Information about food culture

) "New dishes retain old customers, and old dishes attract new customers." This sentence is the catering philosophy that the company's chairman Liu Guoliang has realized over the past 20 years. What it means is that any restaurant can only be prosperous if old customers come back, and the best way to retain old customers is to constantly introduce new ones; the old dishes are about signature dishes, "If you don't visit the Great Wall, you are not a hero, and it is a pity not to eat roast duck." !” That is, it is about Beijing Quanjude’s 142-year-old signature dish, roast duck, which has attracted new customers from all over the world to try it.

The Little Blue Whale people insist on treating catering as a business. In order to give regular customers more choices, they implemented a sub-brand strategy in the city's directly-operated stores in 2006, with one store and one style, namely Acrobatics. The hall store is specializing in mountain food, the Qiaokou store is specializing in business gourmet food, and the Hanyang store is specializing in Zhiyin. Starting from this year, Little Blue Whale will be the first in the country to launch new seasonal recipes, changing the past practice of one store and one recipe for one year. From mid-March to April 30, it will carry out the "My taste is my decision" ——Enter the store and get prizes to judge new dishes" activity, allowing customers to choose signature dishes from a large number of innovative dishes. First, there is a discount for participating in the review: Participants who fill in three innovative dishes that they think are delicious can enjoy a 50% discount on any dish in the spring menu; second, there are voting prizes: all participants have the opportunity to win MP4, Business mobile phones and high-end digital cameras; third, there are benefits for selection: participants who select the top three innovative dishes in this selection will also have the opportunity to be hired as gourmets by Little Blue Whale, and can dine as customers in the store at any time within a year Enjoy a free dish worth less than 100 yuan. The event received widespread attention from customers, and customer participation and interest were extremely high. At the same time, the concept that Little Blue Whale’s dish innovation is the fastest in Jiangcheng’s innovative dishes has penetrated into the hearts of customers. It is reported that the event will last for one year, and selections will be made at the end of each season.

After contacting the Olympic Organizing Committee, the China Culinary Association has actively participated in the preparations for the Olympic Games and assisted the Olympic Organizing Committee in its work. For example, the national collection of Olympic recipes has been put on the agenda. For large-scale events such as the Olympic Games, reception service is an important part. The China Cuisine Association will form an expert group to provide guidance on Olympic recipes, catering services, professional training and other work. The first thing about Olympic catering is service, how can 300,000 people eat well and feel comfortable. The second is the promotion of Chinese food culture. A variety of Chinese food culture performances are planned to be set up at the catering service sites of Olympic venues. At present, the China Chef Festival has begun collecting culinary skills across the country. The best of them can be performed at the Olympic catering site to promote Chinese food culture to the world. Third, the Olympic Games will be of great benefit to improving the overall level of Beijing's catering industry and can use external forces to promote the improvement of the entire industry. Fourth, it is conducive to the popularization of Western food and the formation of a diversified pattern in Beijing's catering market. Localized Western food combines the characteristics of Chinese raw materials, which makes it more acceptable to Chinese people. It also enables Chinese food to learn from Western food. Western food, including taste, nutrition, presentation and other unique features, can be used for reference in Chinese food. For example, Peking duck can be integrated into Western food style. The most important thing is that the two Chinese restaurants can learn from each other in terms of competition and can make further improvements.

Netizens once said: Never go to Quanjude, you will regret it for the rest of your life! Last time I invited some friends from out of town to go there, the service attitude was not that good, but the roast duck that was served was actually cold, which pissed me off! I swear not to go! If you want to eat at a time-honored restaurant, it is recommended to go to Biianfang Roast Duck Restaurant in Chongwenmen Hademen Hotel. The braised roast duck is also delicious! In addition, there is a Little Wangfu in an alley diagonally opposite the Kerry Center. Their roast duck is also very delicious!

But most people also said: Quanjude is indeed a time-honored brand. The service attitude is very good, and the quality of the dishes is guaranteed, which is very good! Guys, I highly recommend it! And the children can also get a beautiful gift!

In summary, we know that the service quality is not very stable, so we should improve and eliminate bad services. But the quality of most services is still adequate.

In late April, the 2006 China Quanjude Group Chain Operations Annual Meeting was held in Beijing. This was the first meeting for the group to implement its three-year development plan and chain operations.

When summarizing last year’s work, Wu Lihua, deputy manager of chain companies, said that in 2005, the operating performance of chain companies across the country reached a new high, with total annual revenue reaching 399 million yuan, an increase of 30% over the previous year; chain development achieved new results Progress has been made. Ten franchise and managed chain enterprises were newly developed throughout the year, and eight were officially opened by the end of the year; the Quanjude chain operation brand won the "China Franchise Award".

