Creative scheme of activity theme of Wuyi decoration company

Creative scheme of activity theme of May Day Decoration Company (5 articles in common)

In order to ensure that the activity can be carried out correctly, it is often necessary to make an activity plan in advance, and a good activity plan will definitely pay attention to the participation and interaction of the audience. How should we make an activity plan? The following is my carefully organized creative scheme for the theme of May Day Decoration Company's activities (5 articles in general), which is for reference only. Welcome to read it.

1

There is still more than a week before May Day, and the decoration market in Changsha is already full of smoke. In the past weekend, Changsha Decoration Company, represented by Yimi Decoration, Longting Decoration and Tianjian Decoration, launched a large-scale promotion campaign with its own selling points, and launched the "May Day Defence War" in 2xx years ahead of schedule. The advance of sales promotion, the increase in frequency and the increase in intensity also quietly imply that the competition in Changsha's home improvement market will be even more fierce on May 1st this year. For this reason, the reporter chose a representative company-Changsha one-meter decoration promotion activities to make a specific understanding.

Five preferential measures for one meter decoration, with an unprecedented profit of 6, yuan

One gift: paying a down payment of 2, yuan to 3, yuan for the project, and directly benefiting 1 yuan

Two gifts: the board was upgraded from E1 grade in Fuxiang to E grade in Jinfuxiang, with a value of 2, yuan

Three gifts: the wall paint was upgraded from easy painting to five-in-one in China Resources, with a value of 1,5 yuan

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Five gifts: a gift to housekeeping after the completion of the project, which is worth 5 yuan.

Ten Guarantees for One-meter Decoration

1. After paying the deposit, the price will be guaranteed for the whole year (2xx years), and the price will never increase because of the increase in materials and labor prices.

2. Free room measurement, free floor plan, free budget and free construction drawing, and no additional design fee will be charged.

3, accurate budget, under the premise of not changing the construction technology and construction projects, the settlement project payment is guaranteed to float within 5% of the budget price, and there is no worry about budget overrun.

4. The project is not subcontracted, the decoration workers are uniformly deployed by the company, and the project is managed by the project manager system. Subcontracting or subcontracting is strictly prohibited, so as to make the project "consistent with construction and design", "consistent with quality and standards" and "consistent with the overall effect of customers".

5. The materials are purchased by the company in a centralized way and distributed in a unified way, and counterfeit and shoddy materials are strictly put an end to. All materials or commodities purchased by the company are in line with national environmental protection standards, and there is no worry about environmental protection hidden dangers.

6. Pay by stages, and the project payment will be paid in four steps. Pay according to the progress, so that the owner can lead the company by the nose and rest assured to decorate-there is no worry of "getting on the boat by mistake".

7. Carry out the construction in strict accordance with the construction plan signed with the owner to ensure that the construction is consistent with the design and the overall effect is consistent with the customer's wishes.

8. Construction shall be carried out in strict accordance with the Code for Construction of Interior Decoration of Hunan Decoration Association, and acceptance shall be carried out in accordance with the Acceptance Standard for Interior Decoration of Hunan Decoration Association. Let the quality conform to the standard.

9. The water and electricity are guaranteed for five years, and the remaining two years are guaranteed for life. There is no worry about after-sales service.

1. customers who pay the deposit during the activity enjoy the attention of the general manager, who directly pays attention to the progress and construction quality, and visits the construction site at least once a week.

judging from the five preferential activities and ten promises of the one-meter decoration, the market competition will be even fiercer this May Day. Judging the situation in the second half of the year, regardless of optimism and pessimism, most of the industry believe that there will still be variables in the home market affected by policies. Creative scheme for the theme of May Day decoration company activities 2

1: Three-day promotion activities on May Day:

1. Theme: warmly celebrate the first anniversary of the establishment of Luoyang urban families; The flagship store of Zhenghe Road in Luoyang City was grandly opened; During the "May Day" Golden Week, you and I, people in cities join hands with you to celebrate the 1st anniversary.

2. Discount: 8.3% off the project cost (the comprehensive management fee is not discounted). Enjoy the surprise price of home improvement group purchase every day during the activity

3. Gifts: you can get home practical gifts (tea sets, bowls, pots and pillows) if you sign the bill during the activity (see the gift giving regulations for details)

4. Main materials: "May Day". At the same time, major brands introduce preferential measures (for details, please refer to the promotion content of main materials)

5. On May 2nd, Peony Hotel's home improvement group-buying party (half a day) will send gifts by invitation, draw prizes on the spot (provided by some prize materials suppliers), sign a bill and tie balloons to win lucky gifts. The manager of the engineering department promised at the scene to save you from worries.

