Planning of community publicity activities

Planning of community publicity activities: 7 articles

In order to ensure a high starting point, high quality and high level of work, it is often necessary to plan in advance. Do you know how to make a plan for community publicity activities? Next, I will bring you the planning of community publicity activities. I hope you will like it.

Planning of Community Publicity Activities (1) I. Purpose of the activities

1. In order to welcome the coming of the Mid-Autumn Festival in 20__, enrich the spare time of the community owners, and let everyone fully relax and enjoy the happiness of the festival after intense work.

2. Unswervingly strengthen the construction of spiritual civilization and form a healthy and harmonious community fashion.

3. Establish modern new interpersonal relationships through education, cultivate residents' awareness of self-discipline, give play to group effectiveness, and create a cordial and harmonious space.

4. Carry out community cultural activities step by step, and give full play to the guiding function, restraining function, cohesive function, encouraging function and radiating function of community culture. It is conducive to promoting the better management and service of the property company, shaping the brand image of the community and deepening the communication between the property company and the owners.

Second, the specific activities are as follows

(1) Throwing darts

1, within 1 minute, stand on the 3-meter line and throw darts at the center of the dart target. The higher the number of rings, the better;

2. If the player misses the target when throwing Zheng darts or fails to throw Zheng according to the specified distance and time, the result is invalid;

3. Score: The winner who gets more than 35 rings within the specified distance and time will get a gift.

(2) Solve riddles on lanterns

Tear off the guessed riddle, check the answer to the riddle at the prize-winning office according to the riddle number, and receive the corresponding gift after the answer is correct.

(3) darts shoot balloons

1. This activity is divided into three groups: men's group, women's group and children's group.

2. The distance between men and women is 3 meters, 2.5 meters and 2 meters respectively.

Everyone can throw darts five times. After the darts player breaks the balloon, he will answer a brain teaser according to the contents of the note in the balloon, and the correct answer will be given a gift (the gift is to be determined).

(4) ferrule

1. Items are placed on the designated ground.

2. Throw a circle 2 meters away from the nearest object (1 meter away for children). Each person is limited to three shots.

(5) Clay figurine

/kloc-clay figurines who can squeeze out in 0/0 minutes will get a gift.

Third, the activity judgment

The results of the above activities must be signed by the referee of this activity, otherwise it will be invalid. Each family can send up to two representatives to participate in two different activities, with the "Mid-Autumn Achievement Card" issued by the management office, and receive prizes at the property customer service desk according to the results.

Four. Activity funds and cooperative units

1. Property management companies provide (free) venues, and cooperative units need to provide tents, activities and small gifts.

2. Now look for interested partners, that is, sponsors (such as whether the merchants in this community are willing to cooperate). It is recommended to arrange a special person to follow up.

3. When looking for and selecting cooperative units, we need to pay attention to each other's cooperation intentions, cooperation projects and other sectors (it is recommended to make written communication documents to explain the cooperation methods and requirements).

4. The activity plan provided by the partner must be approved by the property management company and carried out on the premise of personal safety.

Planning of Community Publicity Activities (Ⅱ) I. Preface

Going to various communities for free clinics is an indispensable activity of our Tuina Chinese Medicine Association, and it is also a traditional activity of our association. It has all kinds of unusual benefits. While making voluntary contributions, we have also coordinated our relationship, increased our potential and consolidated the knowledge we have learned. Gannan Medical College Massage Chinese Medicine Association is a warm family. We help each other and make progress together, looking forward to the long-term transmission of warmth. In the warm spring sunshine, flowers are in full bloom, and everything is revived and full of vitality. We should also improve ourselves and contribute to others with flowing youth in this beautiful spring day!

Second, the theme of the event

1, serving community residents

The pace of life in modern cities is getting faster and faster, which leads to sub-health status becoming more and more common, and the incidence of hypertension, cervical spondylosis and scapulohumeral periarthritis is also high among urban residents. The free clinic mainly measures blood pressure for the citizens in view of these problems, and cooperates with massage to treat cervical spondylosis and scapulohumeral periarthritis, relieve pain and relax body and mind.

