Advertising poster production process-the steps of poster design and production

The design process of advertising posters mainly includes the following steps: 1. Pre-preparation: collect and sort out the company profile, corporate culture, institutional setup, corporate positioning, corporate philosophy, corporate characteristics, industry positioning and other related materials, and extract the core elements that best reflect the company's strength; 2. Conforming to the company's philosophy: According to the company's industry attributes, brand concept, corporate culture and product characteristics, these elements are organically combined and applied to logo design. 3. Standard color refers to the color used by the company in the process of brand design, graphics and product packaging design. It reflects the profound management concept of the enterprise.

What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.

After selecting the material according to the determined title, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. According to the theme, if the theme is "

Christmas Eve

",the background color can be blue, can be related to the night background. Making the background tangent to the theme is the key to making beautiful posters.

According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is often used to make posters, which is relatively easy and does not need to change the shape of the font itself. It is suitable for making posters in terms of aesthetics and rigor. After designing the font, please read it carefully to avoid unnecessary mistakes and language diseases.

After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to fit the whole layout and the size of the text on the layout, so as to keep the coordination between them.

After the background, text and pictures are made, a poster is basically completed. However, in order to make the poster more beautiful, we should adjust it according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put it in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.

I want to learn the steps of poster design and production, highlight the theme, and then show it in the form of posters.

Steps of poster design and production:

The first step is to draw a sketch.

Prepare some reduced drawing paper with the same proportion as the poster frame, which is generally only 1/8~ 1/4. This scaled-down small picture is called a sketch, because its area is small, and poster designers or special layout designers have the conditions to try a variety of layout schemes, sometimes as many as 20 or 30.

The second step is to solicit opinions.

Try to use these sketches to solicit opinions from others and choose a few better ones for further reference. Sketch mainly shows the overall composition effect, but it doesn't have to show the details of each constituent element. Choose one of several design sketches as the final scheme, and then make a design manuscript.

The third step is to determine the manuscript and make it formally.

Posters are mostly made by lithography and used for posting in public places and shops. Skillful use of DTP technology can create exquisite poster advertisements. Of course, there are also some temporary posters, only hand-painted without printing. These posters are popular.