What are the advantages of the advertising words of Wenchuang products in the Palace Museum?

600 years ago, there were waves and clouds on the walls of the Forbidden City. During August102, the "periphery" of the Forbidden City flourished.

Although Taobao in the Forbidden City now sells lovely and charming products, in fact, as early as 20 10 to 20 13, their publicity and painting style in Weibo was quite routine.

It was not until 20 14, especially in 20 15, that Taobao in the Forbidden City seemed to begin to understand, and the painting style suddenly took a turn for the better. Various contrasts captured a large number of fans from the moment of darkness. After the people were paid by everyone, Taobao in the Forbidden City became an out-of-control commodity expert and was invincible in the cultural and creative circle. While selling products, it also skillfully spreads culture. ?

So how did the Forbidden City get out of such a characteristic road of cultural creation?

How can traditional culture and modern aesthetics be combined to make consumers pay the bill?

What guidance and reference does the marketing technique of the Forbidden City have for our own brands?

The sword is horizontal and operated in the opposite direction.

Before the establishment of Taobao in the Forbidden City, everyone's impression of museums and cultural relics was far from the horizon. Most people walk into the museum, take a cursory look, and then punch in. Weibo, who started Taobao in the Forbidden City, didn't make much noise. People sell the products around them as lightly as chrysanthemums.

However, after several years of calm, people decided not to do so, and they were given a soul-like transformation. They made their debut at C in an instant, killing a "bloody road". Most of the people who saw it smiled, and they were almost not disgusted with these advertisements. Even other museums were "corrupt". Coupled with all kinds of things that sell cute and rot, everyone enjoys it. Besides, they are smarter themselves.