Consciously do a good job in public opinion control and publicity and guidance?

1. Establish and improve the public opinion monitoring system: it aims to monitor the public opinion of the whole network in real time, so as to find negative signs in time, so as to inform relevant personnel to deal with them in time, effectively avoiding self-confusion and missing the opportunity of crisis handling when the crisis comes.

2. Establish a rapid response system for public opinion: that is, when a public opinion event occurs, it should respond in time within 24 hours to prevent public opinion from spreading rapidly and causing widespread concern of public opinion.

3. Make full use of the media propaganda function of new media: on the one hand, we should use our own official Weibo, WeChat and other emerging media to release real and authoritative information in time; On the other hand, we should learn to cooperate with the third-party media to increase the credibility of information release and guide the correct public opinion orientation.

4. Strengthen self-management and supervision, improve the aftermath: for example, whether the response plan is strictly implemented in the process of crisis handling, whether the problems of relevant departments are summarized, improve the construction of relevant mechanisms, participate in as many social welfare or sponsorship activities as possible, and shape their own image.

The second is propaganda and guidance.

1. Grasp the initiative of propaganda and guidance, such as speaking out in time, combining the demands of public opinion, proposing specific solutions, keeping a low profile, and publicly responding.

2. Conforming to the characteristics of public opinion communication: it mainly refers to treating the media with a rational and peaceful attitude, communicating with the media more, deepening cooperation, and avoiding misunderstandings about themselves.

3. With the help of professional online public opinion system: mainly with the public opinion analysis function of online public opinion system, you can automatically analyze related hot topics, public opinion demands, public opinion dissemination websites and media, so as to fully grasp public opinion and formulate correct public opinion guidance strategies.

Three. Countermeasures of the whole network public opinion monitoring system

As can be seen from the above, whether it is public opinion control or public opinion guidance, public opinion monitoring plays a self-evident role. Public opinion monitoring's assistance is needed for finding public opinion in time or tracking or analyzing public opinion. Therefore, the whole network public opinion monitoring system, such as Wechat business Information, came into being. It can support real-time monitoring and analysis of public opinion on the whole network, implement online services, give early warning, and grasp the public opinion situation, so that you can quickly understand all kinds of voices related to yourself on the network, help to deal with sudden public opinion smoothly, and provide direction guidance for public opinion guidance.