The most popular advertising slogan

What will happen to the world if we lose Lenovo?

Lenovo’s advertisement is definitely a powerful slogan not only in the IT industry, but also in the entire brand advertising field. In this slogan, "association" has a general meaning, which can be "connection", "imagination" and the like that are closely related to human development; and in the form of a hypothetical rhetorical question such as "what would happen if we lose...", It further hints at the importance of audience "association" to human beings. Combined with the previous "Lenovo computer" and picture playback, "Lenovo" at this time has become a narrow sense, specifically referring to the "Lenovo" brand. The coincidence of different meanings of "Lenovo" makes the audience think "Lenovo computers are also very important to the world (we live in)!" This type of "transfer" type of advertising is more effective in improving the brand image in the minds of the public. The TV commercial with a set of orangutans and forests that symbolizes the entire series of communication has always been memorable!

This advertisement by Lenovo is many times better than the advertisements that were shot by celebrities who hired huge sums of money later.

Nokia: Technology is people-oriented

Nokia, a communications brand from a small town in Helsinki, the capital of Finland, can eventually become a world mobile communications giant. This advertising slogan plays a big role . "Technology puts people first" is Nokia's core brand value. It is Nokia's consistent concept in brand communication, conveying to consumers Nokia's spirit of always thinking about consumers - enabling users to fully enjoy the fun and convenience brought by humanized technology, and gain achievements, fashion, personality, etc. An unforgettable experience. Under the guidance of this advertising concept, Nokia has gradually become a brand with leading technology, personality and humanity; a brand that is bold in innovation, has taste, fashion and fun in life. Step by step, Nokia finally achieved King Tu hegemony.

NetEase: The power of the Internet to gather people

The power of people is limited, but the power of the Internet is unlimited. NetEase's advertising slogan "The power of gathering people online" can be said to be quite correct. The Internet is a powerful tool that “gathers people together”. The advertising slogan "NetEase, the power of gathering people through the Internet" spread throughout the streets and alleys of China through TV, radio, newspapers, the Internet and other media when the Internet was at its peak. Many IT elites really followed suit. Heading towards NetEase. This advertising slogan is also a classic among the advertising slogans in China’s Internet industry.

China Mobile: Communication starts from the heart

A little girl of 12 or 13 years old took out her mobile phone and dialed the number of her grandfather who was far away from her, and then the voice-over slowly rose. "China Mobile, communication starts from the heart." This touching scene may be the first time that Chinese people know that telecommunications companies can also advertise, and that advertising can be so touching. It is precisely because of this that China Mobile, which "communicates from the heart", has become the world's largest mobile network operator.

IBM: There is no small business that cannot be done, and no big problem that cannot be solved.

No business too small, no problem too big.

When Big Blue’s operations were at a low point, this provocative slogan was put forward, hoping to not only become a truly multinational enterprise , and has truly become an enterprise that provides one-stop solutions for the high-tech electronics field. In the era of e-commerce, IBM is realizing this role and playing the role of a provider of e-commerce solutions.

Ying Haiwei: How far are Chinese people from the information highway? 1500 meters to the north.

One day in the late autumn of 1996, a huge sign was erected at the Baiyi intersection in Beijing. It read: "How far are Chinese people from the information highway? 1,500 meters to the north."———— 1,500 meters ahead to the north is Yinghaiwei's Network Science and Education Museum.

Speaking of Yinghaiwei, many young netizens may not know it, but "think back in the day", Yinghaiwei was once an iconic banner, a pioneering Internet company with a once-high reputation. Zhang Shuxin's slogan for Yinghaiwei was so loud and bold that Yinghaiwei quickly became famous in the Zhongguancun area overnight.

I can’t tell whether this slogan made Yinghaiwei or Yinghaiwei the success of this slogan. Anyway, this slogan has become a classic memory of the early Chinese Internet for many people. Speaking of which, Enjoy one thing and not another.

Just search Baidu and you will know

The development of search engines in the world has always relied on word of mouth, and Baidu is the same. Baidu has always kept a low profile and relied on word-of-mouth among netizens to achieve today's glory! From "If you have any questions, just search Baidu" to "Just search Baidu, you'll know". Baidu's seven years of ups and downs have changed people's living habits. "Just search Baidu and you will know" has become something that hundreds of millions of Internet users do every day! As Baidu's slogan spread quickly, Baidu's brand became more popular.

Dell: American products, local prices

"American products, local prices", Dell In addition to conveying to everyone that its brand comes from the United States, this slogan also reflects DELL's excellent quality and approachable prices. This advertisement is plain and simple, but very practical.

ASUS quality is as solid as a rock

When ASUS first came to the mainland market, it appeared as a board manufacturer. Asus motherboards quickly became synonymous with "high quality" due to their large shipment volume and reliable quality. "Asus quality is as solid as a rock", this is an advertising slogan of Asus, and it also represents a philosophy of Asus computers, a belief that quality is the first priority. It can be said that many users started to have the impulse to buy because of this slogan.