A brief discussion on how to do a good job in guiding public opinion in public security organs

A brief discussion on how to guide public opinion in public security organs

With the rapid development of informatization, the Internet, with its openness, interactivity, virtuality and other characteristics, has become a reflection of people’s An important way to appeal, express opinions, and seek consensus. As the law enforcement department with the most extensive contact with the public, the public security organs are always under the "microscope" of the media and the "spotlight" of the Internet. Police-related public opinion has become one of the areas of greatest concern to society. Under the new situation, how to strengthen the collection and analysis of police-related public opinions and firmly grasp the initiative in guiding public opinion is of great significance for improving the public security organs' ability to respond to and resolve public opinion crises and maintaining the good image of the public security organs and the people's police.

1. Characteristics of current police-related public opinion

1.?

“Face-to-face” spread is very fast. The arrival of the self-media era has realized the transformation of public opinion communication from "point-to-face" to "face-to-face". The dissemination of public opinion is supported by many information chains, and there is no clear path and center. It is often shown as a "flash" speed, which is difficult to manage and control. Once police-related information is released by the media, it will spread quickly and widely, and the audience will expand instantly. It can be seen that public opinion, especially police-related public opinion, spreads very quickly, which requires the public security organs to attach great importance to it.

2.

“Point to point” connection, wide range. New media is based on information exchange between participants and has the characteristics of hyperlinks, strong interaction, and mobility. In the interaction, publishers, disseminators and participants of police-related public opinion are the "nodes" in the entire process. They can publish, disseminate and receive information from each other, achieving "point-to-point" in a short period of time. "The connection does not require "checking" and "review". Therefore, the rights of participants to express their views are "amplified", so that the coverage is wider than imagined. Even simple police-related public opinions will be infinitely amplified by the dissemination and interaction of forums, post bars, Weibo and other media, and will spread to a wide range in a short period of time, thus triggering negative effects of online public opinion.

3.

The discussion was "piece after piece" and the response was huge. Public security work has the characteristics of extensiveness, mass, and particularity. Coupled with the current specific social environment in which the game between public rights and private rights is intensified, the public pays close attention to public security work and the people's police. Police-related public opinions have become news media, especially online media. The focus of attention and the object of mining news resources. Once police-related information is captured by the media, especially negative information such as unfair law enforcement, violations of laws and disciplines, it will be widely disseminated by new media such as the Internet, forums, and post bars, and print media such as newspapers and magazines will also continue to follow up and publish the information, thus making A piece of police-related public opinion was spread by various media positions one after another, forming a "continuous" discussion effect, arousing great attention and widespread discussion in the whole society, causing strong social repercussions and causing passiveness in public security work.

4.

The "net and net" hype has a profound impact. The virtuality of the Internet and the freedom of speech have, to a certain extent, increased individuals’ awareness of “responsibility.” In pursuit of sensationalism, some websites issue one-sided reviews one after another; some websites seize on police-related information to maliciously hype it up, thus creating social public opinion on the Internet that is not conducive to the public security organs, and thus triggering police harassment. The relationship crisis has seriously affected the law enforcement credibility of the public security organs. At the same time, police-related public opinions have also transformed from online to offline, and some public opinions have directly transformed into real conflicts between police and citizens. It can be seen that the influence of the "internet and Internet" hype on police-related public opinions can be said to be profound.

2. Problems in the guidance and control of police-related public opinion

1.?

There is a "rigid" understanding. At work, some police officers are not very sensitive to police-related public opinion. They are often limited to traditional concepts and thinking, and lack sufficient attention to the role and influence of public opinion. They one-sidedly believe that the main business of public security organs is to fight crime and public security prevention and control. , just a few posts and responses on the Internet have very little influence. Therefore, they often show slow response and neglect of guidance at work, and ultimately lose the initiative in work, delaying the best time to respond to public opinion, leading to the rapid spread of police-related public opinion, and bringing passivity to the next step of handling work. .

2.

Always respond "mechanically".

Regarding police-related public opinion, some police departments and departments have too simple methods of responding and weak response capabilities. They have always adopted a passive response method of "covering up, concealing, and concealing" information released by the Internet and other media, instead of taking targeted measures in a timely manner. Guidance has intensified public suspicion to a certain extent and even pushed the public to the opposite side. At the same time, when dealing with the relationship with the news media, they have always maintained a "respectful distance" attitude, and it is common to avoid or refuse media interviews. After the police-related public opinion broke out, the relevant information media were unable to verify it, and they could only listen to the parties and victims' side of the story, resulting in incomplete, unobjective and untrue news reports. In the end, the originally simple incident became not simple and easy. The problem becomes not easy.

3.

