I opened a nail salon with my friends. How is the nail salon managed?

In the emerging nail market, the competition of nail shops is essentially the competition of nails. How to tailor your clothes and choose a road suitable for your own survival and development is the key. Do a series of operations in the operation and management of nail shops and strive to plan your goals as soon as possible. Market competition is ruthless, and the survival of the fittest. Only know yourself objectively and analyze the market; Don't blindly follow others' ass, enrich your professional knowledge accumulation and establish a professional awareness of business philosophy, in order to win. ?

First, learn from others' experience:

To develop business, the most important thing is to absorb foreign things and learn from them the methods suitable for the operation of your nail salon. Don't stick to the rules and be a frog in the well. As a brand nail salon, it has its own advantages in the operation and management of nail salons, but the market is changing rapidly, and other well-made shops are not excluded. We can learn from their bright spots, combine them and turn them into our own things. ?

Second, rationally adjust the relationship between supply and demand:

Change customer demand time. When differential pricing is implemented, the price can be set higher in peak hours and lower in off-peak hours, so as to increase the basic customers in off-peak hours and make the facilities and personnel of nail shops use in a balanced way. Develop off-peak services to stimulate demand, and add some special or new services during off-peak hours.

For example, nail shops can send coupons and small gifts to customers during off-peak hours. Provide auxiliary services during peak hours. In order to temporarily alleviate the contradiction between supply and demand, we can provide some temporary auxiliary services for customers to enjoy while waiting, so as to retain customers. Adjust the service supply of nail shops. Adjust the supply time and place of services, such as extending business hours from holidays and adding temporary service outlets. Hire temporary workers to cope with the tension caused by peak hours. C. Strengthen the teaching and training of employees in nail shops, so that employees can become generalists and supplement the shortage of personnel in other departments at any time. ?

Third, strengthen quality management services:?

Apply the assembly line method to the service industry and formulate the standard service process. Establish communication channels between manicurists and customers, because the quality of service depends on the subjective recognition of customers to some extent. ?

Fourth, pay attention to the promotion of nail shops for effective marketing:?

We need to combine strategies from different angles to form a joint force in order to get twice the result with half the effort. Visual publicity is to associate nail service with a tangible object, such as requiring service personnel to have distinctive clothes. Pay attention to the publicity of service providers (such as the skill and reputation of a nail technician). ), pay attention to the promotion of nail salon's own image, and consider cooperating with some local beauty industries, associations and related units for publicity. For example, on March 8th Women's Day, you can choose to hold activities with local women's federations and artists' associations to further enhance your influence in the business world.