How to avoid the mistakes often made by trademark and logo designers?

Non-original design For the tasks we accept, we must pursue an original spirit. Logo and brand strategic awareness need to go hand in hand to ensure that the logos we create for our clients are unique and memorable. The meaning is unclear. Every logo should convey a message. If potential customers still know nothing about the people we serve after reading the logo, then the logo design is a failure. Rasterization In order to make the logo scalable, it is necessary to use Adobe Illustrator, CorelDRAW or other vector software to design. Clichés break free of old rules. Remember, a logo is meant to leave a lasting memory for customers. Add old, cliche images and your design will quickly get lost in the sea of ??designs. Too complex. Many new designers always like to add a lot of details, a lot of words, brand slogans, etc. to their logos. Keep it simple. Maybe more memorable. Too Fancy In general, try to avoid excessive slant, shadows, textures, and filtering as this will prevent a lot of media from using your design. Typesetting issues; the following are common typography errors in logo design: spacing fonts must be in a specific way, and the distance between words should be carefully set to avoid being too large or too small.

We all know the popular fonts, TimesNewRoman, MyriadPr (although this font is very beautiful), and some default fonts. Try the ones that are used less often. Crazy Fonts Don’t use fonts like Curlz or Papyrus for your logo. Simple to use, professional, and easily identifiable. (Of course, if the customer has special needs, that's a different matter.) Too thin fonts. Many ultra-thin fonts look beautiful on the computer, but they are different when printed. The screen projection may not be suitable for fabric-like objects. . Moreover, the extremely thin font is not easily legible from a distance. Too many different fonts When designing a logo, try to use the same fonts (two at most). This only applies when designing a logo, not necessarily for other design work. An abstract logo may look professional, but can it really convey a message to customers? “We didn’t know how to visually represent what we could do or what you would benefit from our services, so we designed this square and circle logo to express ourselves.