There is a "blindness" explanation. After the police-related public opinion broke out, some public security agencies did not analyze and evaluate the situation and accurately grasp the public's psychology. Instead, in view of the impact of the public opinion crisis, they blindly released some official information to the news media, which was often false and untrue, and their words and deeds were inappropriate. Arouse discussions and accusations from netizens, and do not use the guidance and handling of police-related public opinion. However, some public security agencies have a more extreme and tough attitude in guiding public opinion. Instead of considering the issue from the standpoint of the masses, they once accused the media of many inappropriate actions, which led to the "overlapping and escalation" of police-related public opinion and criticism from the news media. The public opinion crisis involving the police has further intensified.

4.

Collaboration "intestinal obstruction" is serious. The guidance and handling of police-related public opinion involves multiple police types and departments, and cooperation among various police types is crucial. At present, as far as grassroots public security agencies are concerned, they still lack a complete set of coordination mechanisms in guiding and handling public opinion. The division of tasks between grassroots teams and functional departments of the agencies is not clear enough, especially between the propaganda department and some grassroots law enforcement units. Linkage is still a "short link", and the phenomena of "one-man show" and "each team" are very common. The overall ability and level of responding to police-related public opinion needs to be further improved. In addition, there are still problems in communication and cooperation between grassroots public security organs and news media such as TV stations, newspapers, and websites, and a three-dimensional propaganda pattern has not yet been formed.

3. Countermeasures of public security agencies in responding to police-related public opinion

1.?

We must change our concepts and improve our ideological understanding. First, we must understand public opinion from a stable height. The duty and task of the public security organs is to ensure that the overall social situation is stable and that the people live and work in peace and contentment. The occurrence of police-related public opinion expresses the demands and wishes of the media and the public. If the public security organs are not properly guided and controlled, it will cause malicious hype on the Internet and other media, resulting in a police-related public opinion crisis, and some even lead to police-citizen conflicts. , affecting the overall social stability. Public security organs must understand police-related public opinions from a stable and political perspective, always keep a clear head, and do a solid job in publicity, guidance, emergency response and other stability maintenance work. Second, we must grasp public opinion from a police perspective. It is necessary to firmly establish the awareness that "public opinion is police opinion" and maintain a high degree of sensitivity to police-related public opinions. After public opinion occurs, police from political propaganda and other departments must immediately be organized to respond quickly, proactively respond, and properly handle it to prevent large-scale "fermentation" of public opinion. , causing passiveness to the public security work. Third, we must view public opinion from an image perspective. Police-related public opinion affects the overall social stability, and is also related to the image of public security organs and the people's police. In the work of public opinion guidance, we must effectively enhance the awareness that "public opinion is image", strengthen positive publicity of public security work through communication and cooperation with relevant media, continuously deliver "positive energy", and establish the public security organs' role of being close to the people, serving the people, and loving the people. A good image has continuously improved the public's satisfaction with public security work.

2.

We must seize the initiative and make greater efforts to respond to public opinion. The first is to release authoritative information in a timely manner. Once police-related public opinion occurs, it is necessary to organize publicity and other relevant departments to release authoritative information in the media as soon as possible, announce the truth of the incident, guide public opinion, firmly grasp the initiative of police-related public opinion discourse, and prevent public opinion from misleading and negative hype. At the same time, public security organs at or above the municipal level also use press conferences to promptly inform the public about the incident, win the understanding and trust of the media and the public, and eliminate certain social impacts. The second is to actively utilize online platforms. At present, the public security convenience services online and the public security Weibo launched by the provincial public security organs are important platforms for responding to and guiding media public opinion. We can fully control the concerns of netizens and the public by setting topics within the platform.

In other words, through the topic planning of convenience services online and Weibo managers, we strive to guide the attention of society and netizens in specific directions, divert and distract the attention of the majority of netizens to a certain extent, and thus To achieve the purpose of guiding public opinion. The third is to give full play to the role of "public opinion leader". Mass communication believes that information dissemination must pass through the intermediate link of "opinion leaders" before it can finally reach the general audience. We can fully draw on this theory and arrange for police officers responsible for network management to continuously publish original posts on hot websites, forums, and post bars, thereby generating widespread concern and discussion among netizens and establishing a certain degree of network authority. After public opinion occurs, our "opinion leaders" police officers can objectively and impartially express their views, comment on issues, explain the truth, eliminate netizens' doubts about the public security organs, achieve a certain level of political awareness, and achieve twice the result with half the effort.

3.

