Selected 1,000-word sample product promotion planning plan

Before you become a blockbuster, you must first make boring preparations. In order to ensure that the next activities can be carried out successfully, it is time for us to formulate corresponding planning plans. The planning plan must be formulated properly and every detail should be considered. Can you write an excellent planning plan? Please stay for a moment and I will recommend you a sample product promotion planning plan. It is for reference only. Welcome to read. Sample article of product promotion planning plan 1

1. Activity theme

Visit Sanxiang online, and travel to Hunan with prizes

2. Activity time

< p> November 5th - November 4th

III. Organizational Structure

Hunan Provincial Tourism Bureau

IV. Activity Introduction

< p> This event is the first large-scale tourism marketing event in the country that uses digital presentation technology and has public interactive participation. The activity uses the Internet as the main platform and makes extensive use of video, audio, animation and other means to give tourists an immersive experience, thereby improving their perceptual understanding of the tourist destination. At the same time, in order to enhance the fun and interactivity of the event, interesting games and lottery links were set up to attract public participation and effectively improve the marketing effect of tourist destinations. The event is divided into 4 stages, with three months as one stage. Each stage will be set with different themes and will be advanced step by step to continuously broaden the audience of the event and cooperate with large-scale media publicity and reporting to increase the visibility and influence of the event.

V. Activity Process

The entire lottery event is divided into four quarters. The lottery rules for each quarter are announced on the Hunan Tourism Network one month in advance.

The first quarter lottery rules are:

1. Every month, 40 lucky tourists will be randomly selected by computer from the tourists who are eligible for the lottery this month, and the "Hospitable Hunan" lucky prize will be awarded .

2. 30 lucky tourists will be randomly selected by computer from the tourists who are eligible for the lottery this quarter, and the "Hospitality to Hunan" award will be awarded.

3. Visitors can participate in the lottery repeatedly and win repeatedly.

6. Award settings:

1. 40 lucky tourists will be selected every month and awarded the "Hospitable Hunan" lucky prize. The prizes are tickets to Hunan scenic spots (level 3A and above), coupons for hotels and restaurants, or China Unicom Hunan Tourism Information Service Card. (Total: 480 throughout the year, prizes of 27,000 yuan)

2. 30 lucky tourists will be selected every quarter and awarded the "Hospitable Hunan" award. The prize is a three-day trip to Hunan for two people or a travel voucher worth 1,000 yuan. (Total: 120 throughout the year, prize 10 yuan)

3. 12 lucky tourists will be selected throughout the year and awarded the "Hospitable Hunan" VIP Award. The prize is a seven-day tour of Hunan for two people or a travel voucher worth 4,000 yuan. (Total: 12 winners throughout the year, prizes of 48,000 yuan)

Total prizes: worth 195,000 yuan

Prizes are valid for one year, can be transferred, and cannot be exchanged for cash.

7. How tourists participate:

Visitors log in to the Hunan Tourism Network and browse the beautiful scenery of Hunan online. As long as they complete any of the following tasks, they will be eligible for a lottery:

1. Complete a simple online game themed around a tourist city or scenic spot.

2. Distribute the website to 5 of your friends.

3. Set your mobile phone’s ring tone to the music of “Hospitable Hunan”.

At the same time, fill in the contact information, and then lucky tourists will be randomly selected to win prizes.

8. Prize Notification

The list of winners will be announced on the Hunan Tourism website on the third day after the draw, and the winners will be contacted via mobile phone or email.

9. Prize Redemption Methods

The travel agency organizes real Hunan tourism routes on a regular basis, and the winning tourists make an appointment to participate. Other prizes will be mailed.

10. Event Promotion

This event will be widely publicized and promoted through television, radio, Internet, newspapers, etc.

Hunan image advertisements are broadcast at high frequency in CCTV 1 and CCTV news channel "Chaowen Tianxia 8226; Media Plaza" three times a day; Product Promotion Planning Plan Sample 2

Definition: A promotional method that gives customers certain preferential treatment when purchasing products.