As a Chinese time-honored enterprise founded in 1864, Quanjude has not been conservative in the new situation in recent years. Instead, it has actively relied on the advanced business operation model of chain operation to continuously innovate and develop, and strive to build my country's catering industry. The flagship brand of the industry has achieved remarkable results.

“Complete and complete, gathered but not separated, benevolence and virtue supreme”

According to Jiang Junxian, Chairman of Quanjude (Group) Co., Ltd., Premier Zhou Enlai once brilliantly described “Quanjude” as Interpreted as "complete but not missing, gathered but not separated, benevolence and virtue first", this has become the business philosophy that Quanjude has always pursued and upheld. Of course, in different historical periods, the way business philosophy is embodied will have different connotations.

Jiang Junxian believes that innovation is the life of an enterprise. In the new development environment, Quanjude advocates the entrepreneurial spirit of "hard work, pioneering innovation, and striving for first-class excellence", and combined with Quanjude's actual situation, we will solidly develop systems, mechanisms, management, marketing, technology, culture, and spirit within the group. "Seven major innovations" activities in civilization construction. At the same time, through reform, we will continue to create good institutional conditions for innovation. Although today's Quanjude is a century-old enterprise, its development and management are completely modern. Roast duck was not invented by Quanjude, but the open hanging oven roast duck is Quanjude's innovation. "Materializing" roast duck technology and exploring the road of chain operation is another bold attempt by Quanjude in my country's traditional catering industry.

Chain operation has achieved Quanjude’s scale competitive advantage

At present, my country’s catering industry has entered a market era of brand strategy, and is moving from individual operations and local operations to branding and large-scale operations. . Quanjude's long-established development strategy of achieving scale through chain operations has adapted to the development needs of the times and maintained its leading position in the fierce market competition.

In May 1993, Jiang Junxian was appointed to establish the Quanjude Roast Duck Group Company in Beijing, China. Through on-site inspections of chain operating companies in developed countries such as the United States and Japan, he decided to take the lead in launching the Quanjude franchise management system in the national catering industry. , creatively put forward the chain operation development idea of ??"separation of management rights and ownership" and "two-line operation" of tangible assets and intangible assets. After 13 years of operation, Quanjude Group's chain operation business has achieved rapid development. It currently has more than 50 member companies, with an annual turnover of more than 900 million yuan, selling more than 3 million roast ducks, receiving more than 5 million guests, and a brand value of 106 ．3.4 billion yuan; it has formed a complete set of management systems such as the "Chain Operation Management Manual" and CIS system with its own characteristics, and has become one of the large-scale catering groups operating across regions, industries, ownerships, and multinationals.

Technology "materializes" to solve the chain expansion problem of time-honored catering companies

Regarding Quanjude's achievements in chain operations, Guo Geping, president of the China Chain Store and Franchise Association, believes: "It is not easy." Western-style fast food such as KFC and McDonald's have achieved rapid expansion through chain operations. The key is that their products, brands and business models can be quickly copied and generally will not lose their advantages due to the loss of technology.

Among all kinds of Chinese food, shabu-shabu basically has this advantage, which is also an important reason why some hot pot chain stores can expand rapidly. However, for some Chinese time-honored catering companies, they have very high requirements for secret ingredients, heat, etc. The loss of "know-how" or talent can easily lead to the loss of the advantages of time-honored companies. Therefore, Quanjude's chain operation is very valuable.

Jiang Junxian said that Quanjude has gone through detours in the process of expanding through chain operations. Because the company's internal controls are not strict, some franchise stores do not strictly abide by unified distribution, and there have been cases of stores opening and closing. incident, but this did not affect the company's determination to continue on the road of chain operation. Instead, Quanjude took this as an opportunity and made up its mind to overcome the difficulties in the chain expansion process through the "materialization" of technology and further strengthening internal control.

The so-called "materialization" of technology is to use Quanjude's unique roast duck oven to control the process and heat of the roast duck on the basis of uniform distribution of stuffed duck, so as to achieve a unified taste of Quanjude roast duck in different stores. The "materialization" of technology has given Quanjude, which has roast duck as its signature dish, the objective conditions for chain operation. At the same time, Quanjude has also tried to quantify and calibrate special dishes such as seasoning "compounding" to standardize the nutritional value, ingredients, color, flavor, shape and production process of its special dishes.

In conjunction with measures such as the "materialization" of technology and the "compounding" of seasonings, Quanjude has also established a distribution center and introduced food processing production lines to achieve centralized production and unified distribution of raw materials and auxiliary materials for its products, and Continuously strengthen the internal control of each operating store and strengthen the unified training and management of talents.

Jiang Junxian said that after years of continuous exploration and trial, Quanjude has accumulated rich experience in chain operations. In the next step, Quanjude will accelerate the pace of chain expansion. In the next few years, Quanjude will expand its stores across the country. We will strive to reach 100 stores, and to ensure high quality, all new stores will be directly operated.