The creative secret contained in Bingdundun?

The arrival of the Beijing Winter Olympics has not only brought increased attention to Beijing from around the world, but has also been accompanied by the birth of a top player, that is "Bing Dundun". Bingdundun's popularity is comparable to that of popular traffic stars, and even exceeds many. For a time, it was "hard to find a trick". Today, let’s talk about the creative secrets behind Bingdundun. "Bingdundun's Creation"

1. Basic introduction

1. Mascot:

Bingdundun is the mascot of the 2022 Beijing Winter Olympics. It was jointly designed by the team of Cao Xue and Liu Pingyun of Guangzhou Academy of Fine Arts, and came out after layers of screening, re-evaluation and improvement. Bingdundun has also become one of the indispensable elements of the Beijing Winter Olympics and our postcard.

2. Appearance analysis:

The appearance of Bingdundun is based on our national treasure panda, with a Beijing Winter Olympics logo printed on it, and the overall appearance is wrapped in A layer of crystal clear ice crystal silicone shell. The window-type design makes the head look like a helmet. The outer ring is printed with a colorful halo of ice ribbons, and the helmet is covered with ice. The overall feeling is like an astronaut. There is also a red heart printed on the palm.

3. Origin of the name:

The original image designed by Guangmei in the first version was a candied haws of ice, but later it was changed to a panda. Candied haws on ice is also called "Dun'er" in Beijing dialect. In order to avoid the difficulty of pronouncing the pronunciation of "er", it was changed to Dundun. Dundun also fits the image of pandas as honest and honest. The shell of Bingdundun is crystal-shaped, so using "Bing" as the surname is in line with the theme of ice and snow in the Winter Olympics, so the name "Bingdundun" was born.

4. Design concept:

(1) Image concept: Bingdundun’s panda image is the animal image that best represents China. It is lively, cute, honest and honest, and also interprets Adhering to the concept of harmony between man and nature. The super-energy ice crystal silicone shell also incorporates modern technology here. The ice ribbon with colorful halo represents the track of ice and snow sports, and also symbolizes the new era of 5G. The five colors are also the expression of the five rings, reflecting the background of the Olympics. The love on the palm also represents our enthusiasm to welcome people from all over the world.

(2) Name concept: Bingdundun, "ice" reflects the characteristics of the Winter Olympics, symbolizing purity and tenacity. "Dundun" is honest, solid, very cute when pronounced, and fits the image of a giant panda. Bingdundun not only embodies the amiable overall image, but also expresses the perseverance and inspiring Olympic spirit.

? 2. Creative process

1. Stand out: As early as August 8, 2018, the tenth anniversary of the successful hosting of the 2008 Beijing Olympic Games, the Beijing Winter Olympics was held and the launching ceremony for the global solicitation of mascots for the Winter Paralympic Games. After 84 days of solicitation, *** received 5,816 proposals from 35 countries. After voting by various representatives, in the end, the "Candied Haws" from Guangzhou Academy of Fine Arts emerged as the winner.

2. Modification stage: The Guangmei team entered the final modification stage after receiving the notification that it was shortlisted. The Guangmei team started revising the work on the third day of the Lunar New Year. Some people pointed out that the candied haws on a stick is just a snack after all and cannot carry the image of a big country, so they revised the shape. They kept the "ice", kept the ice shell unchanged, and replaced it with various animals, such as tigers, elk, etc., but they didn't think it was good. In the end, they thought of pandas. But in order to distinguish it from other panda mascots, some special elements were added, such as "colorful ice ribbons." In this way, the general image of Bingdundun was born.

3. Detailed modifications: After a series of modifications, the general details and specific image of Bingdundun have been determined, but the Guangzhou Academy of Fine Arts strives for excellence in order to reflect Bingdundun in a better image. , and to better integrate the elements of ice and snow, they went to the Giant Panda Nature Reserve in Sichuan to observe their actions on the spot, and also experienced ice and snow sports personally. Combining personal experience with my own feelings, I modified some details. In the end, Bingdundun finalized all the details and it came out.

3. Little-known details

1. 19 days to complete the draft: At that time, on October 10, 2018, the Winter Olympics Organizing Committee propaganda team came to Guangzhou Academy of Fine Arts to give a lecture. This is also the last stop, less than a month before the deadline for submission.

But the Guangmei team was not discouraged. They quickly established a design team, which was a small team of only 14 people. In just 19 days, the Guangmei team handed over 16 works the day before the deadline. One can imagine the creative intensity involved.

2. Guangmei, who is not optimistic about it: We just mentioned that the Winter Olympics promotion team came to Guangzhou as the last stop. This is because they did not place high hopes on the Guangmei team, because they believed However, it is difficult for Lingnan people who have never been exposed to snow to develop a passion for snow and create works. The person in charge of the Guangmei team does not think so. He said that compared to people who are accustomed to snow, people who have never been exposed to snow are more imaginative about ice and snow, and can better express their yearning for ice and snow.