1. Types of materials required

In-store posters, banners, community posters;

Hard advertisements, newspaper clips, arches, background boards, display boards, and floating posters , colorful flags, mockup pop, single pages, etc. are appropriately selected according to the scale of the event.

2. Cost budget includes all gift fees + publicity expenses

3. No venue requirements

4. Activity steps

1. All gifts must be prepared 2 days before the event, and the gifts must be placed at the terminal 1 day in advance;

2. If you choose the media for advertising and newspaper inclusion, it is best to place them a week in advance, and community posters 2-3 days in advance , in-store posters, banners, etc. 1 day in advance;

3. Promotion personnel need to be trained more than 1 day in advance to unify the rhetoric and arrange the division of responsibilities.

4. During the entire activity process, personnel need to be arranged to monitor the activity, count materials daily, maintain on-site display of the activity, and handle emergencies.

V. Precautions

1. The activity period must be clearly defined at the beginning of the activity and stopped on time. Sales and gift promotions cannot be carried out continuously for a long time, otherwise it will be equivalent to a price reduction.

2. The scope of the activity should be controlled within the main product category. For example, only those who purchase the Dongguan 180 series can enjoy this activity.

3. When choosing gifts, you need to pay attention to: seasonality, practicality, and relevance to the product. The gifts must be of high quality and preferably have a certain brand status, so as to match the image of Huangming’s first brand. Product Promotion Planning Plan Sample 3

1. Activity Background

Women’s Day is the happiest day for women all over the world. Women’s health issues have become a hot topic among women nowadays. With the continuous development and progress of the world, women's status is getting higher and higher, and women's consumption is also increasing year by year. As an essential intimate clothing for women, underwear has changed from its original use to an item closely related to women's health, ___ It is a brand of women's underwear and clothing. On this special holiday, Women's Day, we should give the majority of women a gift.

2. The purpose and significance of the event

___As a women's underwear and apparel brand, we use the opportunity of Women's Day to attract customers, stimulate customers' desire to buy, and promote the growth of store sales. , promote the sales of slow-moving products in the store, and attract the attention of more new customers. Through Women's Day promotional activities, we will create a good public image of ___ focusing on consumers while shaping and enhancing ___'s visibility and reputation. At the same time, we will expand the Hunan market.

3. Theme of the event

"Care for women, all the way up from Women's Day"

4. Time of the event

20__ March 1st, 20__ - March 8th, 20__

V. Activity location

Hunan is a province with a large geographical area and relatively separate cities and counties, so this time Our first choice for the event location is Changsha City, the capital of Hunan Province. The event locations are Changsha Railway Station, Pedestrian Street, West Railway Station and various specialty stores with large and dense traffic.

6. The organizer of the event

___Changsha Branch.

VII. Activity content

(1) Prize-winning quizzes

Prize-winning quizzes on women’s health knowledge, allowing women to better understand women’s health knowledge and allowing customers to We feel that we are a company that truly serves customers, increase communication with customers, and enhance brand reputation.

(2) 38-digit RMB doubles

The RMB digital code has 38 digits, and the amount of RMB purchased for underwear doubles. Bring a small climax to the event, boost the event atmosphere, and increase brand awareness.

(3) Sign the poster and get a gift

Design a poster that cares for women. Anyone who signs the poster will receive a free membership card and a 100 yuan underwear voucher. Let customers feel that we are truly giving profits to customers and enhance customer loyalty.

(4) Limited time sale

All underwear are available at low prices for a limited time (9:30-10:00, 12:30-1:00, 16:30-17:00 ), attract the attention of new and old customers to ___ underwear, and at the same time promote on-site sales of underwear.

8. Specific activity process

(1) Venue layout

1. Select the venue and communicate with the person in charge of the venue. ), pedestrian street, train station (Apollo Shopping Mall Plaza) and ___Changsha specialty store.

2. Materials and equipment, tools for setting up the stage, speakers, microphones, and small tents. Underwear sold on site, giant signed posters, leaflets distributed, small gifts for customers, in-store and venue decoration items.