2. Strengthen the publicity of TCM massage knowledge.

Chinese medicine is a traditional culture in China, and massage, a branch of Chinese medicine, still has a very good effect on diseases that are difficult to treat in modern medicine. Popularize massage knowledge and arouse the public's attention to massage therapy.

3. Strengthen students' practice and the potential of managers.

During the activity, we will promote the communication between the public and college students, bring you an opportunity of social practice, increase the experience of directors and members, and increase their confidence in themselves.

Three. Organizer:

china medical association

Fourth, the person in charge of the incident

__

Verb (abbreviation for verb) Activity theme:

Youth flows and warmth passes.

6. Time and place:

Yaofuli Community X Month X Day (Sunday)

Seven. Activity flow:

1. Before the activity, the organization department should contact the community and improve related matters.

2, the propaganda department completes the posters, publicity and notice.

3. The person in charge led the team to the community clinic.

4. After the activity, all departments should summarize the activity.

Eight. Budget:

Banner: 40 yuan, Chinese food: 200 yuan, mineral water: 30 yuan, total: 270 yuan.

Planning of Community Publicity Activities (III) I. Background of the Activities

In order to vigorously carry forward the excellent traditional culture of the Chinese nation and sing the theme of "Our Festival", combined with the requirements of the activities of the higher-level civilization office, it is planned to use the unique folk characteristics of the Dragon Boat Festival during the Dragon Boat Festival to widely carry out "Our Festival? Dragon Boat Festival "theme activities.

Second, the activity time

20__

Third, the venue.

_ _ Residents' Home

Fourth, the activity organization unit

_ _ community

Verb (abbreviation for verb) participant

Community workers, party member cadres, community volunteers.

Activity of intransitive verbs

(a) to carry out Chinese classic reading activities.

We should carefully organize the reading activities of Chinese classics, read the folk poems of Dragon Boat Festival, Qu Yuan's poems and classic patriotic poems of past dynasties, and put patriotism education into the theme activities of "Our Dragon Boat Festival", so as to guide everyone to receive patriotism education, feel the charm of traditional culture, carry forward Chinese traditional virtues and enhance patriotic feelings.

(two) to organize the "three care" volunteer service activities.

During the Dragon Boat Festival, community workers actively organized all kinds of volunteers to enter the community, and distributed gifts such as solatium and Zongzi to moral models, left-behind children, lonely old people, poor households and empty nesters to accompany them through the Dragon Boat Festival. Carry out activities such as eating "Love Zongzi" and "Lian Xin Zongzi" to celebrate the Dragon Boat Festival in a happy and peaceful atmosphere.

(C) to carry out "our festival Dragon Boat Festival" folk experience activities.

Actively carry out various folk cultural activities such as making zongzi and kicking shuttlecock, integrate the content of health care knowledge into the activities, and analyze the traditional customs of the Dragon Boat Festival from a scientific point of view, such as hanging white mugwort leaves, wearing sachets, wearing purses and tying colored threads, so as to popularize daily health care knowledge.

At the same time, it is necessary to combine the work of "cleaning Yingkou" in our district, carry out in-depth sanitary rectification activities, vigorously rectify the environmental sanitation of hospitals and offices, remove sanitary dead ends, enhance people's awareness of ecological civilization, and create a clean and beautiful environment.

Planning of Community Publicity Activities (Chapter 4) 1. Set up an activity preparatory group:

Before June 25th, 1, 1 1, the property management department will take the lead in setting up an activity preparation team to determine the person in charge and team members.

2.65438+2 months ago, 1, the preparatory group organized and implemented the preparatory work to determine the program host.

3.65438+2 months ago, 1, collecting literary talents for the park, focusing on dance lovers.

Second, the activity mode:

1. Activity purpose: enhance communication, strengthen cooperation, embody elegance, enrich life and build harmony.

2. Activity theme: happiness, friendship, communication and win-win.

3. Activity time: February, 20__ _/day to February, 20__ _/day 1 day.

4. Activity form: The property management department will jointly organize activities with the owners, and welcome and encourage the owners to participate extensively; Accept various forms of sponsorship.

