How to find customers for selling used cars

Methods to find customers for selling used cars: traditional customer acquisition channels and Internet access channels.

1. Traditional customer acquisition channels

Although all walks of life have begun to rely on the Internet to acquire customers, traditional customer acquisition methods have never been outdated, and the same is true for the used car business. For example, handing out flyers, putting up placards, advertising in docking stores, etc. This is still an effective means of acquiring customers. Although the scale may not be as large as the Internet, the advantage is that the investment cost is low, the leads are more accurate and effective, and at the same time, it is mainly local, and the conversion rate will be higher.

2. Internet access channels

After the popularization of mobile Internet, self-media and short video platforms occupy a large amount of people’s fragmented time. Many used car dealers also use it as a tool to break the market, gaining more exposure through many new media platforms, thereby achieving business growth. However, judging from the actual situation, many used car practitioners do not have the ability to operate new media and need further learning.

Skills for communicating with customers when selling second-hand cars

1. Normal communication

At this time, both parties are still in a relatively unfamiliar stage, and consumers will definitely bring Be vigilant about communicating with you. Therefore, at this time, you should communicate with the other party with the mentality of making friends, first establish initial trust, and then slowly understand the real needs of consumers during the communication process, including intended models, purpose of purchasing the car, budget, etc. This will lay the foundation for the subsequent sales process.

2. Start introducing vehicles

After understanding the needs of consumers, we, as sales staff, should have several intention models in mind to narrow the scope of consumers’ purchases and provide Save yourself a lot of time and energy. When introducing vehicles, we should explore the issues that consumers are most concerned about based on performance, and on this basis, amplify the advantages of our vehicles to stimulate consumers' desire to buy cars.