3. Personnel arrangement, host, on-site sales personnel, leaflet distribution personnel, event maintenance personnel, logistics personnel, temporary substitute personnel, and accident prevention personnel.

(2) Specific measures

1. From March 1st to March 6th: Start assigning personnel to distribute leaflets to promote this event. During this period, prepare the items to be used from March 7th to March 8th, as well as prepare the decoration of the store, contact specific personnel, and arrange for each project to have a specific person in charge and personnel.

2. On March 8, a limited-time sale will be held at each ___ branch in Changsha.

3. From March 7th to March 8th, ___ women’s care activities and serial number RMB doubling activities related to RMB serial number 38 will be held at the West Railway Station, railway station, pedestrian streets and specialty stores.

(3) Specific steps

1. Arrange leaflet distribution personnel to distribute leaflets in places with dense traffic, such as train stations, bus stations, and intersections, and vigorously promote this event . Decide who will be at the event.

2. The manager of each store will arrange for store staff to decorate the store before March 4th to create a Women’s Day atmosphere, and set aside a special area in the store to display limited-time sale signs and signs to attract customers and increase sales. and new and old customers. At the same time, an area is set aside for small gifts, which are given to all women who come to the store for consumption. The small gifts should be marked with the store address and underwear brand, so that customers can advertise for us and at the same time deepen customers' brand awareness.

4. On March 6, set up a small stage at the event venue, and check whether all tools and materials are complete, whether there are changes in personnel, and whether there are full-time personnel to handle special situations.

5. On March 7th, the on-site event "Care for Women, Starting from 38 and Up" started with an underwear show to boost the atmosphere, followed by a question and answer activity with prizes for women's health knowledge to increase communication with customers. Now we are introducing the ___ underwear show. Before the introduction, we tell the customers that we have a surprise later, so that we can catch the customers. Then we tell the customers that we have two hours today. If the RMB serial number is 38, the RMB can be doubled to increase the use. sales. Let customers remember us and increase our visibility.

6. On March 8th, Women’s Day, we will continue the activity “Care for Women, Starting from 38 and Up”. At the scene, we first took out the giant poster of caring for women and signed it to give away membership cards and 100 yuan vouchers. Activities allow customers to feel that we care for them, while developing new customers, selling underwear on-site, and conducting limited-time low-price snap-up activities. Each specialty store also holds limited-time sales activities, including gifts for purchasing underwear, free membership card activities, and RMB 38 serial numbers for double the purchase of women's clothing. Launch ___ in the Hunan market, let people know ___ and improve its reputation.

9. Budget

Total project unit price and quantity

Advertising slogan 1003003000

Temporary promoter 100606000

Prize 15000500015000

Personnel training 500015000

Stage 300039000

Flyer 0.530001500

Order issuer 60704200

Host 30063600

Employee salary 300257500

Total 54,800

10. Conclusion

This event not only increased underwear sales At the same time, it will increase the reputation and popularity of ___ underwear brand, so that customers can feel that ___ is a company that truly focuses on women's clothing. What ___ cares about is not turnover, but customer satisfaction and customer health. ___I sincerely thank new and old customers for their support, and I believe ___ will do even better in the near future. Product Promotion Planning Plan Sample 4

1. Time: "3.15" Consumer Rights Day. Location: In front of Renshoutang Pharmacy

2. Content: On March 15, you only need to spend 18 yuan to purchase weight loss capsules worth 49 yuan.

3. Media promotion before the event

(1) Promotional activities will be promoted in the local "_Daily" on March 12th and 14th respectively.

(2) On the local People’s Broadcasting Station, advertisements for promotional activities will be released from March 10th to 15th. The time is from 8:00 in the morning to 9:00 in the evening, and it will be played 25 times a day.

(3) Hang a cross-street banner at the entrance of Renshoutang, which contains event notices, and the time is from March 8th to 15th (one week).

4. Activity process

(1) There were 6 on-site promoters. Due to their high remuneration and temporary training, they were very motivated and basically got into the groove from the beginning.

