Reasons for the decline in sales volume

Question 1: What are the possible reasons for the decline in sales: 1, high price 2, product quality 3, better substitutes 4, outdated products 5, inadequate service, poor after-sales 6, consumers have no money 7, and the number of consumers has decreased. ...

Question 2: The reasons for the decline in market share As mentioned above, the expansion of market share does not necessarily increase the profits of enterprises. Similarly, the decline in market share does not necessarily reduce the profits of enterprises. Faced with the decline of market share, enterprises must carefully analyze and study and come up with targeted solutions. 1. The decrease of market share caused by sales growth of enterprises is lower than that of the industry. The rapid growth of industry means a sharp increase in total market demand, many development opportunities and great market attraction. In this case, the analysis of the decline in market share of enterprises must be combined with the situation of competitors. We should focus on analyzing the changes in the number of competitors and their market share. If there are more and more competitors, the market share of each competitor is getting smaller and smaller. At this time, the decline of the market share of enterprises is acceptable, and enterprises do not need to take special actions; If the number of competitors is increasing, but the market share of some competitors is increasing, at this time, enterprises must focus on the analysis and research of these competitors with increased market share, understand the reasons why their growth is faster than the development of the industry, compare and analyze their own shortcomings and improve them to avoid being widened by competitors; If the number of competitors is decreasing, the market share of most major competitors is increasing. At this point, the reduction of market share means that the products of enterprises lack competitiveness. Enterprises must increase product investment, improve product performance, strengthen the construction of promotion and sales network, and strive to change the bad situation they face; If the number of competitors is decreasing and the market share of a few competitors is increasing, it means that the market is concentrating on a few big competitors, while small and medium-sized competitors are struggling. Enterprises are faced with an important choice: either maintain the status quo or change the status quo. Maintaining the status quo means that enterprises will not reverse the downward trend of market share. When enterprises think that they can't compete with big enterprises at all and are ready to fade out of the market, they will choose this way. Changing the status quo means that enterprises increase investment and reverse the decline in market share. This choice should be made when enterprises are confident and supported by corresponding resources. 2. The decline of enterprise sales is faster than that of industry sales, which leads to the decline of market share and quantity. The decrease in industry sales means that the total market demand drops, the industry is depressed, and the market has no development value. The rapid decline of enterprise sales shows that the market crisis has a particularly significant and serious impact on this enterprise, indicating that its products are not competitive in the market. In view of this situation, enterprises have the following choices: (1) maintain the status quo strategy, try to maintain market share or slow down the decline of market share. Enterprises can * * * demand, at the appropriate time to increase sales promotion or reduce prices. This kind of countermeasure can be chosen when the enterprise finds that the income of the product is still good after analysis and research. (2) Use trend strategy. Enterprises will not make more efforts to reduce market share, but will still continue to implement the original marketing plan. When the enterprise thinks that the market income of the product is not very good after analysis and research, and the cost of changing market share may be greater than the income it brings, it should choose this strategy. (3) Accelerating the Harvest Strategy Enterprises cut the original marketing plan to reduce costs and increase the short-term benefits of products. This strategy can be chosen when the enterprise thinks that the product will decline rapidly and has done a good job of asset transfer. (4) Give up strategic enterprises to clean up and sell products with rapidly declining market share, and finally give up business. When the enterprise has better business development, it can consider giving up products and developing new business with the assets obtained from the sale.

Question 3: What is the reason for the decline in sales? There are many factors that cause the decline in sales, mainly including market safety, product quality and other factors.

Question 4: The reason for the decline in gross sales margin = 1- operating cost/operating income. Gross profit margin is affected by two factors: operating cost and operating income. If the income decreases, the gross profit margin increases, which means that the value of operating cost/operating income decreases, which means that the cost rate decreases more than the income.

Question 5: What is the reason for the decline in sales revenue of enterprises? 1: Market problem: Downstream users are depressed, resulting in reduced sales, overcapacity in the same industry and fierce market competition regardless of cost. 2. Difficulties in recruiting workers: Due to the long-term lack of skilled workers, enterprises have cut production. 3. Capital: Due to insufficient liquidity caused by bank loans, raw materials cannot be replenished in time, which leads to shutdown. 4. Technological innovation: because we didn't keep up with technological innovation in time, we were preempted by the new products of our peers. If it is an export enterprise, it is said that foreign orders have decreased. There are also power shortages and declining sales efficiency. The above reasons are for reference only and should be based on the actual situation of the enterprise so as to be recognized by the tax authorities.