6. During the storefront fair (all day) from April 3th to May 8th, there will be gifts when you enter the store, such as paying a deposit and signing a contract. During the event, all customers who sign the bill will enjoy the exclusive construction plan tailored by the Gold Medal Project Manager, which is more efficient and worry-free.

II. Specific contents of the activity

1. Group buying party for home improvement on May 2nd (half a day)

※ Theme of the activity: enjoy peony, order home decoration, and "May 1st" will be more enjoyable

※ Activity time: 14: -2: on May 2nd, 2xx ※ Venue: Peony University.

※ Activity content:

1. Home improvement group purchase meeting: one-on-one communication with senior designers.

2. Sign a bill and tie a balloon at the event site to win a lucky gift.

3. The main material suppliers show their elegant demeanour and provide the "May Day" discount and promotion of the corresponding brands.

※ event promotion:

1. During the event, all customers who come to any store in the city for consultation with the floor plan can enjoy VIP treatment and get a beautiful gift.

2. There is a lucky draw on the activity site of Peony Hotel, and all customers on site have the opportunity to participate in the lucky draw.

3. Any customer who signs an intention contract with our company or renovation contract at the event site will have the opportunity to tie balloons and get lucky gifts.

4. Gifts will be given as soon as the bill is signed (see the regulations on gift giving for details)

2. Store Fair from May 3 to May 8

※ Event theme: Store Fair

※ Event time: all day from May 3 to May 8, 2xx

※ Event location: Zhongzhou Store ※ Event content: Store Fair;

※ Event promotion:

1) All customers who come to the store for consultation with the floor plan during the event will get a beautiful gift.

2) Any customer who signs an intention contract with our company or renovation contract at the event site can enjoy:

1. Free room measurement and budget;

2. Visit the model room;

3. You can participate in the solicitation activities between models;

4. Get a practical home gift (tea set, bowl, pot, pillow core).

3) Gifts will be given as soon as the bill is signed (see the regulations on gift giving for details)

Three major commitments:

1. Standard project of "Golden Diamond", with five links to fully guarantee the decoration quality.

2. For the acceptance of Grade III project, the supervisor, the project manager and the engineering department manager will check at different levels.

3. adhere to the business philosophy of the best materials, publicize the brand of materials, and do not engage in fake and inferior branding. May Day Decoration Company's activity theme creative scheme 3

Promotion theme:

One-day tour of home improvement theme

Promotion type:

Holding activities

Promotion scheme:

1) 1/2 or 1/4 edition advertising in local newspapers

2) Promotion of business personnel in key communities. You can print a batch of leaflets

3) arrange telemarketers to call the telephone list of customers or communities consulted in the early stage. 4) Posters in the company

5) Poster promotion on the construction site (printing dozens of posters)

Promotion and preferential schemes:

1)xx brand floor tiles, xx brand floors, 6% off, group purchases

2)xx brand kitchens, xx brand bathrooms, 7% off, group purchases

. Brand furniture is 3% off for group purchase

4) decoration is 85% off for group purchase, and it will be reduced by 5 points for every 1 households, until it is 3% off for zero profit.

5) 5 yuan main material home purchasing vouchers will be sent to you, and on the basis of the biggest discount for group purchase, our home improvement company will let you save 5 yuan.

6) You only need to register at the event site without charging a deposit, and customers only need to come to our company to sign the design before the deadline of our event after registration. A truly risk-free and perfect home improvement tour

On-site activities:

1) A one-day home improvement shuttle bus leaves at 9: a.m. on May 1, visiting floors, floor tiles, cabinets and bathroom materials in the morning, visiting furniture and household products in the afternoon, and visiting three sets of construction sites and three sets of model rooms after 3: p.m., Finally, we will hold a lottery and give gifts at the home improvement company's site or a large model room or a hotel

2) There are exquisite gifts and group purchase preferential activities at each station

3) Our company will provide lunch and drinks throughout the whole process, and finally our company will send each customer to the door, so there is no shopping customer who can spend no money during the whole process. Participate in the promotion preparation of exquisite gifts

:

Cooperation negotiation of main materials suppliers

Contact the chartered car and dining arrangement used for the one-day home improvement tour

Prepare the construction site and model house

Interpretation and scheme evaluation of each residential area

This scheme is to gather some owners to promote customers' all-round understanding of home improvement products in the form of home improvement tour. Through this home improvement tour, the owners can feel the hardship of purchasing the main materials and taking care of the decoration, resulting in on-site orders and afterwards orders. Only signing up for this activity without receiving a deposit can greatly resolve the owners' worries.