Third, organize the implementation:

1, 1 65438+1October 20th to 65438+February1extensively consulted literary and artistic talents for companies in the park, focusing on dance lovers.

2. 65438+ February 65438+organize dance training from 0 to 25.

From February 25th to 28th, 65438+ organized dancers to take an active part in fraternity activities.

3.165438+120 October to 65438+25 February, all kinds of cultural works were widely collected from companies in the park: pictures, oil paintings, sketches, calligraphy, seal cutting, photography, clay paintings, poems, essays, etc.

From February 25th, 65438 to February 26th, 65438, a judging panel composed of representatives of the property management department and owners' heads reviewed the works, selected the best products and awarded the winning prizes.

From February 20th, 65438 to February 30th, 65438, excellent works were mounted and displayed in public space.

Fourth, New Year's activities.

Time: 20__ year 65438+February 29th (to be determined) 18: 00 to 2 1: 00.

Venue: North Hall of Building A

Participants: about 70 people, including park leaders and company leaders.

Participants: 300 to 500 people

1, preliminary preparation:

Internal organization:

Manuscripts: leader's speech, host's lines, guest invitation, party program confirmation, etc.

Items: drinks, melon seeds, sweets, prizes and souvenirs.

On-site arrangement: security order maintenance scheme, on-site sign-in arrangement, phalanx arrangement, VIP reception arrangement, prize and souvenir collection arrangement, etc.

External contact:

Audio and lighting equipment, venue layout, decoration, publicity banners, props needed for programs, dance music arrangement, etc.

Photography camera: camera: fan photography:

2. Event prize setting:

Best Performance Award: Two winners will receive prizes.

The best talent award is awarded with 2 awards.

The best creative award is awarded with 2 awards.

Excellent works award 4 awards.

Live lottery, etc

All participants can get souvenirs of the event.

3. Agenda of activities:

From 16: 00 to 17: 00, the master plan checks the implementation and arrangement of various tasks.

Activity banners, venue layout, sign-in desk, etc. It's all set, so are the candy drinks and water dispensers.

Check sound, power supply, microphone, props, etc. Position and debug.

From 17: 00 to 17: 30, the host, relevant staff and etiquette personnel entered the venue one after another to prepare for the work.

From 17: 30 to 18: 00, leaders and guests arrived one after another, and the relevant staff and etiquette staff guided the guests to sign in, and the receptionist guided them to sit down.

18: 00 The host announced the start of the event and introduced the company leaders and guests attending the meeting.

18: 05-18:10 The leaders of the property department made a speech, and briefly reviewed and prospected the development of the management services of the property department.

18: 10 to 18: 15 guest speeches focused on reviewing the good cooperation with the property management department and wishing for better cooperation in the future.

18: 15 to 20:30, there will be a guest lottery and an award ceremony for collecting outstanding works.

20:30-20:50, the selection, award and summary of this activity.

From 20: 50 to 20: 55, the leaders of the property department delivered speeches and took photos as a souvenir.

20:55-2 1:00, and sing "Better and Better" and "Love" at the same time (to be determined).

The party ends at 2 1:30.

4. Pay special attention to the activities of the Brotherhood:

(1) Maintain and control the scene order and the placement of tables and chairs.

(2) The quality level of the fraternity program and the technical skills of the host.

(3) Pay attention to the comprehensive balance control in the selection of Excellence Award.

(4) Attending guests interact and participate in the control of the scene atmosphere.

5. Cost budget:

(1) Commodity expenses (including activity banners, venue layout, audio rental, photo development, work mounting and post-exhibition) (4,365,438+00 yuan)

(2) Bonus (565,438+000 yuan)

A. Excellent Works Award: 20__00 yuan for 4 people.

Best performance award: 20 yuan for two people.

C. Best Creative Award: 20__00 yuan for two people.

D, Best Talent Award: 20__00 yuan for two people.

E. Guests' prize in the lucky draw: 200 yuan 1 200 yuan 100 Yuan, 20 yuan, 20 yuan.

50 yuan 10 500 yuan 20 yuan 20 400 yuan.

