How to design a poster? How to make posters

How to design the poster? Can be designed with PS.

Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is to express advertising elements such as images, words, colors, layouts and graphics.

Combined with the characteristics of advertising media, a creative design activity or process of graphic art is carried out on the computer through relevant design software to express the purpose and intention of advertising.

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a big painting that is stuck on the street wall and hung in the window to attract the attention of passers-by with its eye-catching picture.

In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters.

What is the method of making posters? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster. After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster. According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases. After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two. After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent. How to make a poster? Pay attention to the following points when making posters:

1, reflecting unique personality.

Posters are different from other media and need to attract consumers' attention quickly. Designers should take poster design as an extension of charm to attract passers-by and guide them to read and browse advertising information more deeply.

2, clear goals

Poster design is a kind of advertising media, which is used to convey the information to be publicized and stimulate consumers' buying behavior. Designers should first understand the needs of consumers and have clear goals before designing. Only in this way can we design a poster publicity design that the public likes.

3, the content is concise

The content space of poster promotion is limited, so every poster design needs to be carried out around the theme. The expression should be concise and clear. Clear and easy to understand.

4, novel and unique

Nowadays, in order to promote their own brands (products), many enterprises will carry out poster publicity in the early stage. How to stand out from the numerous poster design propaganda and attract the attention of passers-by? This requires a novel, unique, creative and personalized poster design to be remembered by people.

Characteristics of posters

1, advertising

The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.

2. Commerciality

Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.

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