Host city of the 7th People's Republic of China (PRC) City Games.

The National City Games is an arena for sports, a carnival for citizens and a springboard for the great leap of urban economy. But at the same time, it may cause unbearable "heaviness" to the host city.

The "profit history" of many sports competitions in history makes more cities yearn for it. From 65438 to 0984, the "Los Angeles Model" changed the Olympic Games from a "loss-making business" to a "big cake" contested by the whole world by selling TV broadcasting rights and other commercial means. In 2003, Changsha not only rewrote the history of losing the city games, but also improved the ranking of domestic cities by seven or eight places.

According to the preliminary budget, the conference expenses of Nanchang City Games will reach 65.438+0.8 billion yuan, including related infrastructure construction in the city, which will exceed 50 billion yuan. As a rapidly developing city in China, 50 billion is not a small sum. Jiang bo, director of Nanchang Sports Bureau, told reporters that Nanchang will raise funds through government investment, policy guidance, commercial operation and social financing. Sports venues with perfect functions and equivalent level are the basic conditions for successfully hosting the city games. In recent years, Nanchang has transformed and built local stadiums by integrating the resources of other cities in the province, so that Nanchang now has the most perfect stadium system in the country, which can fully meet the needs of the city games, the National Games and even the Asian Games and the Olympic Games. BOT (Build-Operate-Transfer) model has gradually formed in large-scale sports events at home and abroad. Inviting enterprises from all over the world to participate in venue construction and post-games operation not only reduces government investment, but also allows more enterprises to grow up through the "city sports feast".

Brand operation, venue advertising and ticket revenue are called the three major resources of the city competition. Brand operation is the first step for Nanchang to develop urban traffic resources. The practice of classifying cooperative enterprises into different levels and naming them as "partners", "sponsors" and "suppliers" has made the preparations for the Beijing Olympic Games and the Changsha and Wuhan City Games a great success. Nanchang prepares for the city games with the high standard of hosting the Asian Games and even the Olympic Games, and has invested more than 50 billion yuan in urban planning and upgrading, which has greatly improved the appearance of Nanchang. Large-scale sports meeting is not only a "market whirlwind", but also an excellent springboard to upgrade urban infrastructure.

Since the successful bid for the Olympic Games, the changes of Beijing's urban appearance have attracted worldwide attention. Wuhan took the opportunity of the National Games to complete 32 key projects, and at the same time beautified, lightened and personalized the related roads, squares, sculptures, road signs and railings, making a charming, clean and smooth Wuhan look brand-new. How to speed up the urban construction of Nanchang has also become the aspiration of all circles in Nanchang for the urban sports meeting-the Olympic Games has accelerated the urban construction of Beijing 10 years. Can the city games also speed up the urban construction in Nanchang 10 year?

Nanchang's urban infrastructure construction will not only take the opportunity of the city games, but also be rolled out around the city games. Nanchang has a very perfect stadium system. Jiangxi Olympic Sports Center, with an investment of 700 million yuan, is located in Changdong University Park, a high-tech zone in the east of the city. Provincial Gymnasium and Bayi Gymnasium are in the city; Nanchang International Sports Center is located in Qianhu University School District north of Ganjiang River in the north of the city. The site spans more than 20 kilometers northeast. It can be said that the layout of the venues opens the framework of the city in the form of "stretching". However, the new venues are far away from the main city. How to transform the advanced reception system for the competition after the game? How to use the venues sustainably after the Games? It is inevitable to build a fast, convenient and low-cost transportation system. Focusing on the planning of two university parks and gymnasiums to promote cultural and sports industry clusters, building two cultural and sports centers in Nanchang can not only gather popularity, but also promote the large-scale growth of new industries. In order to welcome the Olympic Games, Beijing has built a number of rail transit systems and implemented the 2 yuan one-vote system, which has brought great convenience to the citizens. Wuhan has completed 32 projects to benefit the people, and built a rapid urban transportation system by using the city sports meeting. The National Games will welcome 40,000 guests to Nanchang. In order to make 40,000 people eat well, live well, play well and leave a good impression, Nanchang's infrastructure and service functions have been comprehensively improved, dozens of five-star hotels have been built, the city's three-dimensional transportation network has been improved, and the construction of several subway lines and urban rapid transportation systems has been accelerated. While upgrading the city's taste, we will spread out regional transformation that is related to residents' food, clothing, housing and transportation and is in urgent need of change. A charming, clean and unobstructed new Nanchang is ready to come. The Athens Olympic Games made the ancient charm of Athens shine again, and the Beijing Olympic Games made the world have a cultural fever for China. Wuhan National Games branded a steel city into people's hearts. Large-scale sports games let the world rediscover the city and make the city's personality widely popular, which is tantamount to the "horn" of city brand communication.