(3) Tea drink: 200 yuan.

Total: 96 10 yuan.

Planning of Community Publicity Activities (Chapter 5) Activity Background:

Zhuzhou, located on the bank of Xiangjiang River in eastern Hunan, is 50 kilometers away from Changsha, the provincial capital, with a total area of 1 1262 square kilometers and a total population of 3.72 million, including an urban area of 60 square kilometers and an urban population of 759,000. It has jurisdiction over four counties and one city. According to statistics, in the past 20 years, the GDP of Zhuzhou City was 39.4 1 100 million yuan, the per capita GNP reached 654.38+0.08 million yuan, and the per capita disposable income was 8,986 yuan, and the living standards of residents continued to improve. Due to its superior geographical location and developed industrial base, Zhuzhou has become an important city and an important export commodity base in China, and tourism has gradually developed into an important industry in Zhuzhou. In recent years, with the expansion of the real estate industry, the commercial housing transactions in Zhuzhou are increasingly hot, and natural gas will enter Zhuzhou on July 20, 2000. The booming real estate market and the introduction of natural gas will inevitably bring new development opportunities and market space to kitchen and bathroom products. Brand X is a local kitchen appliance brand in Hunan, occupying 67% market share in Zhuzhou cooker market. In order to seize business opportunities, occupy the market and actively explore new sales channels, brand X has organized a series of community promotion activities specifically for the real estate market by taking advantage of its geographical advantages.

I. Purpose of the event

Improve brand X's popularity and market share, expand new sales channels and expand sales.

Second, the theme of the event: buy X brand chefs to create a better new life.

Third, the preparations for the event:

A. production of promotional materials.

(1) banners: each community is guaranteed to hang three banners, which can be hung on the external walls, roadside main roads and main roads of the community. The content can be: X brand kitchen voluntary maintenance service point; Brand X creates a comfortable and healthy new life; New life, new kitchen-X brand kitchen, banners as on-site advertising, the content is X brand enterprise standard color, blue background and white characters, in order to attract consumers' attention and form a strong visual impact.

(2) Posters: posted on the publicity column of the community, the entrance of the community, the external wall, the on-site information desk or products to attract consumers' attention and achieve the purpose of publicity.

③X-frame: The content mainly includes product image and corporate image Logo, promotional activities and service content.

④DM leaflet page: At the entrance of the community, the intersection with heavy traffic, the main road of the community and the activity site, a large number of promotional materials and DM leaflets are distributed to consumers by shopping guides or temporary shopping guides, and the information transmitted to consumers should be direct and complete. Therefore, DM leaflets include company introduction and company concept, and product model, size and introduction should be printed properly. In addition, increase the after-sales service commitment and after-sales service contact telephone number to avoid the worries of consumers.

⑤ Floor stickers: Make floor stickers and stick them in every corridor of each community. The color is the standard color of X brand enterprise, such as blue and white, white characters on a blue background or blue characters on a white background. The content is mainly public welfare propaganda: for example, X brand group and you create a national civilized city; Strive to be a civilized Zhuzhou person; X brand group wishes you good health and promotion step by step.

⑥ Tent: The tent uniformly prints the CI image of the enterprise and delivers it to the community activity site before the start of the community direct selling activity, so as to increase the visibility of the enterprise and products and enhance the brand image.

⑦ After-sales service contact card: increase the affection between manufacturers and consumers, improve the reputation of enterprises and arouse the trust of consumers.

B, cell selection:

Firstly, investigate the overall situation of the community, understand the background of the developer and the scale of residential development, and analyze the background of the owner, collect information around the target consumers, and determine the partners.

(2) Understand the management system of the cooperative community and communicate with the property personnel, understand each other's views on community activities, and explore the cooperation mode, so as to better carry out community activities and avoid unnecessary troubles.

(3) sign a cooperation agreement with real estate developers, and conduct it with developer brand and X brand in a * * * way to increase their respective sales. For example, "Xiangyin and X brand will join hands with you to create a better new life."

