Real estate promotion activity planning

Real estate promotion activity planning 1

1. Activity background

According to the MCC Shangyuan project plan, on January 14, 20xx (the tenth day of the 20xx year of the lunar calendar) February 21), that is, on the occasion of the New Year, a "New Year Carnival, Big Gifts for House Viewing" event will be held to offer New Year gifts to new and old customers.

2. Purpose of the event

1. To create market heat in the New Year and strengthen market attention;

2. To deepen the understanding of this project for new and old customers through activities Impression, convey project information, etc.;

3. Create a warm atmosphere through on-site activities, gather popularity, and quickly accumulate customers.

3. Activity concept

1. Focus on gathering popularity and create "MCC" quality;

2. Increase the overall "New Year Carnival" atmosphere of the event , fully embodies the significance of the activity of "showing a house and giving a big gift";

3. To highlight the "fun and play" of the "New Year" and create an atmosphere related to "looking at a house and giving a big gift";

4. Let more distinguished guests deepen the good impression of "MCC Shangyuan";

4. Event address

On-site of MCC Shangyuan Marketing Center, Yangshan New District, Xinyang City

5. Activity Time

8:30-17:30, January 14, 20xx

6. Activities Objects

Viewing, Prospective home purchase customers

7. Preparation arrangements for event projects: (Basic preparation from January 9th to 13th)

Planning: Guo Sen 15003760601

January 9 Day: Project planning report for this activity

Reached preliminary cooperation intention and determined plan for this activity

January 10: Formed project team for this activity

Confirmed activity for this project All executive personnel

Activity execution team structure:

General consultant: (Party A) Chief planner: Zhou Yang

Consultant: (Party A) event director : Li Jiawen

Site management: Guo Shusen, Golden Sea, Fan Deliang, Tao Ran, Zhang Hao

Zhou Li, Wang Hua, Zhang Yuanlin

Determine the various materials, equipment, personnel, etc. Preparatory work.

January 11: Formal preparation and implementation of the project

On-site layout plan

January 13: Event site layout (preparation of agenda)

The entire scene is set to welcome the "New Year", highlight "Chinese Red", and take the "Carnival" event as the theme. The outer court provides a place for customers to play and have fun, showing a lively scene; the inner court (first floor) creates an environment mainly for viewing houses for prospective customers, and can show the atmosphere of the event; the second floor creates a rush-buying atmosphere by arranging house selections , provide hot drinks, mainly provide a clean space for important customers to negotiate, and distribute gifts to important customers.

Arrange two paragliders (or powered balloons) to hover over Xinyang City twice from 9:00 to 11:00 and 14:00 to 16:00 on January 13th to create a pre-event atmosphere. .

During the event on the morning of January 14th from 9:00 to 11:00, hovering over Yangshan New District to create an atmosphere at the event

1. Outside layout (in front of the sales center):

2 18-meter long-span arches: spanning both sides of the road (banner slogan: New Year Carnival house viewing and house selection are polite)

20-meter street light poles on the left and right in front of the marketing center Pull up the lantern (the lantern is marked: MCC It is fenced with spray painting (design pattern), and the ground is laid with red carpet.

Small red lanterns are arranged neatly on the top (can be given to customers after the event)

On-site installation: mouse machine, electronic claw machine, electronic shooting machine, dancing machine, cotton Sugar machines, electronic gun shooting, candied haws, clay figures, electronic motorcycles, and porcelain mugs are available for customers to enjoy for free. Arrange one worker for each machine. Game coins will be distributed on-site (5 for each customer present)

The on-site atmosphere is enhanced by cartoon characters: Mickey, God of Wealth, Garfield, Rabbit, Xi Yangyang, Beautiful Sheep, Big Big Wolf, etc., creating an on-site atmosphere and taking photos with guests. , make porcelain digital cups on site and give them to customers for free.

A children's play trampoline is set up on the south side of the outside of the truss for guests and children to play.

2. Infield layout (first floor of the Marketing Center):

The top of the infield is connected with small lanterns or paintings, and large Chinese knots to create a New Year atmosphere.

Glass doors and windows are decorated with patterns such as large and small lanterns and window grilles.

Deploy the on-site decorative tree with "Fortune x".

