Requesting a series of activities for the anniversary celebrations of the real estate group company.

In the blink of an eye, xx Real Estate Development Co., Ltd. has gone through ten glorious years. In the past ten years, xx Company has been adhering to the corporate purpose of "pioneering and enterprising, looking to the future, pursuing excellence, and benefiting the community" and the architectural concept of "people-oriented, integrating heaven and earth" to contribute a beautiful living space to the society. Through unremitting efforts, we have also created business elites for the society represented by General Manager xx, the "Chinese MBA Hero". xx Modern City is the current masterpiece of xx Company. Its completion will bring revolutionary business concepts to xx. Therefore, the launch of the project is not only a major event for xx company, but also a major event for xx business community. The extensive and profound cultural heritage accumulated by xx company for ten years has built today's xx club. Its establishment and launch also marks the beginning of a new journey for the company. By holding this 10th anniversary celebration and club launching ceremony, we can firstly celebrate many happy moments, and secondly, we can leverage our development to create a broader world.

1. Purpose and significance:

The tenth anniversary is a milestone in the development of an enterprise. It is the right time to review history and look forward to the future. And take this opportunity to enhance the company's visibility and vigorously build the company and brand image. It can be said that it is a famous teacher and a rare opportunity; with the help of the event platform, we publicize that General Manager XX won the "Chinese MBA Hero" and shape the company's management's commanding style and leadership charm; promote The emotional exchange between the company and the target members of the club lays the foundation for the club to be established and is of great benefit to the dissemination and promotion of the club; it gathers popularity and customer resources for xx Modern City in order to successfully open up the market; golf is a healthy and fashionable sport. It has always been highly praised by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.

2. Theme and Slogan:

Main Slogan: Gathering Modern Business Heroes on the Internet - The adopted slogan echoes the theme of xx Modern City promotion, highlighting the participants’ aspirations in the modern business world. The distinguished status also indicates that this is a gathering of elites.

Reference slogans: 1. The source of concentration of business heroes

2. Reshape modern business civilization

3. Time: July 25, 200x ( To be finalized);

Location: xx golf course, xx hotel (press conference and sorority venue)

IV. Activities and scale:

The main targets of this event are outstanding senior figures in the xx business community and customers with spending power and purchasing power. In order to give full play to the communication role of the media and word of mouth, invite a certain number of journalists and owners of the original projects developed by xx company (such as xx Bay, xx Garden, xx, etc.).

1. xx business leaders (number)

2. Intended major customers (number)

3. xx Bay owners (number)

4. News media reporters (number)

5. Employees of xx company (number)

6. Agency staff (number)

Total: several people

5. Activity organization and content:

The activity arrangement is roughly divided into three parts, namely a press conference in the morning, a golf competition in the afternoon, and a banquet in the evening. Various forms. Rich content.

1. In order to improve authority and expand influence, it is recommended that the golf tournament in this event be organized by the xx Entrepreneurs Association and xx Company as the organizer.

2. This event is open to xx business leaders, potential major customers, owners, news media friends, developer staff and agency company employees

3. The event uses press releases Three forms of meetings, outdoor golf competitions, and social banquets were carried out:

a. Press conference: Invite the leader of the xx Entrepreneurs Association to make a speech. The developer representative will review the company's ten years of achievements and promote the xx project and the xx club. It is recommended to invite authoritative people with experience in forming well-known clubs in Guangdong or members of a certain club. Celebrity Talk Club.

b. Golf game: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this event. During the fierce competition in the swing competition, the contestants deepened friendship, promoted communication, and enjoyed the charming scenery of Mount XX. All event participants who are interested in golf, especially interested major customers, can sign up to participate in the competition. This golf competition is intended to pave the way for the establishment of the club and project sales.

c. Social banquet: The purpose of the banquet is to shorten the emotional distance in a relaxed atmosphere. At the banquet, business leaders will present awards for the competition and recommend xx projects. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the event is as follows:

Participant registration (xx Hotel) → Press conference (speech by the leader of xx Entrepreneur Association, speech by developer representative, project recommendation, Guangdong guests On the club, xx Hotel) → Noon schedule (xx Hotel) → Golf competition (xx golf course) → Networking banquet (leader summary statement, banquet party, the above activities are interspersed with awards and project recommendations, xx Hotel) → End of the whole day

6. Organizational Channels:

The method of xx Entrepreneurs Association sending a letter to call members to participate is the main organizational method for this event. In addition, other methods will be used in addition.

1. In the name of xx Entrepreneurs Association, distribute the concept building brochure and invitation letters of this project to association members and media reporters through direct mail.

2. The developer invites its business friends and xx customers through letters, phone calls, etc.

7. Publicity methods:

This event mainly chooses the two major publications of "xx", a famous magazine in the xx real estate industry, and "xx Morning Post", the newspaper with the largest circulation and the most influence in xx. Media, combined with TV station programs, folders and on-site promotion for effective promotion.

1. Preliminary publicity for the event:

a. "xx" releases a preview of the event, using soft articles to comprehensively introduce xx company, the company's general manager "Chinese mba hero" xxx, and xx club, Focus on xxx Modern City.

b. In conjunction with the project image promotion, a preview was released on the back page of "xx Morning Post", with pictures and texts introducing General Manager xxx and Modern City xxx.

c. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

a. Press conference: State performance to show the company's strong strength; Guangdong guests mobilize attendees to join the club. , the on-site decoration is festive yet solemn and magnificent, and is combined with the cultural heritage of the company. Business leaders introduced projects and clubs.

b. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung. Focus on the placement, less but more precise, avoid overestimating the guests, and focus on setting off the elegant and serious atmosphere of leisure activities;

c. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

a. "xx" reports on the progress of the event and announces the list of winners.

b. A full-page article on the back page of "xx Morning Post" reported the activities with pictures, announced the list, and introduced xx Modern City.

d. xxx Golf Club will provide a TV program, which will guide the audience to pay attention to xxx Modern City.

8. Material Preparation

Project Content Requirements and Description Completion Time Execution and Tracking Responsible Person’s Notes

1 Press Conference Invitation

The venue is decorated with arches, banners, backgrounds, etc.

2 Golf game shuttle buses

The venue is decorated with arches, double-leaf roll-ups, etc.

Prizes, medals, certificates

Refreshments

3 Social venue layout background, banners, etc.

4 Other material foldouts

Posters

Building Book

Club Information

(The specific operation time and quantity will depend on the situation)

9. Cost Budget

Unit Price of Project Content Quantity and Amount Remarks

1 Press Conference Invitation

National University Hotel Conference Room

Journalist Invitation

Venue Layout

Media advertising release

2 Golf venue rental

Prizes

Shuttle car

Venue layout

3 Association National University Hotel Banquet Hall

Venue Layout

4 Other Materials Folding Pages

Floor Book

Club Information

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Poster

Total:——

(The specific amount is to be determined according to the implementation of the operation)

10. Effect evaluation:

1. Press conferences are a powerful means of news production. They can reflect appeal and authority, and are easy to create momentum and attract attention. Moreover, relying on this platform, you can make friends in the media, which can help enterprises develop and launch projects. Cultivate a good public opinion environment.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities.

3. The atmosphere of the sorority is relaxed and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

The task of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting xxx Modern City. And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success.