What is a car advertising machine? What is a car advertising machine? What's the difference between a building advertising machine and a car advertising machine?

It is a service project that mainly enriches the entertainment and cultural life in the car, supplemented by advertisements. In-car advertising can provide a brand-new space with wide coverage and high contact frequency with consumers, integrating images and sounds, making full use of the characteristics of passenger cars' mobility and large population capacity to fill the information gap on the way.

1. The car TV advertisement that you can't avoid is the only source of viewing for passengers. The channel's unique, closed environment and high playing frequency strengthen people's memory.

2. High-frequency playback, repeated memory, outstanding advertising effect. Video playback, high-quality stereo, cross-playback of entertainment programs and advertising content, 10 minute advertising, cyclic playback, rich audio and video, strong visual impact. While enjoying the program, passengers can easily accept advertisements, leaving a deep impression and bringing good publicity effect to enterprises and products.

3. The lowest cost of advertising, rapid communication timeliness, in the shortest time to achieve a household name effect. Compared with other media, advertising charges the lowest price and has the greatest impact.

4. Face to face with consumers directly. Car TV that travels between urban and rural areas is mainly used for shopping, visiting relatives and friends, handling official business, going to work and going to school, and traveling. They are all over all walks of life, all walks of life, and the number is considerable. They are the main consumer groups in the product market, with prominent target groups and targeted advertisements.

5. Various forms, different prices and flexible choices. Main forms: video advertisement, subtitle advertisement, hanging angle advertisement, picture advertisement, etc.

First, the function introduction

1, compatible formats: MP4(AVI: DIVX, XVID), DVD(VOB, MPG2), VCD(DAT, MPG 1), MP3, mpg2;

2. Playback types: movies, music and photos; ;

3. Play mode: random play, full repeat play, single repeat play, sequential play, and automatic play at startup.

4. Video standards: PAL, NTSC, automatic;

5. Audio mode: left channel, right channel and stereo;

6. Advertisement insertion: supports timed advertisement insertion, which can be divided into four time periods every day. Each time period can insert different advertisements, and multiple advertisements can be inserted at a time, and the insertion times can be recorded.

7. Inserting scrolling subtitles: support inserting subtitles regularly, which can be divided into four time periods every day, and different subtitles can be inserted in each time period. You can also insert multiple subtitles at a time and record the number of insertions.

8.USB encryption function: You must enter the correct password to access the computer to change the program source and adjust the parameters of advertisements and subtitles.

9. Clock display function: Time display can be set on the TV screen.

10, with reset function: when the machine crashes or switches to a new program source, you can directly input a command to restore the machine to normal.

1 1, with the first broadcast start function: start playing a file forcibly.

12, with voice station announcement function.

13, supporting both Chinese and English.

The development history of automobile advertising machine;

In 2002, the first car advertising machine in China was installed on a bus in Shenzhen, and the Shenzhen Special Economic Zone imitated the Hong Kong model to advertise. This advertising machine is made by Toshiba Corporation of Japan.

In 2003, WorldCom Warner was established in Xiamen, becoming the first car advertising group company in China.

In 2004, Yan Xingwei's first car-mounted advertising machine with card was put into trial use in Wuhan, Hubei.

In 2004, the quality of plug-in car advertising machine has completely passed the test and was put on buses in Wuhan in batches.

In 2005, the LCD products of Shenzhen Yanxingwei Technology Co., Ltd. have been exported to Japan, Europe, America, Southeast Asia and other countries, and have maintained a long-term cooperative relationship with them.

Building advertising machine:

Outdoor advertising media can attract many consumers in public places or in the open air through advertising, and the substance that can achieve the purpose of selling goods can be called outdoor advertising media. Outdoor advertising can be divided into two categories: print advertising, poster advertising, wall advertising, posters, banners and so on. Three-dimensional advertising is divided into neon lights, advertising columns, advertising machines, advertising towers and light boxes. In outdoor advertising, street signs and posters are the two most important forms, which have great influence. Exquisite outdoor advertising belts have become a symbol of a region. Building advertising machine is a new generation of intelligent equipment which uses standard LCD and LCD TV to display information and play video advertisements through networking and multimedia system control. Mainly realize building/outdoor LCD advertising: refers to the commercial terminal advertising system in commercial buildings, supermarkets, campuses and other channels, in the form of LCD screens or LCD screens, with TV commercials and other programs as the means of expression.