All scenes will be arranged and the installation facilities will be tested before 18:00.

January 14th: Event site

Preparatory team members arrived at the site at 7:00

Start checking various facilities and equipment at 7:10

At 8:00, all personnel are ready on site to welcome customers.

The activity starts at 8:30 and is carried out according to the plan.

During the event, there will be staff to guide customers on the activities;

Live saxophone performances will be arranged indoors;

The event will end at 17:30. < /p>

Purpose of the event: In order to showcase the corporate style of xx Real Estate Development Co., Ltd., further enhance the brand image of xx real estate, promote real estate sales, and show its "true face of Lushan" that has finally arrived after "people searched for her through Baidu" ", we are honored to plan the "xx real estate opening celebration on x month x day" event.

Overview of the event During the planning process, we will create a grand, warm and festive atmosphere through ingenious layout of the site, careful planning of the opening ceremony, and live concerts, gathering great popularity. Convey the opening information, build a good reputation, and achieve the purpose of selling the house. [Compiled by]

Location:

Organizer: xx Real Estate Development Co., Ltd.

Co-organizer: xx Etiquette Co., Ltd.

Chongqing xx Advertising Planning Co., Ltd.

Participants: relevant leaders, news media, new and old customers, staff

Planning purpose: through the conception of the opening ceremony and live concert The planning and implementation will highlight the warm and festive atmosphere of the opening day of the xx real estate and the ideological architectural concept of the real estate construction, stimulate consumers' desire to buy to the maximum extent, and promote the sales of the real estate.

1. On-site layout

1. Background board:

2. Around the building: hang 20 floating colorful balls

3 , Surrounding the square: There are 100 colorful flags printed with "xx Real Estate" and "xx Real Estate" printed on them (the colorful flags are fluttering in the wind, which is really beautiful, and it is like a magnificent colorful flag surrounding the city, catching people's eyes).

4. At the entrance of the square: Double Dragon Arch (two dragons playing with pearls, creating a more festive atmosphere).

5. At the entrance of the sales hall and around it: We will use balloons to weave a colorful "colorful door".

6. On the square: First, functionally divide the square into ceremony area, parking area, guest reception area, activity area and other functional areas, and use markers to delineate them. Then prepare enough promotional materials, one set for each person before the ceremony begins.

7. Surrounding the model house: In the past, many real estate developers neglected one aspect in the planning of the opening ceremony, which was the careful layout of the opening ceremony site and the model house.

The model house is a powerful promotional tool that arouses the desire of target customers to purchase. On the day of the opening ceremony, we worked hard on the layout and packaging of the model house and its surrounding hills. This is also the ingenuity of our xx Etiquette Company.

2. Ceremony agenda

(1) Before the ceremony begins

1. Background music sounds

2. Lion dance performance< /p>

3. Half an hour before the ceremony started, the military band played "Welcome Song" and "Ode to Joy", interspersed with majestic gongs and drums and heroic performances, showing the urban landscape where people and scenery interact.

4. Before the ceremony begins, the etiquette lady wearing a golden ribbon assists the organizer’s staff to receive the guests and wear corsages for the guests.

5. The staff made final inspections for the ceremony.

(2) The ceremony begins

1. The master of ceremonies will sing and introduce the guests, and the hostess will lead the relevant leaders to the stage.

2. The president’s speech. (After the words were finished, the drums and music started to sound)

3. The leader of the construction committee made a speech. (After speaking, the drums and music sounded)

4. The district leader gave a speech. (After the words are finished, the drums and drums sound)

5. Speeches by leaders of relevant industries. (After the words were finished, the drums and music played together)

6. The ribbon-cutting ceremony began (six etiquette ladies walked up to the podium with trays in hand and stood in a row). The host invited the president, construction committee leaders and other five people to conduct the ceremony. Ribbon cutting. During the ribbon-cutting, colorful sprays of flowers were played, drums and music were played, and confetti were flying all over the sky, bringing the atmosphere to a climax).

