Cultivation of "New Agriculture, Rural Areas and Rural Areas" adds "digital" degree to rural revitalization

Cultivation of "new agriculture, rural areas and farmers" will add "digital" degree to rural revitalization

The work report of the Chongqing Municipal Government pointed out that the regional development gap between urban and rural areas in Chongqing is still large, and the governance of megacities faces challenges. Less challenging. In this regard, CPPCC member, Tencent Vice President and Southwest District General Manager believes that promoting digital rural construction is a powerful starting point to narrow the development gap between urban and rural areas. ?

Chongqing’s agricultural and rural digitalization level is 43.3%, ranking first in the west and at the forefront of the country, and has become a highland for the development of digital agriculture and rural areas. During the survey, the general manager found that although Chongqing’s digital rural construction has achieved certain results, there are still shortcomings in the digital skills literacy of cadres and the masses, the construction of digital platforms for rural governance services, and the development of new digital formats for rural e-commerce.

To make up for these shortcomings, the general manager suggested that we should focus on cultivating the "new agriculture, rural areas and farmers": turning mobile phone app mini-programs into "new farm tools" and turning rural e-commerce live broadcasts into "new farm work" ” to cultivate “new farmers” with digital skills and literacy.

Improve the digital literacy of cadres and the masses and cultivate “new farmers”.

Cooperate with multiple entities such as government departments, social forces and corporate teams to further strengthen the skills of rural cadres and masses in government affairs platforms, mobile applications, live e-commerce, etc. through online videos, centralized lectures, scene training, etc. Digital application skills and awareness of safety regulations.

Promote the construction of rural digital platforms and make good use of "new farm tools".

Adhering to "government guidance, market leadership, industry linkage, and farmer-driven", through digital technology services, we help small rural farmers connect with the external market and drive farmers to find jobs and become rich through industrial revitalization. We will provide good public platform services, upgrade cold chain and other logistics infrastructure, create geographical indications of regional agricultural products, and promote cross-border entry of local products into overseas markets.

Cultivate rural e-commerce business entities and do "new farm work" well.

Find and cultivate e-commerce experts among groups such as returning youth, rural talents and left-behind women, and drive surrounding villagers to use rural e-commerce through various support methods such as centralized training, live training and logistics support. Business drives employment and wealth. Extend the rural e-commerce industry chain, and use digital tools such as live e-commerce, short videos, game e-sports and self-media to open up the "three rooms" of agricultural products, including fields, production rooms and live broadcast rooms, to create specialties, cultural tourism with local characteristics and folk business card signs.