(2) In order to increase the atmosphere of the event and allow inquiring customers to quickly and clearly understand the event and products, two large exhibition boards were set up on site. One section introduces the product and the other section introduces the activity content. When customers come for consultation, promoters will introduce activities and products while sending DM orders.

5. Results of the event

Only 50 customers came to the site to inquire, 32 of them purchased products on the spot, and a total of 80 boxes were sold. According to subsequent statistics, 70% bought three boxes, 15% bought four boxes, and 10% bought two boxes. Product Promotion Planning Plan Sample Article 5

Hisense TV has begun to come into people’s sight. What are the reasons that promote Hisense’s continuous progress? First of all, the company's position in the industry: Hisense is the first domestic manufacturer of LCD TVs. According to the authoritative statistics of the home appliance industry - Zhongyikang statistics, Hisense TV has ranked first in sales and export volume in the country for five consecutive years. . Secondly, the company’s impression on the consumer public: many customers think that the quality of Hisense TVs is good, and some customers are even loyal customers of Hisense TVs. Basically all the home appliances in the home are Hisense brands; many elderly people are familiar with the "red" brand. "Lengpai" radio is a previous product of Hisense. In addition, the company’s competitive advantages and disadvantages: Hisense has more than 200 sales and service branches and offices across the country, more than 10,000 sales and service outlets, and has production facilities in South Africa, Hungary, Pakistan, Algeria, and Iran. base, with sales agencies in the United States, Europe, Australia, Japan and other places, and its products are exported to more than 100 countries and regions in Europe, America, Africa, Southeast Asia and other countries. Finally, the status of this product in the company: Hisense Group was founded in 1969 and has successively been involved in home appliances, communications, information, real estate, commerce and other fields. It can be said that it is involved in many industries, but Hisense mainly produces TVs. Hisense TV is Hisense The group’s flagship brand.

According to data from international survey agencies, the two indicators of "global color TV total sales" and "flat panel production capacity" indicate that global color TVs have formed the "three major camps" of the pyramid. The first camp at the "top" is Samsung and Sony. , TCL, Philips, LG, the total global sales of color TVs remain at more than 10 million units, and the production capacity of flat-panel TVs, mainly LCD TVs, is more than 6 million units. The second camp of "Tashen" is dominated by Changhong, Sanyo, Skyworth, Hisense, etc., with annual sales between 3-8 million units and a flat-panel TV production capacity of 1 million units. The third camp at the "bottom of the tower" consists of second- and third-tier brands and new entrants. Their sales volume and production capacity are in a weak position. This shows that Hisense is in the second camp of the "body of the tower". Its main competitor is Changhong. , Sanyo, Skyworth, etc.

Taking Changhong as an example for analysis, from the establishment of the brand in 1958, Changhong has experienced nearly 50 years of sustained and stable development, becoming a Chinese home appliance enterprise from small to large, from weak to strong, And quickly became a model for the world, making outstanding contributions to the economic take-off of Mianyang City and the economic development of our province. In 20xx, relevant departments assessed that Changhong's brand value has exceeded 30 billion yuan, and its net assets have exceeded 20 billion yuan. In April 20xx, Changhong's rear projection market share soared to 18.41%, ranking first in the industry. Its main sales of 48-inch and 43-inch rear projection also ranked firmly in the same category with market shares of 32% and 15% respectively. The number one product, every company is constantly making progress, so Hisense must also keep making progress. Skyworth TV, as an old brand of home appliance company, has always occupied an important position in the hearts of consumers. Among color TVs with the same price, Skyworth offers more favorable prices, so Hisense still faces great competition.

Promotional mix strategy

1. Advertising strategy: (1) Changes in market size (2) Increase in old market share (i.e., grabbing the market of other brands) (3) ) usage and purchase frequency increase. As the first TV manufacturer in China to get involved in the LED LCD TV industry, Hisense launched China’s first self-developed 42-inch ultra-thin LED LCD TV in batches in July last year and officially put it into production in China. The first LED backlight module production line, realizing comprehensive independent research and development from LED backlight modules to complete products. In April this year, Hisense’s LED product line expanded to 42-inch, 47-inch, 55-inch and other specifications, and it obtained more than 40 patents in the research and development of LED TVs, which provided the basis for the rapid popularization of LED LCD TVs in the Chinese market. Strong technical and product support.