(3) After the ceremony (live concert)

1. Urban folk songs (Big Bear Group) - morning

2. College band " "Fringe Band" combination performance - morning

3. Host: cooperate with the performance, ask SP questions and deliver small gifts

4. String quartet performance - afternoon

3. Activity Memo

1. Power configuration.

2. The place where the etiquette lady changes her clothes.

3. Guest resting area.

4. Guest parking spaces.

5. Maintain order on site. Real estate promotion activity planning 3

1. Time: the morning of xx, xx, xx.

2. Location: xxxxxx sales center site.

3. Personnel: staff, customers, etiquette, host, VIPs, etc.

IV. Guests to be invited: Relevant leaders of the municipal government, leaders of the Municipal Construction Committee, Municipal Real Estate Administration Bureau, heads of the Municipal Architecture, Planning and Design Institute, etc.

5. Media to be invited: x TV station, x daily, x news channel, etc.

6. Predetermined goals: to convey the information of xxxxxx’s opening ceremony to the outside world, to show the strength of the company, to expand the social visibility and reputation of xxxxxx, to reflect the perfect prospects of xxxxxx, to promote real estate sales, and at the same time to conduct corporate social public relations , establish a well-intentioned social image of xxxx Real Estate Development Co., Ltd. in x area, and harmonize relationships with local government functional departments, customers and suppliers.

7. Venue layout:

1. Podium area: The podium area, also known as the ribbon-cutting area, is located in the south of the sales center. The middle of the podium is used for speeches by the host and distinguished guests. There is a standing microphone, the table is covered with a red carpet, and the background wall is a spray painting with the theme of "xxxxxx opening ceremony".

2. Sign-in area: The guest sign-in area is located on the north side of the chairman's platform. There is an etiquette lady at the check-in area. Set up check-in signage at the check-in area.

3. Gift distribution area: The table at the sign-in area can also be used as a gift distribution table.

4. VIP rest area: It can be placed at the xxxxxx sales center, with sofas, coffee tables, drinks, fruits, wet towels, and exquisite flower arrangements as embellishments.

8. Key points of opening activities:

1. Indoor and outdoor performance

1) Colorful flags (color strips)

2) On sale They are hung on both sides of the road outside the building's gate and on lampposts along the street to create a warm sales atmosphere.

Bonsai flowers

They are placed in every corner of the sales office hall to increase visual beauty, freshen the air and create a friendly atmosphere.

3) Air arches and balloons

Large air arches, hot air balloons, and road flags are arranged at the construction site and on the main roads in the city to create a warm atmosphere for the project's commencement and opening.

2. Live performance information:

1) Military band: used to play exciting music as background music throughout the opening ceremony.

2) Waist drum team: Arrange a waist drum team of 20 people on site to welcome and see off guests, adding to the festive and joyful atmosphere.

3) Lion dance activities: Lion dance performances are interspersed during the ceremony, which indicates the perfect development prospects of xxxxxx.

3. Coordination with opening promotion activities:

With the theme of "1,000 yuan is equivalent to 10,000 yuan, you can easily make money without buying a house" as the theme of the activity, attract customers to actively buy houses, and form a profit sharing A good public image with customers and strong sales immediately after opening.

The event copy is as follows:

In order to reward the first batch of customers, the developer spent 800,000 yuan to sell 100 VIP cards for house purchase on-site on September 30, and gave away free lottery cards. 100 sheets. The price of each VIP card for house purchase is 1,000 yuan, and the card face values ??are 5,000 yuan, 7,000 yuan, and 10,000 yuan respectively. When purchasing a house, the cardholder can offset the house payment of the same amount as the VIP card. The house purchase VIP card is a bearer card. , freely transferable.

The lottery card prizes are set as house purchase coupons of 5,000 yuan for 10 people, house purchase coupons of 3,000 yuan for 20 people, property management fees of 1,000 yuan for 30 people, all of which can be offset against the house payment, 20 branded rice cookers, and 20 branded electric irons. , the winning rate is 100%, and the lottery cards will be given out for free according to the order of queuing up on site. While supplies last, the above entertainment activities will be notarized by the x city notary office.

Queuing on-site should follow the order of first-come-first-served basis and line up in the direction of the designated starting and ending points on site. Queuing will begin at 6:00 a.m. on September 30.

Our company will start sending "numbered entry and exit cards" at 8:00 am on September 30, 20xx.

After obtaining the "numbered access card", each group of ten people will enter the marketing site in order to register, pay the fee and obtain the card.