3. Behind Bingdundun: In addition to the overall appearance of Bingdundun we just introduced, there is another detail that is easily overlooked, and that is the "skateboard" behind Bingdundun. On the back of Bingdundun, the place connecting the two hands is actually a creation based on a "skateboard", and the inspiration also comes from the creativity of a middle school student. This detail may seem casual, but it is actually full of creativity.

4. Gender mystery: When Xue Rongrong and Bing Dundun appeared, netizens automatically assumed that Bing Dundun was a boy and Xue Rongrong was a girl. However, as everyone knows, Bingdundun and Xuerongrong have no gender. According to the regulations of the International Olympic Committee, in order to reflect the equality of men and women, mascots cannot have gender. Moreover, the mascot cannot speak, so the Bingdundun we see in various scenes has no voice. ? "The Production of Bingdundun"

IV. The Production of Bingdundun

After the difficulty of creation, another problem appeared, that is, production. Turning Bingdundun from virtual to real thing, how is Bingdundun produced?

We can divide Bingdundun into two parts. The first part is the panda puppet, and the second part is the ice crystal shell. However, the two seemingly simple parts are actually replicating processes one after another.

?The first part: Panda dolls

(1) Initial appearance: Panda dolls are actually no different from other ordinary dolls. The first step is to make the puppet first. Cut the pieces into separate pieces for its hands, feet, facial features and other parts. Then the various pieces are combined by tailoring, and a deflated doll without "qi" comes out.

(2) Filling with "air": After making the deflated doll, it is time to fill with "air". The "air" here actually refers to cotton, that is, filling with cotton. Let the doll bulge up, and various places will become three-dimensional from a flat surface. The hands and feet also took shape instantly. After filling the cotton, sew the cotton-filled opening and a panda doll is ready.

The second part: Ice crystal shell

(3) Making the mold: The material of the ice crystal shell is actually silica gel, and it reaches edible grade silica gel. The silicone is mixed with a mixer, then cut into pieces of suitable size and thickness and put into the mold. Through the pressure and vulcanization of the silicone molding machine, the solid silicone will soften and form. After demoulding, a rough mold is ready. (4) Heat transfer printing: After the silicone mold is made, Bingdundun’s characteristic ice ribbon and Winter Olympics logo must be printed on it. After determining the position and size of the ice ribbon, use thermal transfer technology to print the ice ribbon and Winter Olympics logo on it. After printing, a complete ice crystal shell is ready. After the two large parts are done, the panda doll is manually put into the ice crystal shell, and an ice crystal shell is born.

? 5. Production Difficulties

Although Bingdundun’s production is divided into two parts, it is actually a very big test for technology. There are many difficulties. They What is it? 1. Innovation of dolls: The biggest difference between Bingdundun and other plush toys is that Bingdundun also has an ice crystal shell. The combination of silicone shell and plush toys greatly increases the difficulty of production, which is not only a major innovation for dolls, but also a big test. 2. Mold making: The first step in making an ice crystal shell is actually to have a shell mold, and the making of the mold is particularly complicated. First, we need to use 3D modeling to figure out what the mold looks like. Then use CNC five-axis linkage for processing.

The final mold surface needs to be high-gloss polished to complete the production of a mold. Overcoming this complex process and technology is also one of the difficulties in production. 3. Large-scale production of shells: As mentioned just now, the production of molds is very difficult, which indirectly leads to the difficulty of large-scale production of shells. The molds produced can only produce two ice crystal shells at a time, so this speed leads to a lot of problems. It is difficult to carry out large-scale production. If large-scale production is required, the above steps must be repeated many times to make multiple molds, thereby achieving one-time mass production of the shell. 4. Ice ribbon printing: Bingdundun’s ice ribbon is actually five circles of different color printing, but it took a month to finalize how to print this wrap-around ice ribbon. At first, there was not even a factory that could print ice ribbons. It is conceivable that the seemingly simple ice ribbon is actually a headache for everyone.

?5. Bingdundun "stands up": Bingdundun looks like a panda. In addition to the puppet, there is also a shell outside, so the two little feet cannot bear the weight of the upper body. . Not only does the doll need to be able to stand alone, but it also needs to be able to stand on its feet with the shell on. In order to allow Bingdundun to "stand up", the production team made thousands of modifications and finally found a suitable balance fulcrum to bear the weight and establish a firm footing.

A simple Bingdundun is actually the result of the production team’s modifications again and again, technological breakthroughs time and time again, and failures again and again, which made Bingdundun what it is today. "It's hard to find a trick" also has a trace. ? "Bingdundun is thought-provoking"

6. What does Bingdundun's creation and production mean

Bingdundun started in 18 years, from creation to production, to Nowadays, "a trick is hard to find". What does its creation and production mean?