C. promotion of direct selling activities.

(1) Before entering the direct sales activities in the community, organize personnel to enter the community to distribute leaflets on a carpet, so that every household can see the leaflets of brand X..

(2) Sticking the floor in the corridors of various communities to enhance influence, and hanging banners in various communities to enhance brand awareness and expand influence. (3) When some direct sales are put on the spot, not only DM leaflets are distributed, but also a series of small gifts can be attached to expand the publicity influence.

④ In the process of on-site sales in residential areas, we can mobilize on-site consumers, attract other consumers' attention to X brand products and promotional activities, and use their trust and "joining in the fun" psychology to publicize activities and boost sales. ⑤ Use the exhibition hall of real estate developers to place X brand DM leaflets or joint promotional advertisements.

⑥ Do promotion with the help of the sales girl, such as buying a house, giving X brand coupons _ _ _ yuan, or enjoying X brand DM leaflet page discount, or cleaning for free.

D. shopping guide training.

The shopping guide must be fully familiar with the product structure and characteristics, and understand the product knowledge. In view of this activity, the marketing department of the company extracts the selling points from various products in a targeted manner, and organizes professional after-sales service personnel and technicians to train the shopping guides, so that they can understand the functions and functions of each part, so that the shopping guides can truly understand the products comprehensively and be more convincing when introducing products to consumers.

In the activity, the shopping guide should be unified in language, unified in caliber and dressing the, always maintain a friendly, enthusiastic and smiling working attitude, actively and patiently explain the content of the activity to consumers, and reflect the professional quality of the shopping guide everywhere, thus igniting consumers' desire to buy.

In addition, the terminal layout and promotion skills were trained:

1. Movable banners and posters should be hung in eye-catching positions, and the gifts should be arranged neatly and reasonably to attract consumers' attention, arouse consumers' desire to buy and set off the warm atmosphere at the scene.

2. Products should be placed neatly and stacked neatly to attract consumers' attention and set off hot sales of products. Gifts should also be piled up and pasted on the gifts.

3. After seeing the consumer, the shopping guide should take the initiative to smile and say hello, actively introduce the promotion activities, and improve the transaction rate.

4. The shopping guide actively distributes DM leaflets to consumers who come to watch, and actively guides and promotes sales when consumers show their desire to buy.

5. At the same time, during the activity, the shopping guide should take the initiative to count the sales situation before work every day, and feedback the information to the business department in time so that the business department can make decision adjustments.

Four. Contents of direct selling activities:

Live demonstration activities. On-site demonstration is a very simple and effective method, which is better than the oral introduction of the shopping guide. "Hearing is false, seeing is true" not only aroused consumers' interest, but also increased consumers' desire to buy and increased their confidence in buying. On-site demonstration starts with the characteristics and functions of the product, so that consumers can understand the core selling points of the product, thus attracting consumers' attention and attracting more consumers by on-site demonstration.

At the same time, in order to increase the intensity of direct selling activities, it is necessary to add gifts and carry out other activities to attract consumers, so that consumers can really feel that on-site purchase can really get benefits. Therefore, the following activities were carried out:

Activity mode 1: Trade-in activities. Content: Buy a table-top stove, exchange the old table-top stove for a new one, and pay in cash. Buy embedded cookers, and pay in cash for used cookers. Buy a water heater and pay in cash for the old one.

Activity mode 2: giveaway activity. Content: buy a table stove to send an apron; Buy embedded, send chopping block; Buy a water heater, send a stainless steel whistle kettle, and add a set meal product according to the actual situation.

Activity mode 3: Free maintenance activities. Today, consumers are more and more rational and consumer psychology is more and more mature. After-sales service is particularly important. After-sales service should not only be timely, standardized and perfect, but also be ahead of time, think about what users think and worry about their urgency, solve all worries for consumers, carry out free maintenance activities, and further improve brand effect and corporate reputation.

Five, the activities should pay attention to the problem.

① Pay attention to the weather changes and avoid the weather that is not conducive to direct selling activities, such as rain and strong wind.

