As customers, let's start with 7 1 1 and convenience bee, both of which are convenience stores.

In August, with the complete closure of the convenience store next door, the convenience store that provides convenience for our lives every day was once again studied by the media. Although there are many convenience store brands in Beijing with an area of 65,438+6,000 square kilometers, the apples in convenience stores-7-Eleven and the convenience bees that have risen rapidly in recent years are the most mentioned.

As convenience stores, the two have many similarities, but more importantly, their own characteristics.

The predecessor of 7 1 1 is American Southern Company? , founded in 1927, was introduced to Japan in 1973. 1990, American southern company filed for bankruptcy, and then 199 1 year, Ito Yokado of Japan bought 75% of the shares of this company and became the largest shareholder. From then on, all the shops above 15438+0 in the world basically belong to Japan.

In 200 1 year, Guangzhou opened the first 7 1 1 store, which is also the first store in Chinese mainland.

Headquartered in Beijing, Convenience Bee was established in February 20 16, and has more than 200 stores in Beijing, Shanghai and Tianjin in just one and a half years. This intensive store opening strategy is not only to seize the market, but also to form scale effect.

As a customer, when you enter the store at 7 1 1, you will feel the same atmosphere as its red, yellow, green and logo. Although two of the three colors are warm colors, which constitute the biggest "7" symbol, the cool green "11" and the border are the easiest to stay in people's minds.

Even if you have to wait in a long line to get in, even if you are located in Shibao Street, Internet celebrity and Zhongguancun, which is the most lively place, you still feel cold after you get in. It's hard to say whether it's cold or not.

After the shopping habit of 7 1 1, you will feel extremely uncomfortable when you first go to the convenience bee. Even the clerk who checks out at the counter will scan the code and shout "Welcome to Convenience Bee" and "10% discount for members" ... When you yawn in the store, the observant clerk will warmly remind you that you can buy a cup of freshly ground coffee.

Then, most of the goods are marked with the words "10% discount or 15% discount for members" You will often hear the manager shout that the steamed stuffed bun is gone during the breakfast rush hour. At first, I really thought this was a vegetable market, with promotions and discounts, and even wondered why convenience stores that should bring convenience to people were so noisy. The 7 1 1 store, which is also located in the office building group, will appear a lot of "low-key".

In 7 1 1, cash, bank card and mobile payment are generally separated, so sometimes the queue of mobile payment is longer, but the queue of cash payment is less. But when there is no cash settlement, the payment channel will be open to people who settle by mobile phone.

The payment system of convenience bee is indeed more convenient than 7 1 1. It has its own app, which can be settled on the app or manually, and now it is settled by the settlement self-service machine.

In this case, the convenience bee is indeed smarter than 7 1 1 on some devices. It seems that it is true that convenience bees are moving towards intelligence and big data.

Finally, as consumers, these two convenience store brands are very good, which brings a lot of convenience to our lives, but everyone has their own shopping experience and preferences, and there is no unified conclusion about who is good.

But I still prefer the "high cold" 7 1 1, because I don't like being recommended and introduced when shopping. What about you, my friend?