Investigation report on irregular use of text. Urgent, urgent, urgent, urgent, urgent, ahhhhhhhhhhhhhhhhh! ! ! ! ! ! ! ! ! ! !

Investigation report with standardized use of language

Investigator: ---

Investigation time: During the winter vacation of 2011

Investigation location (Yunhua Street, Church Lane, Jinlun Road, Shuncheng Street)

1. Data sources:

1. Advertisement

2. Signboard

3. Social notification

2. Text of the report:

(1) Purpose of investigation:

1. Through investigation activities, let students We use standardized words correctly and understand the importance of using standardized words.

2. Through investigation and research, understand the situation of word usage in society and strengthen the ideological awareness of standard word usage.

3. Improve students’ ability to collect, process and apply information.

4. Cultivate students’ sense of social responsibility and mission, and contribute to standardizing social vocabulary.

(2) Investigation process:

I found many typos in some food stalls, canteens, post kiosks and small restaurants.

Among them, there are mainly typos with one stroke missing: the word "Xian" in the Baozi shop is written one extra stroke, the bottom of the word "Si" is written with four dots of water across the bottom, and the small letters on the wall In the advertisement, the prefix of the word "xi" is written as the prefix "人"; there are also similar typos: "ji" is written as "ji"; there are also intentional typos: "Shi" is written as "Shi" Shang; Some of the wrong radicals are written: for example, "绻" and "衤" are mixed together; the simplified characters are not standardized: "stop" is written as "ding"; the homonymous words "Fen Fen Yang Yang" are mixed up and written as "Fen Fen Yang Yang", and "original milk" is written as " "Yuanwei milk", "Contract" is written as "Hetong", and "Exercise" is written as "Exercise". There are also mispronunciations of words, such as pronouncing "竺zhú" as "lán", pronouncing "西 xǐ" as "xiǎn", pronouncing "ye yě" as "zhì", and pronouncing "佺zhú" as "xuè" , pronounce "锟斤拷" as "bó". The biggest reason for errors in these words is carelessness. We also found a number of shops with typos, such as: at the door of a hotel: "copy" rice; at the door of a car repair shop: "charge" for tire repair; at the door of a retail store: "for sale"; at the door of a furniture store: "jia"; The door of the decoration shop: decorated with "huang"; the door of the installation company: decorated with "press"; the door of the car wash shop: decorated with "wax"; the menu of the restaurant: chicken "dan"; the door of the hotel: "he" rice; the sign of the sporting goods store: " Blue ball; fast food restaurant entrance: big row "block"; farmer's market sign: "tomato" eggplant; parking lot sign: "ding" car; crackdown propaganda slogan: severe "li" crackdown; a certain canteen menu sign: fish "garden" "; A certain traffic slogan: Overloading and overloading are "almost" harmful. There are also things that are done despite knowing that one cannot do it, such as: drug advertisements: "cough" cannot be delayed; mountain bike advertisements: "riding" is endless fun; supplement advertisements: "turtles" are safe; glasses advertisements: a "brightness" is astonishing; driving Mosquito device advertisement: there is no "mosquito" in silence; Scotch tape advertisement: There is no substitute for "belt"; Internet cafe advertisement: One "net" is the deepest love; Piano advertisement: "Piano" is a special favorite, "qin" is loved at first sight; Water heater advertisement : "Bath" as you like; Air conditioner advertisement: No "sweat" for life; Clothing store advertisement: "Clothes and hats" are taken from people; A certain laundry advertisement: "Clothes" are not given up; A certain real estate company advertisement: Thousands of "rooms" are prepared ; A certain cake advertisement: "cake" rises step by step; An advertisement for stomach medicine: One "no" leads to "stomach"; An advertisement for an electric iron: "One hundred clothes" and one hundred successes; An advertisement for a fast food restaurant: "Burning" is better; An advertisement for a washing machine: " "Leisure" wife and good mother; hat company advertisement: choose people by "hat".

The problem of random modification, creation and use of idioms.

Randomly modified idioms mostly appear in product advertisements and store plaques, which have almost become the main rhetorical means of merchant advertising, for example, "everything will be smooth"; paint store advertisements: "lustful paint"; refrigerator advertisements: " "Fresh Cooling Front"; the anti-mosquito medicine written as "Mosquito-free"; a restaurant advertisement: "Eat whole food, eat delicious food", "Advance with food"; the name of the barber shop entrance: "I Shape, I Shape", etc., these advertisements Or the store name is a homophonic use of the following idioms and common expressions: "obedient", "lecher", "refrigeration pioneer", "obscure", "perfect", "advancing with the times", "doing one's own thing" .

There are also many phenomena of randomly changing idioms or words, such as: fashion stores: "Cheap pants and beautiful pants are among them"; bank advertisements: "Beyond demand and win step by step", etc. Obviously, This is a wanton modification of the idioms "things are cheap and beautiful", "everything is in it" and "step by step", which seems nondescript.

Traditional Chinese characters problem. Traditional Chinese characters are mainly concentrated in some store and hotel plaques, and a few appear in advertisements. Among the samples obtained, some use traditional Chinese characters entirely; some use a mixture of traditional and simplified characters on the same plaque or inscription; some use traditional Chinese characters entirely, and some use half traditional and half simplified characters in the same character; Some have writing errors and distorted strokes.