The Relationship between Corporate Culture and Advertising

Hehe, the question you asked is a bit strange, but it really matters if you taste it carefully. They can graft a word, that is "brand".

Because "brand" is a cultural phenomenon, and the connotation of brand comes from culture. From product positioning, production to packaging, promotion and dissemination, any link can not be separated from culture; Even every link in the process of sales and after-sales service must use cultural means and convey the cultural connotation of the brand.

Advertising is an important way to spread and promote brands. Brands are mainly spread through advertisements, thus enhancing the brand's popularity.

The above is the first aspect of the relationship between corporate culture and advertising, which are interrelated through brand grafting. Therefore, the promotion of the brand by advertisements often reflects the cultural connotation behind the brand. For example, "Haier is always sincere" is the concept of sincere service in Haier's corporate culture.

Secondly, corporate culture itself includes three levels (spiritual level, institutional level and material level), which is embodied in the material image design level of corporate culture design, that is, the external embodiment of corporate culture concept. Apply for ① basic element design. Enterprise name, enterprise logo, enterprise standard words, enterprise standard colors, etc. Buildings and indoor and outdoor environment, flags, signs, gifts, giveaways, office supplies, employee clothing, product packaging, transportation, advertising, etc.

Therefore, advertising is the application category of image design in the material level of corporate culture.

I am not very knowledgeable. I hope it helps. Please criticize and correct me. Thank you.