The building advertising machine is also supported by the multimedia playing system of the networked advertising machine. The multimedia playing system of network advertising machine adopts intelligent management module at the player end to realize remote management and control of the player, and realizes complete network protocol and remote management control function at the server end. The flexible management of remote terminals can be realized, and the multimedia playing quality is not limited by bandwidth and the channel is not limited by the server. There can be any number of channels, even each terminal has an independent channel. The server architecture adopts general streaming media service system, which realizes innovative distributed domain management technology and load balancing technology, and the number of terminals is unlimited. It can not only manage hundreds of players in a centralized and unified way, but also manage them in layers and zones. The building advertising machine can be used for information/advertising in buildings, buildings and office LANs. Through hard disk, CF card, router, optical cable, MAN, PSTN, etc. , the system can even be distributed all over the world, and super information can be released through wide area network (Internet). The advertising machine networking system consists of the following equipment: 1, multimedia information machine 2, console computer 3, server 4, network equipment and cables. As the terminal of multimedia information publishing system, multimedia information machine is an integrated special embedded computer. It has powerful multimedia information processing capabilities, including → real-time video and audio decoding → real-time video and audio playback → compatibility with various image, animation and audio formats. With Ethernet interface, it supports centralized control through TCP/IP network.

Brief introduction of functional advantages of building advertising machine;

1. When there is a CF card in the slot of the building advertising machine, it will be turned on and automatically played circularly.

2. Supported file formats: MPEG- 1. MPEG-2。 MPEG-4， avi.mp3.vob.jpg。

3.2/5. 1 channel output, digital volume adjustment, so that the tone of the building advertising machine is better.

4. The building advertising machine has super timing function, which can be set at most 5 times a day, 7 days a week, without personnel management for 24 hours.

5. Support the playlist function, and you can set the specified file to play every day.

6. Support breakpoint memory function: When the product is restarted after power failure or other reasons, the advertising machine can remember the program status played before power failure, and continue to play the programs before power failure after power failure, so as to avoid the embarrassment of restarting all programs.

7. Support the perpetual calendar function.

8. Support corner sign display function: make your own logo and hang it on the machine to increase visibility and expand brand benefits. (Like ordinary home TV, you can see the logo of CCTV and other TV stations).

9. Support OTG function and copy program between cards.

10. It has the functions of renaming, moving, deleting and creating directories.

1 1. supports the streaming subtitle function. Just store the text of the streaming subtitle directly in the card: you can play the advertising quotation circularly and scroll the streaming subtitle at the bottom of the screen).

12. Support the function of generating log files: managers can view the program records played by the advertising machine at any time, and the log files are generated in CF cards, which can be viewed simply by copying them to the computer. Accurate to the second, let managers and advertisers know the working state of advertising machines like the back of their hands, gain the trust of advertisers, and add icing on the cake to your business.

13. Support the function of playing background music of pictures (when playing pictures, turn on the background music function, and the background music MP3 will be automatically played in sequence. The way to play pictures can be from middle to both sides, from left to right, from top to bottom, etc. The speed of playing pictures can be controlled by 5S, 10S, etc.).

14. Support instant software upgrade.

15 function control operation. It is a simple remote control.

16. It has the function of safety lock: the storage device is stored in the safety lock to avoid intentional damage.

17. With password lock function: set the machine password, and you must enter the password every time you change the program, so as to avoid intentionally and maliciously changing the CF card and playing other programs.

18. CF card is supported. Its capacity is 5 12MB-32G, which can be selected as required. 10M can store video advertisements for about 2 minutes.

19. Digital playback, no mechanical wear, long working hours, strong adaptability to the environment, strong earthquake resistance, especially in the mobile environment.

20. Program playlist management: playlist function, which plays specified files regularly every day. If you use this function, the shutdown memory will not be available, otherwise a conflict will occur.