What does Kia’s new brand slogan “Movement that inspires” mean?

“The new brand slogan “Movement that inspires” is the core of Kia’s brand statement and explains Kia’s new goal to inspire users through products, services and brand experiences. Kia’s new brand purpose emphasizes that mobility is The source of human development. Mobility enables people to make new discoveries, meet new people and have new experiences. This connection is the essence of Kia's new brand - through innovative interior spaces, exciting new products and meaning. Extraordinary and convenient services to inspire users; and reshape the way time is used, so that people can spend more time doing their favorite things, thereby promoting the development and progress of mankind