Lotus car slogan

From 1938 to 2023, Lotus has gone through a legendary 75 years. In the past 75 years, Lotus Team has won 7 annual championships of F 1 Team, 6 annual championships of F 1 Driver and 8 1 Station races, leaving countless wonderful moments on the track.

However, in recent years, with the electrification and intelligentization of automobiles becoming the general trend, the golden age of legendary supercar brand is passing. For the older generation of super-running brands, it is particularly important to pick up the stick of "electric transformation" in order to stabilize the foundation in the new round of competition in the future.

However, the combination of supercar and electrification technology is not an easy task. Super-running brands like Lotus have been studying on the track for decades, only to develop stronger fuel engines, lighter bodies and more stable chassis, which also gives them unique brand charm.

In the past 75 years, Lotus has focused on driving and pursued extreme lightweight, and together with Ferrari and Porsche, it has become synonymous with pure driving pleasure.

Now, it is undoubtedly their own life to let them unload the fuel engine and embrace electrification. Therefore, at present, most sports car brands, such as Ferrari and Lamborghini, have not realized the real electrification transformation.

On the occasion of the 75th anniversary of the birth of Lotus, the 75-year-old sports car manufacturer took the lead in completing the leap from fuel to electrification, and showed the world the courage of its All in electrification and intelligent super sports car brand.

All in Electrification, From Track to Life 20 18 Under the background that the global sales of fuel vehicles are still quite hot, Lotus took the initiative to release the "Vision80" ten-year brand revival plan, announcing a comprehensive transformation to electrification and intelligence. This is the first brand among traditional sports car brands to realize electrification, and the ultimate goal of transformation is to become the first brand of pure electric luxury on the occasion of the 80th anniversary.

Since then, Lotus has opened the road of brand rejuvenation in electrification transformation. In 20 19, Lotus launched Evija, the first pure electric supercar, which showed the world a wave of technical strength and future product trends of Lotus and fired the first shot of electrification transformation.

In 20021year, Lotus released the last fuel car-Emila, which is both practical and comfortable, and can be called the most versatile road sports car in the brand history, which has drawn a successful end to the era of fuel sports car in Lotus.

In 2022, the world's first pure electric supercar SUV and Lotus ELETRE, the first domestic car of Lotus, were born. The arrival of this car marks the acceleration of the electrification process of Lotus.

ELETRE, Hungarian, translated as "newborn".

As an epoch-making product, ELETRE perfectly inherits the aerodynamic design and track-level driving experience that Lotus is proud of, shows the fanatical pursuit of performance aesthetics and extreme elegance, and brings driving pleasure to the pure electric "track".

The belief of "serving drivers" has always guided the direction of Lotus.

As Feng Qingfeng, CEO of Lotus Group, said, "In the era of electrification and intelligence, our initial intention remains unchanged, and we are eager to provide unique brand spirit, user value and intelligent experience for the' drivers' in the new era, inject new connotations into' drivers' and achieve an epoch-making lotus."

At the celebration of the 75th anniversary of Lotus, China car owners welcomed the first batch of formal delivery of ELETRE.

Since 828,000, the value benchmark of Lotus ELETRE tree has entered the mainstream pure electric luxury car market from niche market, which is the key for Lotus to become the "first brand of pure electric luxury". Mao Jingbo, president of Lotus China, also said, "Lotus is committed to returning to the mainstream market of pure electric luxury cars from the track to the road and then to the family car field."

As a heavy product of Lotus for the mainstream market, Lotus ELETRE is highly anticipated. First of all, the price of this car is sincere. The price of 8.88-6.5438+0.028 million yuan is not expensive, because Lotus ELETRE has no competitors at the same level. To some extent, Lotus has mastered the pricing power.

You know, there are no other super-running SUVs in ultra-luxury brands, only Porsche Taycan is a pure electric sports car, and the price is 898- 1.838 million yuan, which is much more expensive than Lotus ELETRE. Moreover, the price of some new car models has reached 800,000+,such as Gaohe HiPhi X and Tesla Model X, but they may not be better than Lotus in manufacturing pure electric supercar SUVs.

In terms of appearance, Lotus ELETRE may be more than one level higher than the new power products. The new car adopts a lot of aerodynamic design, and the whole car looks very full and powerful, and the visual effect is amazing. At the same time, the drag coefficient of the whole vehicle is reduced to 0.26Cd.

