Planning of promotional activities for clothing stores

2017 Clothing Store Promotional Activities Planning

How to do promotions in clothing stores is a big question. A good promotion will make the merchants make a lot of money, but a failed one The consequence can only be that you lose both capital and profits. Below I have prepared an article on the planning of clothing store promotional activities for your reference!

1. Conventional May Day clothing promotion slogans

1. May Day? Discounts for old customers and new customers. Old customers can enjoy a 25% item discount of the total consumption of new customers. For example: an old customer brings a new customer, and the new customer spends 1,000 yuan in the store that day, then the old customer

The consumption of clothing sales management software projects can be discounted at 1000X25%. However, the minimum consumption of old customers can be restricted to no less than 400 yuan! So the actual consumption of old customers is 400 yuan? (1000X25%) 250 yuan = 150 yuan (actual payment).

Of course, you have to draw inferences from one example. In many cases, you have to combine the consumption situation of local customers and the actual project situation of your hair salon to do some activities with actual discounts. There is a saying in business: Lose the money and make the tail.

2. On Labor Day, if you spend any amount of money in shopping, you will get a gift. You can choose some novel and unique gifts to give as gifts. Rebate coupons and cash in exchange are more affordable. For example, you originally sold a piece of clothing for 150, but now you sell it for 200 and receive 50 in cash.

3. Promotion of free membership. In order to accumulate some old customers, it is also very effective to carry out membership promotions during the May Day period. For example, if you spend more than 300 yuan and become a gold card member, you will receive a fine gift and a set of X brand cosmetics; if you spend more than 600 yuan and become a diamond card member, you will receive a fine gift and a set of X brand cosmetics, etc. wait.

2. Eye-catching and personalized advertising and promotional slogans

In this era that emphasizes individuality, if many promotional slogans are creative and personalized, they will definitely attract the attention of consumers in the first place. , bringing a lot of customer flow. The following are some classic May Day clothing promotion slogans.

1. It is better to go into a store and accompany a beautiful woman than to stand on the street and look at her. This kind of advertising language is suitable for clothing stores that are more personalized and trendy.

2. It’s too hot outside, come in and take off your clothes. We have enough fitting rooms! Enough eye-catching advertising slogans, suitable for large clothing shopping malls.

3. Our store exclusively launches the May 1st colorful suit, which will enhance your May 1st seven days with colors! It is suitable for clothing stores with brightly colored clothes.

3. Misunderstandings about May Day clothing store promotional slogans

1. Use violence themes with caution

Being straightforward does not mean violence. Some companies use themes in promotional activities They like to use words such as "buy the bottom", "crazy", "10% off" and so on, which mainly mean price reduction. However, it should be noted that not these promotional themes can impress consumers. Promotion must consider both the sales profit during the event and the Consider normal sales and brand image after the event. Overly violent promotional themes may affect consumers' trust in the brand. Most consumers hope that they can get benefits from merchant promotions, but do not want to be labeled as "cheap-loving, grabbing tail goods". Therefore, You must comprehensively analyze your own brand and product positioning, and avoid blind and violent packaging.

2. Not just "title party"

Promotional activities cannot just hope to win with "titles", especially you cannot make up some promotional themes that are not worthy of the name and try to use some eye-catching promotional titles. First, fool customers into entering the store. The success or failure of an event is a systematic management and control of the beauty process, involving all aspects. The title is just a packaging of words such as "bait", "gratitude", etc. This is the reason.

3. Reverse thinking and avoid getting together

Promotional theme “crash” is not uncommon. Once the activity itself does not have many highlights, it is easy for customers to forget it, or even remember it wrongly. ?, for example, during the Mid-Autumn Festival and National Day, the promotional themes are mostly centered around the National Day and Mid-Autumn Festival, and the phenomenon of crowding is serious. Although you want to join the festive atmosphere of the holidays, it is easy to be overwhelmed because it has no characteristics.

Therefore, you might as well think in reverse and formulate an activity theme that is different from the mainstream.

4. The theme of straightforward activities should focus on maximizing the benefits of the activity to customers

If the promotion itself is a price shopping event without other gimmicks, then the activity must be The greatest benefits created for customers are extracted and used as promotional themes. For example, in the case of cashback, it is more attractive to use "maximum cashback of XX yuan" as a promotional point. However, if the cashback profit is transformed into a consumer benefit point and becomes "maximum savings of XX yuan", it will be even more attractive. Can impress consumers.

5. Emotional themes are easy to impress customers

The reason why emotional marketing is recognized by consumers is because it can satisfy consumers’ specific needs for the product itself and hope for preferential purchases. , It can also impress consumers' emotional demands in a certain aspect, form a buzz, establish a lasting relationship, and thus form consumption habits or brand loyalty. The emotional promotion theme actually means that the theme should have a certain cultural nature. For example, some companies like to use "Dream Realization Plan" in their promotional themes. ;