What is the difference between car 4S stores and 5S stores?

The difference between automobile 4S stores and 5S stores is as follows:

4S is a sales store that integrates automobile sales, maintenance, accessories and information services. The 4S store is a car franchise model with "four-in-one" as the core, including vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), and information feedback (Survey). ?

4S stores are an imported product that was gradually introduced from Europe to China after 1998. Because it has established close production and sales relationships with various manufacturers, has the advantages of beautiful shopping environment and strong brand awareness, it was once imitated by many domestic manufacturers. ?

4S store is a car franchise model with "four-in-one" as the core, including vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), information feedback, etc. (Survey). The 4S store model has developed extremely rapidly in China in recent years. The 4S store in the automobile industry is a business model launched by automobile manufacturers to meet customer service needs. The core meaning of 4S store is "lifetime automobile service solution".

5S includes: vehicle sales (sales), spare parts sales and promotion (spareparts), system information feedback (System of information feed-back), repair and maintenance (service), and second-hand car transactions (second- hand). Because the English letters of these five words all start with S, they are called 5S stores. The 5S service concept store combines the above five main contents to enable car consumers to solve all problems surrounding the car in the same place. When customers need it, the concept store will promptly provide customers with services based on the same concept. The highest quality satisfactory service, this is the basic concept of 5S store.

Creditability

4S stores have a series of customer complaints, opinions, and claim management systems to leave a good impression on car owners. However, ordinary modification shops have problems such as personnel quality and management. , often there is no one responsible for problems, and they blame each other and blame each other, leaving a very bad image for the car owners. In the past, 4S stores did not deal in automotive supplies, so car owners had no choice but to go to retail modification shops. 4S stores operate in this area, so they will definitely not look far away. 4S stores will be their first choice.

Professionality

Since most 4S stores only target a series of models from one manufacturer, they have a series of training and technical support from the manufacturer, and are very knowledgeable about the performance, technical parameters, use and maintenance of the car. He is very professional and is "specialized and precise". Auto supplies dealers are exposed to many car models and are not very proficient in each car model. They can only be "miscellaneous and knowledgeable". In some technical aspects, they often only know one but not the other. Therefore, 4S stores have great advantages when modifying some products that require technical support and after-sales service.

After-sales service

With the increase in competition, 4S store merchants are paying more and more attention to the establishment of service brands. In addition, the backing of 4S stores is automobile manufacturers, so they can get good after-sales service. Assure. In particular, when modifying automotive electronic products and automotive audio and video products, the original circuit of the car must be changed, which will cause trouble for future after-sales service. Some car manufacturers even have strict regulations: modifications to car electronics are not allowed. If modifications are made, the manufacturer will not provide warranty. If the car modified in the 4S store can promise the car owner a warranty and eliminate the car owner's worries, it will be one of the important means to attract car owners to modify. Modifying some high-tech products in the 4S store is the first choice for car owners, and it can also avoid conflicts with the car owner. Retail tuning shops compete directly on price.