It is necessary to expand publicity and strengthen positive guidance. The first is to combine publicity with advanced deeds. It is necessary to publicize the advanced deeds of the public security police in maintaining stability, fighting crime, serving the masses, and rescue and disaster relief through the media, fully demonstrating the public security police's selfless dedication, caring for the people, and bravery and fearlessness, and winning the public's trust in the public security police. Trust and support. The advanced deeds of the most beautiful firefighter Yang Jun and the good policeman Xu Zhongjie on Juiwei Mountain have been reported by central and provincial mainstream media such as CCTV, People's Daily, and Shanxi Daily, and have achieved good publicity and social effects. The second is to promote publicity in conjunction with work priorities. The identified public security work priorities, such as people's livelihood policing, community policing, grassroots foundation, etc., should be widely publicized to the society and the masses, so that the public can understand and know the key tasks and main measures of the public security organs, and arouse widespread social attention. Recently, mainstream media such as People's Public Security News and Shanxi Daily have publicized the people's livelihood policing and online convenience services carried out by the province's public security organs, which reflected the achievements of public security work and received strong response from the public. The third is to publicize based on the concerns of the masses. It is necessary to adhere to the principle of "whatever issues the public is concerned about, the public security organs will solve them", and combine the actual issues of public concern such as social security, cracking of small cases, and mediation of small conflicts, and analyze the main measures taken by the public security organs, the progress of case detection and the achievements made. The actual results will be publicized to the public in a timely manner to further enhance the public's participation and recognition of public security work.

4.

It is necessary to strengthen communication and further strengthen the interaction between the police and the media. The first is to do a good job docking. In daily work, it is necessary to establish good connections with mainstream media within the administrative region, establish information publicity, news joint systems, etc., actively invite the media to go to the public security organs for interviews and reports, win the trust and support of the media, and provide publicity in newspapers, TV stations and other media Set up special pages and columns to occupy the mainstream position, publicize the voice of public security, and create conditions for guiding public opinion on police matters in the future. The second is to strengthen exchanges and interactions. It is necessary to closely integrate the activities such as "Three Visits and Three Comments", "Police Camp Open Day", and "Meet the Police Office" to invite extensive participation from the media and the public, fully demonstrate the performance of the public security work and the image of the police team, and actively solicit public opinions. Opinions and suggestions on public security work, and strive to positively publicize public security work in an all-round, three-dimensional and multi-angle manner, and realize the transformation from public security guidance to social guidance. The third is to rely on network guidance. It is necessary to rely on online publicity platforms such as the Public Security Convenience Service Online and the Public Security Weibo to communicate and interact with the majority of netizens, listen to the voices of the masses with an open mind, seriously respond to netizen inquiries, effectively solve the people's difficulties, and truly achieve "let more data escape and less people" "Running Errands" not only strengthens cooperation with print media such as newspapers, magazines, but also achieves win-win interactions with online media.

5.

It is necessary to highlight the key points and improve the disposal mechanism. The first is to establish and improve a public opinion early warning mechanism. It is necessary to conduct real-time monitoring of websites, forums, post bars, blogs, etc., and organize police from Internet surveillance, publicity and other departments to conduct timely analysis and judgment of various police-related information obtained through investigation, grasp information trends, and carry out information early warning, so as to achieve early detection and early warning. Prevent and handle early, and resolutely prevent the spread of public opinion caused by delayed work, which in turn triggers public relations crises. The second is to establish and improve a rapid response mechanism. Internet surveillance, publicity, and law enforcement units are the main police departments responsible for responding to police-related public opinion. While paying close attention to relevant business training, they must improve the quick response mechanism as a starting point, effectively strengthen actual combat drills, and improve the ability and level of response and handling.

If major police-related public opinion occurs, relevant departments and police types can respond quickly, carry out handling work in accordance with pre-established emergency plans, and take effective measures to respond to and resolve the public opinion crisis. The third is to establish and improve the joint disposal mechanism. In the work of guiding and controlling police-related public opinion, it is necessary to establish a complete, smooth and efficient linkage processing mechanism, and strengthen coordination and cooperation among various police types to form a strong work force to jointly complete relevant work. At the same time, it is necessary to strengthen the linkage with relevant departments of the party committee and government. After major police-related public opinion occurs, it should be reported to the party committee and government in a timely manner, seek support and help from the party committee and government, coordinate to resolve the public opinion crisis, and ensure overall social stability. The fourth is to establish and improve the information release mechanism. It is necessary to establish a mechanism to effectively standardize the release of authoritative information on major public opinions, assign special personnel to be responsible for information release, and promptly and proactively guide positive public opinions to prevent inappropriate and inaccurate information released by individual departments, resulting in a secondary accumulation of negative public opinions. . In addition, for negative news reports that distort facts and deliberately slander the image of the public security team, the propaganda department of the public security agency should promptly release authoritative information and clearly refute them to safeguard the rights and interests of the police and the image of the team.