What is the background information of Nike?

Nike Company, formally established in 1972, was founded by Bill Ballman and alumnus Philip Knight, and headquartered in Beaverton, Oregon, USA, is a world-famous sporting goods manufacturer. The company produces all kinds of sporting goods: clothing, shoes, sports equipment, etc. In fiscal year 2002, the company's operating income reached a record $4.98 billion, an increase of 2% over fiscal year 2000/kloc-0.

In July, 20 18, the Fortune Global 500 list was released, and Nike ranked 340th in the Fortune Global 500 in 20 18.

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Development history

197 1 logo designed for the newly established Nike.

1972, Nike was formally established.

1973, Perry Fang Ting, the American record holder for the 2000m run to10000m, became the first track and field athlete to wear Nike sneakers.

1978, Nike international company was formally established. Nike shoes began to enter overseas markets such as Canada, Australia, Europe and South America.

1979. The first Thaiwind running shoes with Nike patented air cushion technology were born. The first Nike clothing production line was put into production.

1980, Nike entered China and set up the first Nike production liaison office in Beijing. After that, Nike adhered to the concept of "local for local", not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology and sales concept, taking local products and using local products, and achieved rapid development in China.

1996, Nike (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was formally established in China, headquartered in Shanghai, with branches in Beijing and Guangzhou (Hong Kong was incorporated into China District as a branch in 1 in 2002).

In May, 2002, Nike began to hold a Nike 3-on-3 football match in China. Hundreds of youth teams competed for medals in Guangzhou, Shanghai, Beijing 14, 16 and 18 respectively.

In July, 2002, Nike specially invited NBA superstar vincent carter, known as Dr. Fang, to Beijing. Carter's aim is to support the youth basketball cause in China and spread the culture.

Baidu encyclopedia-Nike company

Baidu encyclopedia-Nike