiness every year!

(3) The wind makes the golden autumn festival extra bright; the clouds make the festive holiday extra special Wonderful; rain makes you and I who are relieved feel particularly happy. Holidays are for leisure, leisure is for work, relax and show off your glory again!

(4) The Double Ninth Festival is once a year, and the blessings are very different. Life is joyful, the workplace is proud, and love is bathed in sunshine and laughter. The sun is shining, and happiness is always around you. The sun will never fade away. Accept the blessings! Happy Double Ninth Festival! Beauty salon activity theme planning book 9

1. Activity theme:

Be a happy woman in March.

2. Event time:

March 3rd-March 9th.

3. Purpose of the activity:

To induce and stimulate the consumption of new and old customers, increase the sales of small and medium-sized beauty salon franchise stores; create a warm and festive holiday atmosphere, and create a good image of the beauty salon ; Taking advantage of the important festivals for women, launch new products and projects to attract different levels of customer groups; promotional activities for medium and large beauty salon franchise stores can promote and promote the beauty salon brand and enhance the popularity of the beauty salon.

4. Activity content:

1. "Be a delicate and beautiful little woman" - On March 8th, all customers who come to the store can enjoy 20% off discounts. Low discount. In addition, customers who spend more than 200 yuan can get a free skin whitening care kit from the beauty salon, and customers who spend more than 500 yuan can get a free facial treatment.

2. "XX Beauty Salon Pays Attention to Women's Health" - On the day of the event on March 8, beauty salons can go to communities, shopping malls and office buildings to distribute brochures about beauty and skin care, which indicate that the beauty salon is hot product items sold. In addition, you can also invite professional lecturers to hold beauty and health lectures, so that new and old customers can gather together to learn about beauty, skin care and health care.

3. "Women know how to take care of themselves" - Any customer who comes to our store on March 8th can receive a holiday gift. In addition, any beauty product purchased in the beauty salon can be enjoyed. Low discount offers.

5. Small and medium-sized beauty salon franchise stores’ March 8 activity text messages:

1. March 8 happy women’s style! XX Beauty Salon has launched various preferential activities. Members can receive generous gifts with their cards. Please visit the store for details!

2. Because of you, the world is so beautiful! XX Beauty Salon wishes you a happy Women’s Day and happiness!

3. Welcome Women’s Day! Anyone who purchases at XX beauty salon can enjoy an ultra-low discount of 20% off. For consultation, call XXXX.

Beauty Salon Activity Theme Planning Book 10

Activity Theme:

Christmas Joy, Great Gift Delivery

Activity Purpose:

Passed The Christmas promotion activities will comprehensively increase the sales of the company's chain stores, and at the same time establish the company's brand image, make consumers understand the beauty chain store, and also increase the confidence of each agent in the company.

Event time:

December 20, xx - December 30, xx

Event format:

Shopping and gift giving, Special product discounts

Activity content:

1. Reward VIP customers with generous gifts

All old customers before the activity, as long as the cumulative consumption reaches 3,000 yuan The above-mentioned people are all regarded as VIP customers, and they are notified to come and receive gifts. The gifts are a three-piece makeup set with a retail price of about 500 yuan and a consumer card worth 200 yuan. Organize them to line up on site to receive the prizes and then take a group photo. Those who purchase more than 3,000 yuan on the day of the event will also be regarded as VIP customers and enjoy VIP treatment. They can participate in the activities of receiving gifts and taking photos.

The purpose of holding this event is to form an excellent reputation among old customers and attract new customers through word-of-mouth.

2. Beautify for free

Select the new whitening set, limited to 100 people on the day of the event. Those who purchase the new whitening set can receive a gift set of the same value one year later. On the one hand, this activity is to promote the new whitening kit products, and on the other hand, it is also to encourage new customers to purchase.

Remarks:

1. The beauty salon must be appropriately decorated to create a festive promotional atmosphere and stimulate customers’ desire to buy;

2. Event promotions can Disseminate information by hanging banners (or Tasks will be rewarded according to the completion rate after the event.

4. Prepare marketing words in advance to respond to various questions raised by customers. Beauty salon activity theme planning book 11

Activity theme:

Looking for beautiful women

Activity time:

March 1-15

Activity target:

Women

Activity structure:

Looking for beauty—beautiful women—my beauty salon

Activity method:

Under the unified theme, it will be carried out in stages and completed one by one.

The first stage: No. 1 to No. 7, looking for beauty and signing up to participate in the selection of beautiful women.

The second stage: On the 8th, the large-scale theatrical performance of "Decorating a Beautiful Life".

Three stages: No. 9-14, interviews with beautiful women.

Four stages: No. 15, xx Integrity Beauty Selection.

Specific operations:

Activity 1: Beauty requires action, and beauty requires witnessing.

Sign up to participate in the selection of beautiful women.

1. Requirements: Women with good image and good temperament, happy family life, and academic or career achievements.

2. Method: Fill in the registration form issued by the newspaper and send it to the newspaper activity team, attach your own photos and relevant information (such as career development achievements).

3. Prizes: There are first, second and third prizes, and all participants will receive a beautiful souvenir. Prizes are set separately. At the same time, we will promote beauty knowledge.

Activity 2: On the 8th, beautiful women selection and "Beautiful Life" large-scale theatrical performance.

Program types: on-site makeup display, costume catwalk, expert selection, singing and dancing and other artistic performances, knowledge competition and product promotion, male and female dialogue, audience prize-winning Q&A, and interactive games.

Activity 3: No. 9-14, interviews with beautiful women, column "My Beauty Salon" questionnaire survey on honest beauty salons.

The newspaper conducted exclusive interviews with the selected beautiful women and reported them one by one as the focus of the women's column, so that women can truly understand what beauty is and the unique temperament of beautiful women.

Activity 4: On the 15th, the results of xx beauty selection will be announced and gifts will be given away, as well as membership plan.

Type of program: Showing the style of beauty practitioners, showing beauty skills, giving away gifts, launching a membership system on-site, promoting the image, and publicly displaying service measures. It is a real direct-to-consumer publicity method to enhance Brand affinity. ;