Question 6: Reasons for the decline in sales performance in the first half of the year. The sharp decline in the company's net profit in the first half of the year was mainly due to the decline in sales revenue, which was mainly reflected in the following two aspects:

1, policy reform factors and intensified market competition.

Since 20 16, with the deepening of the reform policy of medical insurance fee control, the change of drug circulation mode, the new round of drug bidding and purchasing, the low proportion of drugs in public hospitals, and the increasing market competition, especially the traditional OTC channel for cold drugs, the company's proprietary Chinese medicine business has declined greatly, which has had a certain impact on the operating performance of this reporting period.

2. Changes in business model, team structure and market choice of Chinese patent medicine industry.

(1) Company's proprietary Chinese medicine products such as antiviral oral liquid, Banlangen granules, orange series, etc. Originally based on the dealer model, a small amount of proprietary Chinese medicine products were directly distributed to retail terminals such as pharmacies. In recent years, with the rapid development and scale increase of the company, the disadvantages of the original dealer model have gradually emerged, leading to the backlog of channel inventory, the increase of sales expenses, the stagnation of market share and the inertia of sales staff. In view of the disadvantages of the original dealer model, the company changed from the previous dealer model to self-operated sales to directly manage end customers this year, that is, the company's products were directly sold to retail terminals such as pharmacies and clinics. This change in sales model will adversely affect the company's performance in the short term; But in the long run, this change in sales model will enhance the company's control over the terminal. At present, the most intuitive performance is to digest the company's early inventory, shorten the intermediate links and improve the inventory turnover rate. At the same time, it also conforms to the reform trend of the "two-vote system" and other policies in the pharmaceutical industry.

(2) In 2065438+06, the company also changed the sales team structure. It turns out that OTC and prescription drugs are a sales system. At present, the company is divided into OTC and prescription drugs for refined management. This structural change will take a certain period for the running-in and management of sales personnel, products and resources, and will have a certain impact on the company's sales performance in the short term.

(3) The original bid-winning prices of some products of the company in some cities are low, which has a great adverse impact on the company's national layout and price maintenance. For the long-term healthy development of the company's products and the construction of the national overall price system, the company voluntarily gave up the low-price bidding in some areas this year. This will have a certain impact on the company's sales performance in the short term, but it will be beneficial to the healthy and sustainable development of the company in the long run.

Question 7: Reasons for the decline in sales: Can you give it to me at five or six o'clock? I am anxious to take the exam. Thank you. A: It can be considered from both internal and external aspects. The internal reasons include: improved product performance, higher cost performance and increased sales; Or product quality problems, or safety accidents, resulting in reduced sales. External factors, such as the influx of competitors into the market, lead to a decline in sales, or serious quality problems of competitors' products, lead to an increase in sales. There are also many factors that can affect sales, including advertising, publicity, product upgrading of oneself or competitors, capital chain breakage, logistics cost increase and so on. Follow-up: I can't see the full text because your id is illegal. Answer: No way, my ID is normal. Follow-up: Good answer: It can be considered from both internal and external aspects. The internal reasons include: improved product performance, higher cost performance and increased sales; Or product quality problems, or safety accidents, resulting in reduced sales. External factors, such as the influx of competitors into the market, lead to a decline in sales, or serious quality problems of competitors' products, lead to an increase in sales. Can you see it?

Question 8: What is the reason for the decline in corporate net profit? Specific analysis of specific problems.

Net profit = operating income-operating cost+non-operating income-non-operating expenses+/-investment profit and loss+/-fair value change profit and loss-business tax and surcharges-financial expenses-management expenses-sales expenses-income tax expenses.

Any of these changes will cause changes in profits.

The reasons for the decline may be the decrease of sales volume, the decrease of sales price, the increase of production cost, the increase of raw material cost, the loss of foreign investment, the depreciation of investment real estate, the cancellation of preferential tax policies, the increase of borrowing costs, the investment in exploring markets, and the increase of employees' wages.

Question 9: What are the reasons for the increase in sales and the decrease in accounts receivable? Most of the sales in the current period may not be considered as sales income until delivery, or more money may be recovered in the previous period.