(2) In order to prevent people with bad intentions from making trouble, they should take the initiative to contact community security.

③ Avoid unpleasant things and don't quarrel with consumers, especially in after-sales service. The shopping guide should explain clearly, not mislead consumers, and keep in mind the belief that "customers are always right".

(4) If each competitor is also setting up a point, it will not ruin the other party, and it is not allowed to quarrel with competitors in order to compete for customers.

⑤ Make statistics of goods and gifts in and out of the warehouse to prevent the loss of goods and gifts.

Activity summary and effect evaluation of intransitive verbs.

Direct selling activities for residential areas can not only expand new sales channels, but also avoid direct contact with competitors, which not only takes the lead, but also has unexpected effects, greatly enhancing brand awareness and sales. In addition, the effect of community direct selling activities is evaluated, and the expense budget is made for the record.

On the occasion of the Mid-Autumn Festival, the community has widely increased entertainment activities with the theme of "Mid-Autumn Festival" in various forms, so that community owners can fully feel the strong festive atmosphere.

Get ready.

(a) Before the election

Take the initiative to mention this activity to the owner before the activity, and warmly invite the owner to participate, or publicize it in the form of posters on campus.

(b) Preparatory activities

Look for children, elders and community owners with artistic expertise in the community and invite them. After the invitation, with the consent of the owner, prepare the program plan of the performance in advance and prepare it in time. Publicize the mobilization meeting before the event, determine the theme, mode, entertainment program and process of the event, and distribute it to each employee, arrive at the site in advance to step on the spot and arrange the venue. Before the event is held, it is necessary to conduct a comprehensive inspection of the rehearsal, audio debugging and layout of the event site, and once again clarify the current division of labor and emergency plans for emergencies.

Activity design

(1) community program performances and interactive games

The host tells the origin of Mid-Autumn Festival.

Wonderful magic show

Children's talent show in the community

Vivid crosstalk performance

Sing Mid-Autumn Festival and get together.

In addition to rich programs, of course, there are interactive games.

Game 1: Solve the riddle on the lantern

"Lantern riddle", also known as "playing riddles", is a unique form of entertainment with rich national style in China, and it is a characteristic activity of Lantern Festival that has been circulated since ancient times.

Game 2: "Qi Xin eats fruit together"

Think in one place and work hard in one place. Only with the concerted efforts of the whole family, Qi Xin, can the harvest be fruitful. Let's play a game "Qi Xin eats fruit together".

Game 3: "Ring"

An easy-to-understand childhood game, recalling the happiness of childhood.

Note: the competition results of the above activities must be signed by the referee of this activity, otherwise it will be invalid, and the staff will confirm, distribute the winning papers and receive the prize at the designated place.

Planning of Community Publicity Activities (Chapter VII) Activity Time:

20__ year 65438+February 3rd.

Location:

Yujiayang community

Activity content:

Wipe the bulletin board and pick up garbage.

Number of participants:

18 people

Participants:

Qiuzhen college base bu "Didi" charity service Tuan youth volunteers detachment

I. Introduction to the event:

Through the matchmaking of Yujiayang community, we arrived in Yujiayang community for volunteer activities on February 3, 65438.

Second, the purpose of the activity:

Give everyone more time to participate in volunteer activities, improve the quality of volunteer service and enhance the enthusiasm of volunteer service.

Third, the activity preparation:

1, arrive at Huyuan Square on time at two o'clock, and arrive at Yujiayang Community under the guidance of the director and the team leader.

2. Bring your own rags and garbage bags, and Yujiayang Community Neighborhood Committee will provide tools such as buckets.

Fourth, the activity process:

1. After arriving in the community, the team leader arranged four boys and 1 girl to clean the publicity window of the community, and another 14 people went to pick up grass garbage.

2. Two hours later, after being confirmed by the person in charge of the neighborhood committee, the activity ended successfully.

Verb (abbreviation of verb) activity summary and significance;

Through this activity, the students all realized the importance and necessity of voluntary activities, and also understood that voluntary activities need to pay more patience and love. I hope to participate in such activities and communicate with the society more in the future.