Zhaozhao burned his Chinese musical instrument to repair Sifang.

Zhao Yi Xintiandi Co., Ltd. was established in June 2003 with a registered capital of 1.25 million yuan. It is a comprehensive enterprise integrating high-end jade raw material procurement, design, processing and inlay, retail and high-end customization, and is also an industry leader in promoting the development of high-end jade jewelry with group brand management in China.

1. Group brand management

Zhao Yi Xintiandi Co., Ltd. owns three brands: Zhao Yicui House, Cuipin House and MiniGem, and each brand has a clear brand positioning, target customer groups, development concept and planning. Zhao Yicui House, which aims to build the top international jade jewelry brand, is committed to inheriting the oriental jade culture and exploring the "Cuipin House" of jade art. It is a young fashion brand with unlimited creativity. The three brands are also committed to building the top brand of China Jade Jewelry Group.

2. Zhao Yi Cuiwu

Zhao Yi Cuiwei's brand concept: distinguished series

Since its birth, Zhao Yi Cuiwu brand has rapidly emerged in the high-end consumer market in just a few years with its international vision and brand spirit of being good at inheritance and innovation. Zhao Yicui House's products mainly include the domestic original top-level jade jewelry series aimed at mature high-end consumers over 35 years old and the filigree inlaid jewelry series that inherits the royal classic craftsmanship. Zhao Yicui House broke the product concept of traditional jadeite, and introduced modern western jewelry inlay technology into the creation of traditional jadeite ornaments, giving jadeite an unprecedented sense of fashion and luxury.

20 12 China jewelry yearbook

3. Top jewelry product series

Zhao Yi Cuiwei hired Grace Lee, a top jewelry designer who was highly praised by international auction houses such as Sotheby's and Christie's, as its jewelry creative director. His creation broke through the traditional design concept of jade jewelry, and colored gems with advanced concept and unique technology was selected to combine into a nearly perfect glass jade, weighing 9,499 carats, and was named "Zhao Yizhi Star". This work shocked the industry and is an unparalleled treasure. In 20 12, he won the Best China Fine Jewelry Award in 20 12.

4. Royal Classic Filament Mosaic Series

Zhao Yi hired Master Jingyi Bao, the representative inheritor of the national intangible cultural heritage "Filament Mosaic Technique", as the chief craftsman of Zhao Yi Filament Mosaic. Adhering to the concept of carrying forward the tradition, inheriting and developing, innovating in the times and opening up the market, Zhao Yi has established a filigree mosaic center to promote the inheritance and innovative development of traditional filigree mosaic technology, reshape the exquisite and luxurious image of filigree mosaic in people's minds with strong design and research capabilities, and push it to the international market.

20 12 China jewelry yearbook

At the end of 2009, the intangible cultural heritage filigree mosaic inheritance base jointly built by the company and Master Bai was officially put into use.

20 10, 1 1, the simulation work of "Six dragon three Jumping Rocks" made by Zhao Yi Filament Mosaic Base in the Ming Dynasty appeared to the outside world, reappearing the green touch technology.

20 11June1won the "Best Craft Heritage Award" issued by China Jewelry and Jade Jewelry Industry Association by unanimous vote.

Zhao Yi Cuiwei launched the filigree mosaic series, which not only enhanced the brand strength and exclusive competitive advantage, but also won the protection and support of the government, bringing more development resources and opportunities for Zhao area. At the same time, Zhao Yi has launched a series of high-end custom jewelry inlaid with pure handmade filigree, which will bring greater development space for Zhao Yi.

At present, Zhao Yi Cuiwei brand has four stores in Beijing, Shanghai and Hangzhou. Except for Huamao flagship store, all other stores are Zhao Yi Cuiwu boutique.

5. Cuipinwu

20 12 China jewelry yearbook

As a high-end brand bearing jade culture under Zhao Yi, Cuipinwu writes the elegance of the West and engraves the art of the East in its own language. Select rare and precious raw materials, endow them with designs that complement each other with culture, and combine exquisite craftsmanship to interpret the mysterious and profound jade culture with necklaces, beads, bracelets, earrings and pendants. At the same time, Cuipinwu and jade carving masters began to create jade art series.

20 12 China jewelry yearbook

On 20th11September19th, the film winner Liu Ye signed a contract with Zhao Yi Company and officially became the brand spokesperson of Cuipinwu.

6. Mini gems

MiniGem, which belongs to Zhao Yi Xintiandi Co., Ltd., is the only jewelry brand engaged in the design and development of fashionable jade jewelry. MiniGem takes "interpreting fashion with jade" as its brand concept, and takes the discovery of the unprecedented modern temperament of jade as its inspiration to start a fashion journey beyond luxury for the elegant jade that has been circulated for hundreds of years.

MiniGem teamed up with designer Fabrizio Leuti from Rome, Italy. Fabrizio Leuti is well versed in the essence of China culture, and has rich knowledge of Tang Dynasty costumes. He injected the European design style into the oriental traditional jadeite, shaped the jade's temperament of the times and created MiniGem's unique style. In his works, the oriental beauty of jadeite is displayed through western design forms, creating jadeite jewelry different from the past and writing a brand-new script for the century-old classic of jadeite.

At present, MiniGem brand has opened a direct store in the core fashion business district of Dongzhimen, Beijing, which has a certain brand influence among young fashion consumers.

7. Leading enterprises in the industry

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An authoritative and complete product quality appraisal certificate guarantee system. Every product in Zhao Yi has an authoritative quality appraisal certificate. From the original stone to the finished product, the birth process and quality assurance process of each piece of jade jewelry are completely recorded, and the exclusive quality certificate of Zhao Yi is guaranteed, which reflects the high quality and collection value of Zhao Yi brand jewelry. The company issues an appraisal certificate for each gem, detailing the quality, weight and technological characteristics, and attaches the testing certificate of the national jewelry department to provide professional protection for consumers.

At the same time, in order to standardize and promote the development of jade industry, Zhao Yi Company set up a product research and appraisal department, and invested manpower and material resources to promote industry standardization. The grading standard of transparent jadeite (colorless) formulated by the company has been established in the Ministry of Land and Resources, and has passed the examination of relevant experts of the National Jewelry Standardization Technical Committee. It is expected to be promoted as a national standard in the whole industry in the future.

In recognition of Zhao Yi's contribution to the standardization of jewelry and jade, the Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources awarded Zhao Yi the certificate of "Special Contribution Award for Standardization Work" on 201.

Zhao Yi was rated as one of the top ten emerging luxury brands in China by robb report, the top American fashion magazine, because of its stable high-end customer base, deep understanding of the industry and sense of responsibility.

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8. Conclusion

Zhao Yi Company adheres to the belief of building China people's own top jewelry brand, and stands at the forefront of the high-end jade industry with its all-out design, excellent products and keen insight into the market. Zhao Yi is expected to become an indispensable backbone for China enterprises in the future in the process of competition with foreign brands in the jewelry market. China's jadeite products will be turned into the world's top jewellery, and jadeite will be used as a business card to promote China culture and create an international top jewellery brand.