Why does Toutiao have a high market share?

What you care about is the headlines.

When I first started following Toutiao, I thought its slogan was very unsatisfactory. I installed it because I really wanted to follow some current news. I started after choosing my own interests and hobbies to follow. Make headlines. Unexpectedly, I started to like reading headlines more and more. I used to read Weibo before going to bed, but now I read headlines before going to bed. Two days ago, I saw a news item on the headlines, which probably said that so-and-so played King of Kings every day and didn’t sleep at night. Then there was a comment below, “Although I don’t have pesticides, I still don’t sleep despite the headlines.” After thinking about it, I said it’s quite right. , the headlines are simply poisonous.

The reason why Toutiao is so popular is probably as its slogan says, "What you care about." What is pushed in it is what everyone likes and pays attention to. Sometimes it will also intersperse some information in it. The general public is concerned about the topic and is interested in it. In this way, everyone sees what they want to see, and of course they cannot stop at all. For example, I recently like to watch funny videos in Honor of Kings, and then it will keep pushing this type of videos to me. After watching this video, the following related videos are also like this. In this way, I can't stop at all.

There is a question and answer topic in the headlines. I think this design is really good. Originally, it was not our turn to answer the questions that society is concerned about. We all have opinions and sometimes we can only think about them. But Toutiao creates an opportunity for everyone to speak freely. If you answer well, he will invite you to answer next time. Every time Toutiao invites me to answer, I feel very happy. I believe everyone who is invited It's all this feeling.

Another particularly good thing about Toutiao is that it often pushes out some very old videos, some videos that cannot be found now. People also like to watch them. Nostalgia is also a part of people's life. Habit, Toutiao decisively retains customers like this.

Toutiao does not have gossip about celebrities, and there are not so many messages and gossips. It seems that it serves every customer. Weibo now seems to serve celebrities specifically. As you can see They are all the hot spots that others like, and Toutiao is all the hot spots that you like to pay attention to, so it feels much cleaner than Weibo. This is probably an important reason why Toutiao has a really high share.