What are the extreme words that cannot be used in the "New Advertising Law"?

The limit words banned in the "New Advertising Law" include:

?1. "Most"

Most, best, most, favorite, most profitable , the best, the best, the best, the biggest, the greatest, the highest, the most advanced, the most high-end, the most luxurious, the lowest, the lowest, the lowest price, the lowest, the cheapest, the lowest price ever, the most popular, the most popular , the most fashionable, the most gathered, the most consistent, the most comfortable, the first, the most advanced, the most advanced science, the last, the latest, the latest technology, the latest science

2. "One"

No. 1, No. 1 in China, No. 1 in the entire network, No. 1 in sales, No. 1 in ranking, Unique, No. 1 brand, NO.1, TOP1, Unique, No. 1 in the country, Legacy, One day, Only this time (one type) , the last wave, one of the national , tens of millions, millions, star, 5A, Class A, super Class A

4. "Extreme words"

Top (top/cutting-edge), top enjoyment, High-end, best, excellent (excellent/absolute), ultimate, extreme, extreme, extremely, perfect, excellent (excellent), to, supreme, ultimate, ultimate product, ultimate, ultimate feast, finale, Aspiring, unprecedented, unparalleled, out of print, unparalleled, none other than this, pinnacle, unprecedented, unmatched, top, tripod level, tripod crown, Dingding, perfect, outstanding work, non-renewable, non-replicable, unique, every inch Gold, vivid, incomparable, unique, outstanding, outstanding

5. "Scarce"

Unprecedented and unmatched, out-of-print, rare, extremely rare, scarce, unique, never to be seen again , rare treasures, hard to find, rare in the world, rare, unprecedented, very few, only a handful

6. "Exclusive"

Exclusive, original, exclusive, Developer, creator, originator, inventor

7. "Home/Country"

First, first choice, exclusive, first, chief, capital, first choice, second to none , the first in the country, national leader, national gate, national residence, first time, filling the domestic gap, international quality

8. "Gold"

Golden shop, gold value, prime location , money, financial currency pictures, foreign currencies

9. "Brand"

Big name, gold medal, famous brand, ace, leading listing, superstar, famous, leader, supreme, Champion, king, king, king of kings, king of shu, royal

10. "leader"

World leader, (far) leader, leader, leader, lead, create Lead, lead, shine

11. "False"

Unprecedented, unprecedented, permanent, omnipotent, 100%

12. "Authority"

Special supply, exclusive supply, recommendation by experts, recommendation by national xx leaders, use of RMB patterns (unless approved by the central bank)

13. "Suspected of defrauding consumers"

Click to claim Award, congratulations on winning, free for everyone, click to get surprise, click to get, click to turn around, receive prizes, draw.

Note: Gifts (need to indicate name, price, quantity deadline)

14. "Suspected of inducing consumers"

Sold out, sold out, gone if you don't grab it, lowest price in history The price, it won’t be cheaper anymore, it would be xx without him, if you miss it, you will never miss it/if you miss it, you will have no chance (if you miss it, you will have no chance), it has never happened before, tens of thousands of people are rushing to buy it, everyone is rushing to buy it, get it for free, live for free, 0 down payment , (no down payment), zero distance, "you decide the price"

15. "Text"

No foreign characters may appear alone (foreign characters need to be marked in Chinese), recognition No calligraphy, traditional Chinese characters, no copyrighted fonts (Hanyi)

16. "Portrait rights"

Citizen's portrait rights, children's portrait rights, star portrait rights, celebrity portraits Rights, celebrity cartoon images, cartoon images

17. "Education"

School name, further education, education escort, nine-year education, one-stop education, moving into school district housing , Priority in admission, worry-free 12-year education, worry-free education throughout the entire process, let children win at the starting line

　18. "Hukou"

Promise household registration, blue seal household registration, promise to immigrate, buy Everything is solved for a house

19. "Feng Shui"

Advantage to Feng Shui, gathering wealth and energy, treasure land, holy land, mansion, dragon vein (noble vein), Eastern and Western mythological figures , the land of dragon veins, the treasure land of Feng Shui, the unity of man and nature, the heavenly stems and earth branches ascending the mountains and waters - enjoy the superior upper city, Kanyu

20, "Feudal"

The imperial capital, the emperor City, royal territory, royal family, royal family, royal family, palace, White House, palace (residence), royal residence, government agency, administrative building, XX embassy, ??XX border

　21. "Discriminatory words"< /p>

Aristocrat, noble, hidden noble, upper class, top class, rich area, famous family, XX class, XX class

　22. "Activities"

National large-scale Events (Winter Olympics, Olympic Games, World Cup), Double Eleven (registered by Alibaba and cannot be used)

23. "Value/Investment"

Appreciation value, value depression , natural value, hundreds of billions of value, return on investment, crowdfunding, copying prices, stock trading is not as good as buying a house, the appreciation potential is unlimited, you can make money when you buy it

　24. "There is no evidence to prove the data"

< p>House availability rate %, XX acres, XX kilometers, XX square meters, hot sales X billion, % greening rate, % floor area ratio, hot sales X billion, hot sales/transactions p>　25. "Transportation/Facilities"

Directly to your doorstep, above the subway, close to the subway station, ten thousand acres of park, surrounded by several major shopping malls, Wanda next to it, airport radiation area, supermarkets, shopping malls, schools , names of hospitals, etc., X subways, CBD coordinates, CBD core, city core area, you are in the heart of the city, I am in your heart, center, center, center of gravity, hub, key point, hinterland, landmark, city center, above the world

27 , "Limited time event"

Limited time must be specific time (today, today), days and nights, countdown, now, just, only, weekends, anniversaries, special deals, shopping parties, flash sales , Brand group (must have event date), end at any time, increase price at any time, reduce price immediately

28. "No pre-sale license"

No pre-sale license: no mention is allowed and opening

Only for pre-sale: mention of fine decoration is prohibited

If it has not been completed: it is prohibited to reflect the decoration style (sophisticated German decoration, derived from a century-old heritage, using XX stone indoors)< /p>

29. "Others"

Flag, national emblem, national anthem

Time indicates distance, all unsourced data

Planning and under construction The transportation, commercial, cultural and educational facilities in the hotel (suspected of misleading publicity)

All pictures included in the article are marked with attributes (real pictures/real pictures/renderings of model rooms)

Loan services: The loan bank, name, loan amount, and term (including installment and daily payment) should be provided

Monthly mortgage payments need to indicate the bank name, loan amount, and term

Only RMB settlement is allowed, foreign currencies are not allowed

About the ranking: first, second, first, top three, top ten, etc.

The contents of the advertising slogan are exaggerated and untrue

The content of a certain newspaper, magazine, website, etc. appears in the foldout

The first revised version of the "People's Political Consultative Conference of the People's Republic of China" The Advertising Law of the People’s Republic of China was officially implemented on September 1, 2015, and it can be called the “most severe” punishment in history.

Reference material Baidu Encyclopedia—"New Advertising Law"