This aerodynamic design is common in supercars, but rare in SUVs.

RaceAero air duct is designed under the main light to clean up the turbulence on the front wheel and the front wheel.

There are as many as seven groups of such RaceAero air ducts in the whole vehicle.

In addition to a lot of aerodynamics, the vehicle has spared no effort in the weight reduction scheme. The middle net and front enclosure of the head of ELETRE are made of carbon fiber. In terms of size, the length, width and height of ELETRE are 5103/20191636 mm, respectively, and the wheelbase is 30 19mm, which is larger than that of Tesla Model X..

On the basis of short front/rear suspension, ELETRE moves the cockpit forward, creating an aesthetic feeling similar to a sports car with a mid-engine. This design helps to balance the front and rear weights and maximize the interior space of the car.

ELETRE comes standard with 22-inch wheels with 3.5-degree rear wheel active steering, which is in line with its sports performance. It is equipped with Pirelli PZERO series tires. In addition to the standard brake calipers, it can also be equipped with 10 carbon ceramic car rescue system.

The design of the rear of the car is also very exaggerated, giving people a sense of fighting. The design of electric tail and split spoiler can provide the maximum downforce of 1 12.5kg, and the penetrating taillights perform well after lighting.

Entering the car, as a million-class pure electric super sports car SUV, the interior materials of ELETRE are naturally very high-grade. The cockpit of the new car is made of carbon fiber decoration, leather and Alcantara suede, which is exquisite enough.

The details of the flat-bottomed steering wheel are also quite exquisite. In addition to the carbon fiber material, the irregular multi-function buttons of rose gold have a prominent sense of advanced, and the steering wheel paddles on both sides are used for kinetic energy recovery and driving mode adjustment.

The main and co-pilot seats all use 12.6 inch long and narrow LCD screens to display some important information. The co-pilot can control the multimedia, and the rest will be presented to the driver through ARHUD.

15. 1 inch organic light-emitting diode control panel, the display effect is good. The vehicle retains the commonly used physical buttons, and the air conditioner can be adjusted by shifting the lever, making the operation more convenient and humanized.

Lotus ELETRE also uses a four-door frameless window. The shape and lines on the inside of the door panel are very complicated, but the material is still very good. The new car comes standard with a KEF sound system with 15 speakers. The speaker is shaped like a "lotus" and is full of exquisiteness.

The rear seats also provide users with a central control screen with adjustable angle, and the second row of seats supports heating and ventilation functions. Thanks to the panoramic canopy, the rear view is also quite wide, which improves the ride comfort.

In terms of power, Lotus ELETRE is equipped with front and rear double motors, in which the maximum power of S+ version is 450kW and the maximum torque is 765,438+00 N m, the maximum power of R+ version is 560kW and the maximum torque is 985N·m, and the acceleration time of two cars is 4.5s and 2.95 km/h respectively.

As for the battery, the car is equipped with a limited ternary lithium battery of Contemporary Amp Technology Co., Ltd., with a capacity of 1 12kWh. CLTC's pure battery cruising range is 650 km and 560 km, and the slow charging time is 5.8 hours. With the support of 420kW super-charged piles, the electricity can be charged from 10% to 80% within 20 minutes at the earliest.

At the same time, ELETRE is also equipped with a super 6D intelligent chassis system. With 75 years of experience in chassis adjustment, it can accurately adjust the intervention state of chassis system, power system and aerodynamic suite in six degrees of freedom to maximize vehicle performance.

In addition, ELETRE is also excellent in driver assistance hardware. The whole vehicle is equipped with four laser radars, seven 8MP cameras, six millimeter-wave radars, four 2MP panoramic cameras, 12 ultrasonic radars and a vehicle-mounted camera. Active and passive safety and driver assistance configuration far exceed new power products.

In Lotus ELETRE, we can see that even for electric vehicles, Lotus can break away from convention and innovatively integrate aviation aerodynamics, innovative chassis proofreading and extreme lightweight design into product design, showing the unique charm of lightweight legendary sports cars for the automobile industry.

Of course, better aerodynamic performance, better suspension system, better body rigidity, better tire and braking system and better driver assistance configuration are all designed to match the dynamic performance of Lotus ELETRE. Under the comprehensive action of the whole system

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