explanation of the activity:

1) The shuttle bus leaves at the designated place at 9: am, and at the same time, the whole tour guide (that is, the detailed rules and preferential instructions for one-day home improvement tour) is sent to each customer

2) Every five customers are provided with a home improvement tour guide (which can be served by a designer)

3) Each stop is equivalent to a small venue. The merchants participating in the home improvement tour are required to make arrangements for poster publicity and service personnel

4) The stay time at each stop is 4 minutes, and the designated restaurant can eat at noon (fast food is enough)

5) The construction site and the model room should be arranged, the site should be cleaned up, posters should be hung up, and extra shoes and gloves should be provided for each customer to visit the model room. It is best to concentrate the model room in the same community or visit in separate cars. In order to avoid crowding in the model rooms caused by too many customers at one time

6) The last stop is to register first (referring to group purchase registration) and then send group purchase coupons and gifts

7) The gifts given on site should be a series, including handbags, brochures and gift packages, with the gift value of 1-15 yuan Wuyi Decoration Company's activity theme creative scheme 4

1. Activity purpose

Explain the current market situation and activity purpose. What is the current market situation? What is the purpose of this activity? It is to improve performance. It is to crack down on competitors. Or enhance brand awareness and reputation. Only when the purpose is clear can the activity be targeted.

second, the target audience

is the activity aimed at everyone in the target market or a specific group? What is the scope of activity control? Who are the main targets of promotion? Who are the secondary targets of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.

Third, the theme of the event

In this part, we mainly solve two problems:

1. Determine the theme of the event

2. Package the theme of the event

Reduce the price. Price discount. Gifts. Lucky draw. Gift certificate. Service promotion. Demonstrate sales promotion. Consumer credit. Or other promotional tools. What kind of promotional tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity and the budget and distribution of promotional expenses.

after determining the theme, we should try our best to "pull the tiger skin as a banner" artistically, dilute the commercial purpose of the promotion, and make the activity closer to the consumers and more impress them. This part is the core part of the promotion plan, and we should strive for innovation to make the activity shocking and exclusive.

IV. Activity Mode

This part mainly expounds the specific ways to carry out activities. There are two key issues to be considered:

1. Determine the partners: draw on the government's backing, or hang up the media's "sheep head" to sell their own "dog meat". Is the enterprise acting alone, or with the alliance. Or joint promotion with other enterprises. Cooperation with the government or the media will help to take advantage of the situation and create momentum; Combine with allies or other enterprises to integrate resources and reduce costs and risks.

2. Determine the degree of stimulation: In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the target audience to participate. The higher the degree of stimulation, the greater the reaction to promote sales. But this kind of stimulus also has marginal effect. Therefore, it is necessary to analyze and summarize the promotion practice and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.

V. Time and place of activities

Choosing the right time and place of promotional activities will get twice the result with half the effort, while choosing it improperly will be thankless. As far as possible, consumers should be free to participate in the time, and the location should be convenient for consumers, and they should communicate well with the city-management, industry and commerce departments in advance. Not only the timing and place of launching the promotion campaign is very important, but also how long it will last and the effect will be the best.

VI. Advertising cooperation mode

A successful promotion activity needs all-round advertising cooperation. What kind of advertising creativity and expression methods to choose. What kind of media hype to choose. These all mean different audience arrival rate and cost input.

VII. Pre-preparation

Pre-preparation is divided into three parts

1. Personnel arrangement

2. Material preparation

3. Experimental scheme

In terms of personnel arrangement, "everyone has something to do and everything is managed by someone", with no gaps or intersections. Who is responsible for communication with the government and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for the distribution of gifts? Who is in charge of customer complaints? Every link should be considered clearly, or you will get into trouble when you get cold feet and lose sight of one thing and lose sight of another. In terms of material preparation, everything from vehicles to screws should be listed, and then counted according to the list to ensure foolproof, otherwise it will inevitably lead to a hectic scene.

More importantly, because the activity plan is determined on the basis of experience, it is necessary to carry out necessary experiments to judge whether the selection of promotion tools is correct, whether the degree of stimulation is appropriate and whether the existing channels are ideal. The test method can be to ask consumers, fill in a questionnaire or try out a scheme in a specific area.

VIII. Mid-term operation

Mid-term operation is mainly about activity discipline and field control.

discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, all aspects of discipline of the participants should be detailed.