How to push the message of App scene well?

Based on user-specific and specific scenarios, push the corresponding content, which is scenario message push. Compared with traditional advertisements or use notifications, scene-based push can better drive users' use behavior and develop usage habits. The best example is the WeChat red envelope that has swept the country this year. Almost all the media have played the slogan that China Internet has entered the scene era.

App types, push scenarios, and push content are:

Information: accidents, meal time-main headlines, local news

Weather: Changes in users' geographical location in the morning-meteorological disasters, pollution and rainy days.

Movies: Friday, discount-weekend movies, popular movies.

Shopping: Being in the shopping street or food street, festivals-surrounding preferential information, killing seconds, grabbing red envelopes.

Fitness: weekday nights and weekends-exercise statistics and fitness reminders.

Application market: in the wifi environment-the latest App recommendation

Financial payments: stock changes, shopping festivals, year-end and year-end-financial information, payment preferences, bills.

Message push recommended aurora. Aurora's brand-new iconic product, Aurora UMS (Unified Messaging System), not only integrates seven news channels: APP, WeChat official account, WeChat applet, SMS, email, Alipay life number, and nailing, but also sends through flexible sending routing strategy; While ensuring the timely and accurate delivery of messages, it reduces the disturbance to users and the high cost caused by simply using SMS notification.