When redeeming a house for purchase, the "House Purchase VIP Card" must be presented together with the card purchase receipt to be valid.

Activity regulations: Participants must be over 18 years old, have full potential for civil conduct, and be Chinese citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan, or foreign citizens with valid identity certificates (each person is limited to purchase and take one card) )

The house purchase VIP card is non-refundable and will be offset against the purchase price when purchasing a house; if you do not purchase a house or exceed the purchase time limit, the card will become invalid and will not be redeemed. Can be freely transferred and the transfer price is determined by oneself.

With the house purchase VIP card, the face value of the card can be used to offset the same amount of house payment when purchasing a house. Only one card can be used for each house.

This event is not valid for group purchasing customers.

4. Preparatory work:

1) Plan the participants. Invitations were sent to the leaders attending the meeting on the day of the month.

2) Prepare invitations in advance and confirm whether there is a receipt.

3) Obtain the weather conditions data of the day from the x Meteorological Bureau 5 days in advance.

4) Implement security command and be responsible for order within the jurisdiction.

5) Implement command and order work 6 days in advance.

6) Prepare gifts and gift bags at the event site

7) Handle the approvals required for balloons, event venues, and air arches 8 days in advance.

5. Guest identification: After the guests arrive, the hostess will wear a corsage for the guests. VIPs will be guided by the hostess or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement:

1) There are 10 etiquette ladies by default, 4 at the entrance, 2 at the sign-in area, and 4 etiquette ladies in the venue area are required to wear uniforms.

2) 15 staff;

3) 30 company staff;

9. Ceremony process:

09: 00-09:30 All staff enter the venue. Including the main person in charge of the company and the person in charge of the etiquette company, various staff and performers.

From 09:30 to 09:50 guests entered the venue one after another. VIPs will sign in at the on-site sign-in area and receive gifts at the same time. Customers can visit the sales site for consultation and receive promotional materials.

09:50-10:00 The distinguished guests will be introduced to the venue by the hostess.

　10:00-10:08 The ceremony begins with the host introducing the distinguished guests.

10:08-10:13 The general manager of the company xx gave a welcome speech.

10:13-10:25 Lion dance performance.

10:25-10:35 Speeches by government leaders and speeches by company investor representatives.

　10:35-10:50 The host invites government leaders, company leaders, and relevant leaders of the Construction Committee and Housing Authority to cut the ribbon for the opening of xxxxxx. The auspicious fireworks and salutes are launched at the same time, and the ceremony reaches its climax.

　10:50-11:00 The host announces the end of the ceremony and the guests rush to the luncheon.

Customer signing was signed at 11:00, and the opening sales activities officially started.

10. Media plan:

1. Newspaper advertisements

Publish full-page advertisements on page x of "x Daily" on the 27th, 28th and 30th , inform xxxxxx of the opening information.

2. TV advertising

The TV station records the opening video and makes it into a VCD as the information for the opening event. News was produced by x TV station to report on the entire opening event and further expand publicity.

3. Radio advertisement

Broadcast the opening information of xxxxxx two months before and after the opening.

4. Printed advertising

The brochures and posters have been printed, and a combination of staff distribution and newspaper inclusion has been adopted.

11. Advertising budget

1. The full page of "x Daily" on the 27th, 28th and 30th is xxx yuan

2. The TV station records the opening video and news Report xx yuan

3. Radio advertising xx yuan

4. Opening ceremony venue outdoor advertising management office approved xx yuan

5. Various expenses of the etiquette company xx yuan

(Including stage, sound, lion dance team, waist drum team, military band, etiquette hostess and host remuneration)

6. Balloons (opening site and urban main roads )xx yuan

7. Flower bonsai rental xx yuan

***Total xxx yuan

Guizhou Performing Arts Planning Media Co., Ltd.

Business scope of Guizhou Performing Arts Planning Media Co., Ltd.:

1. Professional theatrical performances: large-scale concerts, artistic evening parties, TV variety show productions

2. Various business performances: company evening parties, Conference performances, New Year social activities

3. Press conferences, fashion shows, product promotion meetings and business promotion shows

4. Various conference services, exhibitions and displays

5. Etiquette celebrations: opening ceremony, anniversary celebration, groundbreaking ceremony and ribbon-cutting ceremony, etc.