How to run a car decoration shop well?

1, determine your target group. In other words, do you want to be a high-end customer of luxury consumption, a middle-end customer who pursues cost performance, or a low-end customer who blindly pursues cheap prices? Once confirmed, it is unchanged in theory, and all the work behind it is carried out around this. Of course, before determining this, there may be some constraints, such as having a cheap and suitable facade room, located in a residential area where mid-range car owners are concentrated. Because the house is rent-free, it is impossible to change places. In fact, it mainly depends on the original intention of car beauty. Under normal circumstances, the target group, that is, market positioning, is determined first, and then other work is started.

2. Reserve talents. Generally speaking, automobile beauty shops need at least two kinds of talents. The first is management talents, who are responsible for store management, mainly including management and sales. The second kind of people are technical talents, who are mainly responsible for construction technology and quality control. Because these two kinds of people are very difficult to find, they need to be determined before a series of specific work such as site selection and decoration begins. Of course, you can also choose the site at the same time or later. It is easier to negotiate with talents and listen to opinions. When you are really ready, there are also professionals who make suggestions. Do a good job in preparation before opening, pave the way for future business, and reduce the chance of investment waste.

3. Site selection. This can be done at the same time as the talent pool. Main considerations: first, whether the selected lot conforms to your market positioning, that is, whether your target population is concentrated enough. Second, try to choose the one with rich parking spaces in front. Third, the road in front of the door is best without isolation belt, and the speed is slow, generally around 40. Fourth, there must be at least one beauty workshop, which can be shared with the film pasting workshop. Fifth, if there is a car wash business, you need to have at least 1000 cars within a 5-minute drive. Of course, this is for cities above medium scale. If it is a small place, consider halving it. In addition, rent is the bulk of operating costs, and rent should be controlled. Under normal circumstances, the rent cannot exceed 25% of the expected monthly turnover. Otherwise, it is difficult to survive in the growth period!

4. Purchase equipment and necessary materials. This investment can be more or less, or adjusted according to market positioning. Each kind of material has three brands: high, medium and low. It is enough to determine what brand of materials to use or consume according to the target group. Don't be greedy, enough is enough.

5. Develop marketing strategy. Generally speaking, it is necessary to do some publicity in the early stage of starting a business. Most beauty salons choose to wash their cars for free. In fact, this method can accumulate popularity, but it cannot accumulate customers. In fact, a free waxing card is far better than a free car wash card. There are several reasons: First, car washing can only attract close customers. Generally, after driving for more than 10 minutes, the owner will choose to wash the car nearby and will not go far. Waxing is different. After all, it is a beauty project, and the owner would rather run away than take advantage. Second, the car wash is highly homogeneous, and it is difficult to distinguish it from other competitors through a car wash. Waxing can produce amazing results, so that new customers can experience the effect that car washing can't come out in the past. Third, there are more waxing times and more beauty projects at the door of the store. Moreover, every car is clean and beautiful, which is easy to attract the attention of new customers and is also the embodiment of technical strength.

6. Internal cultivation mechanism. Technical strength is the core competitiveness of an automobile beauty shop. Therefore, a good master must bring several apprentices. Let the apprentice operate independently as soon as possible, and Party B's master will be gone, and there will be no successors. You can take advantage of rainy days, or there is not much business in the early stage of opening, and invite special customers to do large projects such as glaze sealing or coating only for manual fees. This can not only increase the flow in the store, but also cultivate employees, and also show their technical strength to new customers, giving people a sense of trust. Similar activities can be carried out in the off-season of trial operation and initial opening.

7. Establish a good supplier relationship. Don't lose a good supplier because of the difference of a few dollars. Because the experience and technology of suppliers are not comparable to those of ordinary service stores. It is better to have the support of a good supplier than to hire a consulting company. It is a shortcut to improve the management level to often invite suppliers to the store for training and discuss business strategies. Don't blindly pursue low prices. Once the supplier is confirmed, don't change it unless there are major changes or dishonesty.

8. Keep a multi-faceted dialogue with car owners. In addition to sales, talk to car owners about car performance, car culture and car market. It can not only shorten the distance with customers, but also show customers the professional knowledge of employees in the store and improve their personal cultivation. Work and love are very important. As a service shop owner, it is very important to accumulate knowledge about automobiles at ordinary times. Now that the internet is developed, you can find many business opportunities by going to professional car websites and Cheyouhui forums.

Other things will be explored in the business. As for how to allocate funds, generally speaking, it is necessary to prepare half a year's rent, half a year's employee salary, other equipment and consumables, in-store decoration and opening promotion expenses. According to their own positioning, 65438+ 10,000 to 1 10,000, or even more, are controllable.