Joke Collection Website - News headlines - I am loving sth. Is there a grammatical error in this sentence?

I am loving sth. Is there a grammatical error in this sentence?

I am loving something. This sentence is grammatically correct. However, sensory verbs such as love, like, understand, know

are generally not suitable for the present continuous tense. Just use the present tense. The TV commercial says,

"I''m loving it", which is not in line with English habits.