What is the theme of Insurance Promotion Day 2021?

1. What is the theme of Insurance Promotion Day 2021?

A hundred years of integrity, a promise worth a thousand dollars. With protection in mind, feel free to feel.

2. Insurance company marketing planning plan

1. Objective 2. Background analysis 1. Status of products and services 2. Insurance industry’s own situation analysis (SWOT) III. Marketing strategy 1. Marketing party’s goals 2. Different groups produce different programs. 3. Advertising strategy: Advertising slogan - China Life, care for everyone around you. 4. Event marketing strategy for special festivals 4. Enterprise target verb (abbreviation of verb) Rewards for achieving standards China Life Insurance Company Marketing Plan 1. In order to fully implement the sales targets of China Life Insurance Company and the tasks of the working meeting, and to mobilize the enthusiasm of all personnel in view of the gap in insurance awareness between rural and urban areas in my country, Enhance teamwork capabilities, improve team combat effectiveness, carry forward the spirit of tenacity and hard work, and successfully complete the goals set by the company. 2. Product and service status China Life Insurance Company is a large state-owned financial and insurance enterprise, one of the top 500 Chinese brands, and a central financial enterprise. The company's predecessor was the former People's Insurance Company of China founded in 1949. In 1996, PICC Life Insurance Company was established and renamed China Life Insurance Company in 1999. In 2003, with the approval of the State Council, the China Insurance Regulatory Commission approved the change of the original China Life Insurance Company to China Life Insurance Group Company. Mainly life insurance, property insurance and pension insurance. SWOT analysis With the development of China's economy, the competition of insurance companies is the rivals of enterprises. This is a method of advantage analysis. By assessing strengths, weaknesses and market developments. It is used to formulate the development of the enterprise, position the enterprise, and conduct an in-depth and comprehensive analysis of the enterprise's advantages. Depending on the operating conditions of the business, the potential is huge. The following is a detailed analysis of China Life’s experience based on the SWOT model. 1. Advantages (1) Product advantages: It greatly provides people with medical protection, reduces medical expenses, alleviates people's economic pressure, and recovers losses. (2) Environmental advantages 3360 A good environment means that people are willing to work at China Life Insurance Company. (3) Structural advantages: China Life Insurance Company has a long history, profound cultural spirit and large scale. 2. Shortcomings (1) Insufficient publicity (2) Many potential customers. Some customers go to the company in person to buy a guarantee for themselves and establish a cooperative relationship with the company through early prevention and early harvest. It provides a great platform for personal development, greatly exercises emotional intelligence, and provides many opportunities for learning outside the home. It is an ideal place for customer conversations and events. (3) Word-of-mouth effect products regularly hold activities to attract customers. (4) Claims to be a huge national chain group with strong technology, excellent services and providing convenience to people. China's life insurance companies are unique and will always be number one in the country. two. The marketer’s goal and product introduction are mainly insurance companies, and the best product is China Life Credit Suisse. This product covers the entire insurance market, has the most complete functions, the best cost performance and is very low cost. (1) Health insurance with quick financial return. (2) Questions and answers related to underwriting critical illness pension insurance: What is the difference between financial marketing and marketing? The difference between financial marketing and marketing is as follows: 1. Different definitions of financial marketing: Financial marketing is the application of corporate marketing concepts in the financial field after the economy and finance have developed to a certain stage. Specifically refers to the financial field, which is a subdivided industry. . Marketing: Marketing is the activity, process and system of creating, communicating, disseminating and exchanging products that bring value to customers, clients, partners and society as a whole. 2. Financial marketing with different contents: including the components and characteristics of financial marketing, financial marketing environment analysis, financial market analysis, and financial marketing strategies and plans. Marketing: including analyzing market opportunities, selecting target markets, determining marketing strategies, and managing marketing activities. 3. Use different financial marketing: only applicable to the financial field. Marketing: Applicable to all industries and is the need for marketing in various industries.

Taking retail enterprises as an example, banks can provide comprehensive solutions including POS card swiping, mobile payment, national deposit corporate settlement cards, fund collection and other products. In actual business promotion, in most cases, a certain product is used to enter customer cooperation and gradually explore the potential needs of customers. Therefore, continuous tracking and analysis of customers is an important part of the development of transaction banking business. The content of continuous follow-up includes not only the customer's product usage, but also an in-depth understanding and analysis of the problems and difficulties that the customer may face in their business activities, and whether bank products can solve or alleviate the customer's situation. For example, how the company's liquidity is managed, whether there is sufficient control over the funds of branches/subsidiaries, whether there is a possibility of insufficient cash and the need to replenish liquidity, how the company replenishes liquidity, etc. These will be opportunities for banks and enterprises to further strengthen cooperation. Covering and building more usage scenarios The basis of transaction banking is customers’ frequent transactions, and restrictions on transaction scenarios will affect customers’ frequency of use. For example, traditional bank payment is transfer and remittance, and the method of use is to fill in the form at the counter or pay on online banking. It is difficult to cover the scenario of face-to-face delivery. At this time, the customer can only choose cash transaction after cash withdrawal or use bills and other alternatives. Way. So can transaction banking products cover these scenarios? The mobile check product developed by China Merchants Bank can solve the problem of offline in-person delivery. In addition to covering scenarios that have not been covered before, more scenarios can be constructed to increase the frequency of customer use, such as cooperating with some third-party trading platforms to extend transaction banking products to industrial platforms and industry chains. Ping An Bank's Ping An E-Bao cooperates with a large number of trading platforms, thereby expanding the scope of use of Ping An Bank accounts. In addition to the collection and payment products mentioned above, the credit business that banks are best at also urgently needs to be integrated with scenarios to broaden the development path. In the current economic downturn, small business loans are very risky. Even though the government has repeatedly encouraged small business financing, there is no good solution for how to control the risks. Through specific scenarios, banks can close the loop on funds based on full cooperation in cash management business, which is a path worth exploring. Upstream and downstream chain development forms an ecosystem. Through long-term and frequent cooperation with core customers, transaction banks can mine upstream and downstream transaction information. Based on the authenticity of transactions, banks can focus on core customers, accurately market upstream and downstream enterprises, use the risk cost reduction brought by information symmetry to provide additional supply chain discounts, and acquire customers in batches. The business information of upstream and downstream customers in turn helps core customers improve their competitiveness, thereby gaining supply chain-style customer stickiness. When the industry supply chain develops to a certain extent, an ecosystem with core customers as nodes can be established. This will be a more stable structure, the transaction ecosystem will be relatively closed, and the acquisition of customer information and business information will be more real and simple. Thereby effectively solving the problems of information balance and risk control in financial business. This is also the core value of developing transaction banking business.

3. How to plan insurance marketing activities

I found a "SMS Marketing Plan Topic" on Baidu. There is an article about finance. You can also search for it. There are also real estate, The SMS marketing plan for catering, hotels, flower shops, automobiles, logistics and other industries is a very good topic. I recommend you to check it out!

4. Insurance company marketing planning plan

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Q: Insurance company marketing planning plan

Answer: It is the same as the general plan formulation process