The management of borrowing one-dollar coins from shopping carts has many advantages. Why did the supermarket give up?

The management of borrowing one-dollar coins from shopping carts has many advantages. Why did the supermarket give up? As far as I know, most supermarkets in our city have given up this model. The reason why this phenomenon occurs is mainly based on the following reasons:

First, customers don't have the habit of carrying coins. When the one-dollar coin was first introduced and the handcart was used, it still had a certain freshness. We don't have any coins with us, but the front desk can change them, so we don't care if it's troublesome. After using it for a while, everyone began to pay attention to the trouble caused by changing money to buy a car.

For today's young people, most of them like to use mobile payment, and rarely take cash when they go out, let alone 1 yuan coins, and almost no one carries them with them. In order to use the trolley provided by the supermarket, you must find a customer service center, find someone to change coins, or brush your mobile phone to change coins.

Later, perhaps the supermarket found that there was a need for someone to serve customers to change coins at the service desk, which was similar to hiring someone to arrange trolleys, and also violated the original intention of using trolleys to reduce labor costs.

So, in desperation, the "smart" manager placed a machine near the pick-up point to scan the code and exchange money. Many people just don't like to scan the code, and this process is by no means a scan to complete the replacement. It also needs to pay attention to many official WeChat accounts to successfully replace coins.

Second, reducing the total value of customers' shopping is an easily overlooked reason, but it is also the most important reason. Investing in cars reduces the utilization rate of trolleys, but it also lowers the sales of supermarkets.

If customers push carts to shop, they will stroll around the supermarket, visit the food section for a while, look at the fresh food section for a while, and put them in the carts when they see what they like. I often find that I bought a lot of things I don't want to buy when I checked out.

And if customers are carrying baskets or empty-handed, they are tired of shopping, and sometimes they can't put them down. At this time, it is impossible to go back to luggage case, so we can only give up some unnecessary items and buy only what is necessary. In this way, the sales of supermarkets will be greatly affected, which is definitely a management model of penny wise and pound foolish.

Third, online shopping is divided into online ordering, and door-to-door delivery is a service available in almost every supermarket. And now online shopping is very convenient, and everything that can be bought in the supermarket can also be bought online.

For consumers, it is very convenient to check items on their mobile phones, add shopping carts and deliver them directly to their doors after payment.

Therefore, in the face of the diversion of online orders, the offline traffic of supermarkets will also come down. At present, there are few cars that are not enough in the supermarket, and it is also the general trend to cancel the one-dollar coin to take cars.

Fourth, the overall improvement of personnel quality It must be said that with the rapid development of China's economy, the quality of personnel has also been rapidly improved. The trolleys that used to be everywhere in the supermarket are almost invisible now.

It's not that the supermarket arranges more people to manage it, but that people are increasingly reluctant to leave the shopping cart at will, so there is no need for the supermarket to deliberately guide customers to put the shopping cart in the designated position.

Of course, a truly people-oriented supermarket, which regards customers as gods, now not only does not need to exchange cars with money, but also someone will send the goods you bought to the car and then push the cart back. This humanized service is the key to impress and retain customers.