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What documents do product managers need to output?
Milk frame W豱猌 poke the string and stare? Fat? The stalls continue? Neon涑觯?Interpretation?Jiu carry鋈戋戌尅狊Γ?卍?Song 薹ê push渌?Speak of pumping whores?Song Yi kisses Mou? ?猓?渌?chlorine fresh section Yiqian tomb?苋嗍baked earthworm faded Qiao Mudan?Reverse instigation⑾畹Pay the side Lu?Carry the turtle cone flavor clip Ping?Shape Mu stool 涑槥? The following is explained from the 7 stages What documents does the product manager need to output? 1. During the project establishment phase, the product manager needs to conduct market analysis, user research, competitive product analysis, etc. The output documents include: Market and competitive product analysis report: market capacity background, competitive product data, operating procedures, user experience, advantages, user composition, etc. ; User research report: There is a lot of content in this part. You can choose specific methods to output different forms of summaries based on actual conditions, such as questionnaire surveys, user interviews, user observations, brainstorming, etc.; the question that needs to be considered is which type of users this product satisfies. Which need? What problem does the user solve? Is it to improve efficiency or to make it more interesting and fun? Product project review application: Based on the above market and competitive product analysis and user analysis, submit a project application, including project background and project goals , product form, project input and output, etc. 2. After the project is successfully established in the product demand stage, it begins to enter the product demand stage. At this time, it is necessary to analyze user needs more deeply and prepare the following documents: Product planning requirements, including: product goals, demand overview, product logic, main functional features, Numerical planning; product interaction design draft; data requirements document: product key indicators, indicator system, calculation logic, data reporting, report style, etc.; the purpose is to evaluate the product after the product is launched, analyze user behavior data, and provide decisions for product optimization Reference; Some things on the Internet product operation plan: product launch strategy, product operation backend design, product marketing promotion, content operation, operation work arrangement, continuous operation optimization, etc.; yixieshi.com customer service document: including product description, product logic, users There are answers to frequently asked questions that may be encountered, etc. If the product is relatively complex, on-site training and guidance are required for customer service; 3. Product progress documents during the development and implementation phase: The product managers and project managers of many companies are the same person, so the product manager We will follow up the entire development process and output progress emails in a timely manner; we recommend solving problems during the development process and try to use emails as reminders; 4. Product experience email output during the testing phase: During the testing process, the product manager must conduct internal product testing experiences to clarify Test the key points, output the experience email, pay attention to the data test part, and ensure that the data is accurately reported; product optimization and improvement documents after testing; 5. Grayscale release yixieshi.com Grayscale confirmation email: Before grayscale release, combine all previous document, check whether the product is usable? Is the grayscale logic clear? Are there measures to avoid product risks? Can product data be reported normally? Are operation and maintenance monitoring alarms in place? Product experience report: During the grayscale release process, the product manager must follow up in a timely manner In-depth product experience, such as internal colleague experience, first batch of grayscale user experience feedback, product usability testing, etc.; Data analysis report: output on a daily basis, based on the established product goals, evaluate in grayscale whether the product helps achieve the goals and meets the established requirements After meeting various standards, continue to increase the volume; 6. Official launch and online summary: Product launch is definitely a milestone. At this time, the product manager needs to output a product summary report, summarize experience, identify problems, and thank project members. 7. Product operation product operation report: divided by time, there are daily reports, weekly reports, bi-weekly reports, and monthly reports. The importance, stage, and operation rhythm of each product are different. Choose the appropriate output cycle respectively. It is recommended that in the early stage of the launch of new products, daily reports Output daily product data and conduct weekly product analysis reports. General report contents include: current product data indicators, data trend analysis, competitive product comparison, product experience analysis, product iteration optimization progress, etc. During the continuous operation of the product, data analysis, user CE, user feedback collection reports, etc. are implemented throughout. —Document output at each stage of the product I am BLUES, a simple, sincere and enthusiastic person. I have done sales, marketing, user research, data analysis, product operations... I have the ultimate pursuit of product experience. I like reading, movies, traveling, To cook delicious food, welcome to listen to my public platform and welcome to communicate.
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