What is Tik Tok's inheritance of minority culture?

In Tik Tok, some online celebrities do whatever it takes to get traffic, regardless of the quality of content for profit. And some people are indifferent to fame and fortune, just want to pass on the excellent Chinese culture, so there is such a clean stream. Few people like their videos, but they still insist on shooting. They did all this without any purpose, just to promote traditional culture. Shouldn't these works be more worthy of our praise than those of internet celebrities?

Henan Intangible Cultural Heritage Protection Center, Yellow River Museum, Yellow River Yellow Race Magazine and Tik Tok E-commerce jointly organized the "Guardians of Intangible Cultural Heritage in the Yellow River Basin" to help protect the intangible cultural heritage in the Yellow River Basin and tell the story of the Yellow River. This is a very meaningful activity. On the one hand, it provides a platform for the display of intangible cultural heritage, on the other hand, it also helps more people to increase their understanding of intangible cultural heritage, which is conducive to better inheriting and carrying forward excellent traditional culture.

Although the internet is developed now, everything can be found on smart phones. However, with the fast pace of life and all kinds of temptations on mobile phones, few people will really take the initiative to understand intangible cultural heritage, let alone inherit it. Seeing that intangible culture is slowly disappearing and even being taken away by other countries, we certainly can't sit still and wait. Therefore, we thought of providing a platform for the display of intangible cultural heritage. This can increase the exposure and improve people's understanding of it.

Tik Tok is such a platform. Non-genetic inheritors transmit information in the form of short videos and show excellent non-legacy handicrafts. Many people may not have any knowledge in this field before, but through a few short videos, we can learn about those precious cultural heritages, fill the knowledge gap, and realize the embarrassing situation of China. These intangible cultures need to be promoted and passed down. If we don't take practical action now, I'm afraid they will be buried in our hands.

Compared with those worthless videos, why are these intangible works not loved by the public? Isn't this a question that we should reflect on? As the public, in general, what we are concerned about is closely related to life. Intangible heritage seems to be far away from us, and it is rarely mentioned in life. Therefore, it is difficult to interest and impress the public.

Providing a platform is only the first step. What we need to do is how to make people interested in non-legacy production, how to stimulate their subjective initiative in non-legacy production, and how to make them actively want to learn and understand. For example, video content can be innovated appropriately, on the basis of retaining the original characteristics. You can add some elements that attract the public, which may be more helpful to expand the audience of intangible culture and pass it on better.