The main advantages of outdoor advertising

Advantages of outdoor advertising:

1. High arrival rate

Through strategic media arrangement and distribution, outdoor advertising can create an ideal arrival rate. According to the survey of strength communication, the arrival rate of outdoor media is second only to TV media. In a certain city, by combining the target population, choosing the right publishing place and using the right outdoor media, you can reach people at multiple levels in an ideal range, and your advertisement can match the life rhythm of the audience very well.

2. Strong selectivity to regions and consumers

On the one hand, outdoor advertising can choose advertising forms according to regional characteristics, such as choosing different advertising forms in commercial streets, squares, parks and transportation, and outdoor advertising can also be set according to the psychological characteristics and customs of consumers in a certain region; On the other hand, outdoor advertising can provide repeated publicity for regular consumers who often move in this area, making them impressed.

3. Strong visual impact

The ancient way of setting up giant billboards in public places has been practiced for thousands of years, which shows its effectiveness in transmitting information and expanding its influence. A giant billboard set up in a prime location is a must for any company that wants to build a lasting brand image. It is direct and simple enough to fascinate big advertisers all over the world.

4. Various forms of expression

Especially the development of high-altitude balloon advertisements and light box advertisements, outdoor advertisements have their own characteristics, and these outdoor advertisements also have the function of beautifying the city appearance. These advertisements are integrated with the city appearance, which often makes consumers accept advertisements very naturally.

5. The content is simple. Outdoor advertising can avoid the interference of other content and competitive advertising.

6. Long release period

Many outdoor media are released persistently and around the clock. They stand there 24 hours a day and 7 days a week, which makes it easier for the audience to see and everyone can see it conveniently, so it will last forever with the needs of customers.

7. The cost per thousand people is low

Outdoor media may be the most value-for-money mass media. Although its price varies, its cost per thousand people (that is, the media fee per thousand audiences) is very interesting compared with other media: lighting billboards are 2 dollars, radio stations are 5 dollars, magazines are 9 dollars, and prime-time TV is 12 dollars! But in the end, customers pay more attention to the cost of thousands of people, that is, the cost of each thousand audience.

8, more acceptable

Outdoor advertising can make better use of the blank psychology that consumers often have on public occasions when they are walking and sightseeing. At this time, some beautifully designed advertisements and colorful neon lights can often leave a very deep impression on people, attract high attention and make them accept advertisements more easily.

Extended materials:

Disadvantages of outdoor advertising

1. Small coverage

Because most locations are fixed, the coverage will not be large and the publicity area will be small, so special attention should be paid to the choice of locations when setting up outdoor advertisements. For example, billboards are generally set up in places with high population density and strong mobility. There are many floating population in airports, railway stations and ship docks, which can be used for national advertisements.

2. The effect is difficult to evaluate

Because the target of outdoor advertising is people who are active outdoors, these people are mobile, so its acceptance rate is difficult to estimate. Moreover, people are always exposed to it in activities, so the gaze time is very short, even only a fraction of a second. Sometimes people may be exposed to many outdoor advertisements at the same time, so it is very important to make people's vision stay for a while in order to achieve the advertising effect.

Reference: Baidu Encyclopedia-Outdoor Advertising