What is the importance of placing items in supermarkets?

1. Products that are parallel to the line of sight have high profits.

There is a common principle for the placement of goods in supermarkets: what is easy to get is always what merchants want to sell most. The survey shows that the best-selling items are placed at eye level with customers, at waist level and at knee level. Among them, the former is the best place to place supermarket goods, which can increase sales by 70%. Therefore, supermarkets generally place products with higher profits or that are about to expire at a height of 1.5 to 1.7 meters, so that everyone can easily take them after seeing them.

2. Put the items you want to sell most on the right.

The shopping aisles of supermarkets are generally wide enough, straight and flat, and have few corners. This is to extend the "stay" time of consumers in the supermarket as much as possible and prevent them from taking shortcuts to the checkout counter and exit. Supermarkets also take advantage of people's habit of using their right hands to place the products they want to sell most and have higher profits on the right side of the main shopping aisle or display cabinet. When customers pass by, they will be stimulated by some unnecessary products to arouse their desire to buy. Generally speaking, larger items are often placed near the entrance, so that consumers will use the trolley to purchase large items and add more purchases on the go. So when you go to the supermarket, you might as well use your left hand to pick up groceries.

3. Products with small profits and high sales "hold" the entrance.

When you walk into the supermarket, you may be faced with a bunch of special offers, but you have to stay calm. The easier it is to see and get the goods, the more profitable the supermarket will be or the goods it is eager to sell. Generally speaking, near the entrance, most of the products with small profits but quick turnover and high purchase frequency are placed to attract you to come in, such as books, slippers, towels, etc., while expensive products such as tobacco and alcohol are generally placed in the middle and back area of ??the supermarket. . From the perspective of consumer psychology, when visiting a supermarket, people always think that the goods in the front are average and there are better ones inside, so they often buy more at the end.

4. Fresh products are placed in the innermost part.

Supermarkets always hope to "sell advanced goods first." Therefore, when placing milk and yogurt, I like to put the freshest products at the bottom and gradually change them every day. In freezers and freezers, fresh products are also placed at the bottom. If you want to buy the one with the latest manufacturing date, then "take out" the innermost product.

5. Vegetables and fruits are the most profitable.

Most fruits and vegetables in supermarkets are displayed in the center for two reasons: First, psychological research has found that because humans lived in dark caves for a long time in the early days, they had an affinity for colorful foods. Instinctive excitement, possessiveness and desire to purchase are easily aroused. Second, agricultural products are products with high profit margins in supermarkets. Most supermarkets contract this area to suppliers. Although the price is much more expensive than in wet markets, they can still be sold in supermarkets. In addition, many fruits and vegetables claim to be "green and organic" products, but this may not be true.

6. Price "tear down the east wall to make up for the west wall".

There is a complex set of price strategies in supermarkets. You may see eye-catching slogans such as "Everyday low prices" and "Lowest prices within 5 kilometers", but the actual situation is not like this. Supermarkets use the psychological "halo effect" to set the prices of daily necessities such as food and groceries at a lower price, giving you the impression that this supermarket is cheaper, and you unconsciously think that everything is cheap. The supermarket then prices other items at higher prices to make up for the losses. The price of transparent brand products like Coca-Cola is generally very low, even cheaper than other supermarkets, but the prices of towels, clothes, shoes, cups, etc. from unknown brands may be higher than outside.

7. Children are the best money to make.

Who is most likely to have impulse buying? child. Children's consumption is irrational and possessive and can emotionally manipulate their parents. It is precisely by taking advantage of this consumer psychology that supermarkets have a set of sales strategies to make money from children: the first is to carefully arrange display cabinets of children's products (toys, food, etc.); the second is to set up "ambushes" on the only way children must pass. For example, displaying in the center aisle and placing tempting food on both sides of the escalator in the mall can attract both children and adults with weak resistance. The third method is the most subtle. Since children are usually carried by their mothers, some supermarkets will place children's products near women's necessities.