Customer orientation of sales office.

At the beginning of design, it is more impactful to analyze the core target customers first, so as to lock them accurately. Using the herd mentality and the principle of collective unconsciousness, relying on core customers to drive important customers and marginal customers, we will once again compress the intersection range of three types of target customers, and dig out the core values that core customers do not conflict with other target customers, so as to accurately lock them point by point. Instead of a big and comprehensive compromise, a clear and powerful sales office design can be carried out. Make effective investment according to the developer's core goal of customer orientation. 3. 1 landmark building, causing visual impact: therefore, architectural form and packaging are particularly important, which is a memory point that can leave a deep impression on customers;

3.2 Conform to the positioning of the project, cater to the tastes of target customers, and reflect the core advantages of the project; 4. The overall effect of1is transparent, bright and cutting-edge, and its overall image is consistent with that of this project, which is simple, atmospheric, noble and cutting-edge.

4.2 In terms of materials, if the winter climate in Beijing is taken into account, fashion suggests that glass should be combined with brick walls, and the facade should be externally hung with warm and high-quality stone.

4.3 Try to avoid internal wall occlusion, some external walls adopt floor-to-ceiling glass, and make more use of natural light; In places where natural light is insufficient, bright lights should be used to enhance the light.

4.4 The interior design of the sales office is reasonable and the basic functions are complete; Pay attention to the dynamic organization of people flow; Provide a good consulting platform for customers in the early stage.

4.5 The internal functional divisions (reception, negotiation, bar and exhibition area) are closely linked and integrated with each other.

4.6 Lighting of exhibition area needs atmosphere and sufficient lighting location. It is suggested to use a variety of lighting combinations such as chandeliers and floor lamps to provide customers with scenes to experience life through spatial layout.

4.7 In addition to the above factors, it is also necessary to reflect the grade and quality through the packaging of the sales office, and refer to the standard colors extended by LOGO and VI for decoration colors to ensure that the sense of quality is fully reflected in the selection of materials and details. As the main place for sales, the sales office should have the following functional departments:

5. 1 The decoration design of the reception area, exhibition area (including window, stage and concept display), service area (negotiation and leisure), contract area (financial area) and an auxiliary function (toilet) conforms to the whole process of customers' viewing, and tries to concentrate all activities related to customers, which is not only conducive to increasing popularity, but also convenient for customers to infect each other. At the same time,

5.2 Office area (second floor of sales office): developer's office, site manager's office, property management office, staff lounge (dressing room), conference room, storage room and general control room. Fashion suggests that this part should pay attention to practicality while improving quality.

5.3 The overall design needs to give full play to creativity, and some functions can be superimposed to give customers rich imagination. We can grasp the overall design style of the sales office from four aspects-eye-catching, fashionable, elegant and noble;

6. 1 Eye-catching: As a business card of real estate, the sales office is mainly eye-catching and stands out from the crowd. It has strong visual impact and identifiability, and is a so-called landmark building. Even if the prospective owner does not visit the site, he must never forget it. This is the first indicator of the fashion design and sales office.

6.2 Fashion: Investors' appreciation interest will also pay attention to the developers' target customers, so as to make effective investments.

6.3 Elegance: Relatively speaking, most property buyers have a high level of education and knowledge. Reflected in consumption is the pursuit of elegance, higher or different from ordinary people. To meet their unique psychological needs.

6.4 Dignity: At the same price, they should not buy a low-grade house in the city, but a high-grade house in the suburbs. Therefore, fashion suggests that we should write enough articles about dignity. Compared with traditional wealth and luxury, the meaning of dignity should be introverted, subtle, slightly exposed and refined in detail.