1. The creative spirit of accumulation:

Why was the Guangzhou Academy of Fine Arts able to create 16 works in a short period of 19 days, and three of them were selected from more than 5,800 works? Being shortlisted in the top ten, I think it is because of their accumulated creative spirit.

Guangzhou Academy of Fine Arts is one of the earliest art academies and is closest to the spring breeze of reform and opening up, so its thinking is the most open and active. Their creativity gushes out like a fountain, as evidenced by 16 highly productive works. , and he dared to be the first to make such a big leap from candied haws to giant panda. 14 people, more than 20 trips to and from Beijing, more than 100 gigabytes of 3D renderings, more than 500 cartoon images, and thousands of revisions. Isn’t this creative spirit worth learning from?

Guangdong has also made suggestions for the country many times in terms of design, and participated in the planning and design of many large-scale activities. It has been trained and grown again and again, and it has learned from it. This rich experience also makes their technology and creativity more sophisticated. Therefore, the Guangzhou Academy of Fine Arts stands out as a result of their accumulated creative spirit.

2. The craftsman spirit of striving for excellence:

If the Guangzhou art team embodies the creative spirit of accumulation and accumulation, then the production team embodies the craftsman spirit of striving for excellence.

There are three companies that produce Bingdundun. These three companies can be said to be "old players". You can find their names at many Olympic Games and sports games or World Expos. Yes, they have We have produced many mascots. Why are they able to do this job again and again? Is it just because they have experience? I think the most important thing is their craftsmanship of excellence. Innovation, leanness, focus and dedication, they well interpret the basic connotation of craftsmanship.

Innovation: You’ve never done it before, right? Then do it. It’s your first time, and it’s not a big deal. Thus, the combination of silicone and plush was born.

Lean: In order to prevent children from accidentally eating the silica gel, food-grade silica gel is specially used; and environmentally friendly PVC and PC materials are used. In order to create a translucent shell, the mold was repeatedly polished and polished to obtain an ice crystal shell. That's how meticulous they are.

Focus: During the production process, they need to be very focused. One set of molds can only produce two shells. They also need to handle the details on the shells and prevent scratches.

Dedication: The Winter Olympics coincided with the Spring Festival. In response to the needs of netizens, production staff resumed work early and worked overtime to produce ice. We sincerely admire this dedicated spirit.

3. Comply with the development and trend of the times:

Looking back at the past mascots, I dare to ask which one can be as popular as Bingdundun, and which one is as popular as Bingdundun? What about a distinctive design?

Mascots in the past were all based on certain animal characteristics. They had friendly and kind images and brave and hard-working images, and there were no special highlights. While Bingdundun has basic animal characteristics, it also combines many modern and technological elements. The ice crystal shell not only represents the characteristics of ice and snow, but also has the style of a space astronaut. The colorful ice ribbon not only reflects the ice and snow track, but also reflects the high technology of 5G. The love in Bingdundun's palm also expresses love and peace. These designs not only reflect the characteristics of the mascot itself, but also express our attitude towards adapting to the development of the times, keeping up with the trend of modernization, and developing peacefully with the world.

7. What does it mean to be top-notch?

The products are sold out online and there are long queues offline. Japanese reporters went crazy for it, and it sold for 107 pounds in the UK. Netizens said in despair that the only difference between me and Bing Dundun is one Winter Olympics medal. "I am reborn to win the top three in the Winter Olympics in order to get a piece of ice." I think this kind of becoming a top-notch person must not be accidental. So what does it mean?

1. Bingdundun is successful: becoming a top-notch company is that we made the right choice, our creations are successful, and the Chinese people’s creations and aesthetics are recognized. No one can see it without saying how cute it is, and no one can see it without wanting to get one. The most direct and obvious manifestation of the top trend is that Bingdundun is successful and we are successful.

2. Increased national pride: Every foreign friend who gets Bingdun will post it on social platforms and say how cute it is. There are also many foreign friends who ask domestic friends to buy Bingdun for them. Pier. When they like Bingdundun, our national pride also increases, because we are the creators and producers of Bingdundun, and its existence is also because of us, so top ranking also means the improvement of our national pride. . "Conclusion"

"If you don't accumulate small steps, you can't reach a thousand miles; if you don't accumulate small streams, you can't become a river." - Xunzi

Returning to the title, the creative secrets contained in Bingdundun What it is, I think it is not a secret, it is just the details that are difficult for us to pay attention to and the tireless efforts of the workers behind it. Success and fame are not achieved overnight, but the silent hard work behind the scenes will always yield unexpected harvests. Compared with Bingdundun's success, I think the hard workers behind it should be more worthy of our attention. The creative spirit of accumulation and the craftsmanship of excellence should be remembered and celebrated. It was their diligence that made Bing Dundun what she is today, and it was they who allowed Bing Dundun to make the Beijing Winter Olympics famous and leave a mark in the history of the Winter Olympics.