The blue-media LED LCD TV applies self-developed adaptive dynamic area backlight control technology, which makes the color gamut wider and saves energy by more than 30%. The appearance of the TV adopts China's first colorless and transparent injection molding technology for large-size complete machine casings. Its high-gloss streamlined shape, ultra-thin and decorative design reflect the popular trend of modern home appliances. According to a survey, among consumers who are expected to buy flat-panel TVs, the expected purchase rate of LED is as high as 34%. It is expected that the market share of LED LCD TVs will exceed that of ordinary LCD TVs in 20xx. The era when LED LCD TVs will become the mainstream of the flat-panel market is coming. Advertising theme: Hisense ultra-thin LED LCD TV is more energy-saving, more environmentally friendly, thinner, more colorful, extremely thin, and has a beautiful experience. More energy-saving: the service life can reach 100,000 hours, even if it is used for 10 hours a day, it can be used for more than 27 years. More environmentally friendly: It does not produce any rays and does not contain toxic and harmful substances such as lead and mercury. It is a truly green and environmentally friendly product. More colorful: The dynamic contrast ratio reaches over 40000:1 to perfectly present the true colors of nature.

2. Personnel promotion: Hisense TV will hold promotional activities in major supermarkets and hypermarkets at every stage, including "100% back", "old for new", "special price signing", etc. At that time, the company Certain promotional personnel will be recruited to carry out large-scale publicity work before each event. After the event begins, personnel will be arranged to promote and guide customers at the entrance of the store. There will also be trained sales personnel present at the booth. Interpret products on-site for consumers and answer their questions.

3. Public relations: Hisense Company and major supermarkets agreed to sign contracts before the event, and launched the key event points into the second product exhibition. During the event, the person in charge of the company also cooperated with the store manager. Try to make the event as perfect as possible, ensure sufficient supply of goods, and complete after-sales discussions with the subsidiaries; TV, Internet and other media should also do a good job in publicity of the event to ensure the smooth progress of the event.

4. Sales promotion: During the event, the company will provide sales incentives to promoters. After reaching the company's sales target, the company will reward each point team leader and promoters with a certain percentage of sales. Personnel incentives are used to stimulate the sales passion of promotional personnel; at the same time, appropriate product discount strategies are carried out at various points to promote consumers' impulse purchases.

The way of channel classification is (1) Regional agents: by signing contracts with the heads of major stores, they carry out promotional activities in their stores for a certain period of time, and hand over part of the sales tasks to the stores. Increase sales channels; (2) Authorized agents: units or individuals that sign an agreement with the company to sell Hisense TVs within a certain period of time.

The influencing factors of channel design are (1) product factors: volume and weight, unit value, degree of product socialization, degree of specialization, seasonality; (2) market factors: market maturity, market intensity, The level of economic development, the nature of target consumers, and the purchasing habits of target consumers; (3) Competitor factors: joint competition, guerrilla competition; (4) Manufacturer factors: resources, control capabilities, product portfolio, and management level.

The distribution channel mix strategy mainly uses intensive and selective distribution mix strategies. Intensive: No restrictions on dealers, the more the better, expand the product sales network as much as possible, so that the company's products form a chain effect, so that consumers can see the company no matter which city or large shopping mall they are in Brands and products of this company can be purchased no matter where they are. This not only makes it easier for consumers to purchase, but also increases the market share of the products. Selective type: This type of choice can also enable the company to obtain sufficient market coverage and achieve a certain market share. Through effective control and management of distributors, it is more conducive to the establishment of corporate image and the birth of famous brand products. This distribution strategy may cause some temporary loss of benefits, but from the perspective of corporate strategy, this loss is worth it. Through the establishment of corporate image, greater benefits will be obtained in the future.

Use these two distribution strategies to enable the company to have a certain market share, and then use the credibility of the Hisense brand as a certain criterion to improve the corporate image and promote the company to the world.