What "brand" will Nanchang show at the 7th People's Republic of China (PRC) City Games? 20 1 1, what kind of Nanchang do we expect tourists from all over the country to remember? Speaking of Nanchang brands, it can be said that there are many! Nanchang has a history of more than 2,200 years and is known as the "Millennium Ancient City". A gunshot 80 years ago made Hero City famous all over the world. In recent years, it has won many honors such as "Landscape Ecological City", "World Vibrant City", "China Famous City Most Worth Introducing to the World", "International Garden City" and "China Best Commercial City".

Nanchang is a famous historical and cultural city in the south of the Yangtze River, the most important economic city in the southeast of China and an international garden city. It is better to concentrate on one thing than to exert strength everywhere. In the interview, experts and scholars in Nanchang generally believe that only the brand of "Hero City" is representative and unique, and it is also most suitable for brands extending to other cities. Heroes, heroic behavior and heroic spirit have existed since ancient times, and also in modern industry; She can be manifested in the architectural style of urban infrastructure and sports venues, and is also most suitable for performing at the opening and closing ceremonies of the city games; She coincides with Nanchang's urban spirit of "open atmosphere and strong integrity" and also coincides with the sports spirit. How to skillfully use the City Games to sing the "Hero City" brand? "Hero City" comes from "the place where the military flag is raised", so we should interpret the military history of the PLA, but at the same time, we should "write enough articles" for the heroes recognized by various industries in ancient and modern China. Zhang Hengli, vice chairman of Nanchang Social Science Federation, thinks that we can create a strong atmosphere of a heroic city from the aspects of the design inside and outside the venue, the creativity of the slogan of the sports meeting, the production of staff costumes, the opening and closing ceremonies, the creation of themed public places, the production of market sculptures, the development of derivative products, the level of service reception, and the improvement of the competitive level of local players, and tell the world that a heroic city should be the first to let the military flag fly high; Outstanding people, Jiangxi civilization Li Zhuo eternal; Honest and open, with beautiful scenery, it is emerging as the most dynamic modern civilized garden city in Central China. 1, Nanchang is the hometown of sports in China. The first Chinese Soviet Games will be held in Ruijin City, Jiangxi Province. Holding it in Nanchang will make the concept and spirit of competitive sports more widely popularized and carried forward.

2. Excellent athletic performance. Up to now, Nanchang athletes have won 27 world championships and surpassed the world record for 33 times. Gymnast Kimmy, badminton player Xiong, swimmer Ouyang Kunpeng, diver Peng Bo and China badminton doubles rookie He Hanbin are all outstanding representatives of Nanchang Sports.

3. Political and social stability. Among the major cities in China, Nanchang is one of the cities with the lowest criminal crime rate, traffic mortality rate and fire incidence rate, and the urban security guarantee has the ability to hold large-scale sports events.

4. splendid culture. Nanchang has a history of more than 2200 years. It has always been the most important political and commercial city in the south. It was once the capital of Nantang, the capital of the Republic of China, and the hero city of the August 1st Uprising. It is a world-famous historical and cultural city with many places of interest and rich cultural heritage.

At present, Nanchang has the most perfect sports facilities system in China, including Jiangxi Olympic Center, Nanchang International Sports Center, Bayi Stadium, Jiangxi provincial Stadium and dozens of universities in Nanchang. These include two new main stadiums with more than 60,000 people, a home stadium of the Super League, the ***36 Stadium, the Athletes' Village and so on. Perfect facilities are very suitable for athletes to compete and rest.

6. First-class social service facilities such as communication, transportation and hotels. Nanchang * * * has 226 star-rated hotels with 62,000 rooms (sets), with a reception capacity of 400,000 people during the National Games, and the annual passenger traffic of Changbei International Airport is 20 million passengers, with routes connecting China and most cities or countries in the world.

7. Strong support from Jiangxi government. The Jiangxi provincial government fully supports Nanchang's urban transportation and will create favorable conditions for Nanchang in all aspects.

8. Strong support from the people. The household survey of Nanchang citizens shows that 98.6% of the citizens support the meeting of seven cities in Nanchang.