Just change the logo, not the name! Xpeng automobile officially announced "brand rejuvenation": to be high-end.

165438+1October 18, the Xpeng automobile rejuvenation day conference was officially held. CEO He described the development of Xpeng Motors in the past seven years, and was glad that he didn't give up when the dark moment of 20 19 electric vehicle industry came. The focus of the Xpeng Motors conference is to update the logo. In fact, in recent years, Xpeng Motors has changed its logo many times.

Several old signs

The new logo seems to have changed the old logo that was originally divided into four petals into two halves, which looks like a pair of wings. He said that the new logo is more in line with Xpeng's identity as a "future travel explorer" and is determined to promote the development of new energy automobile industry and help China achieve the goal of carbon neutrality.

In the era of fuel vehicles, domestic car companies started too late. Even with their efforts, it is still difficult to achieve good results in the high-end market. In desperation, domestic car companies can only focus on the low-end market. The new energy era is regarded as the best opportunity for domestic car companies to overtake in corners. Some ambitious car companies no longer only focus on the low-end market, but directly focus on the high-end field.

The flagship product of Xpeng Motors is Tucki P7, which has many functions, such as lidar, intelligent assisted driving and voice control. In the second half of this year, the shortage of chips became more and more serious. Weilai and Ideality have successively fallen out of the three new car-making forces, and only Tucki has been ranked in the top three sales of new car-making forces. 10 In September and June, the monthly sales of Xpeng cars exceeded 10,000, which was unstoppable and very ideal. This information shows that Xpeng Motors has done a better job in factory construction and supply chain management.

On the road to high-end fields, Tucki still faces many problems and challenges. Many netizens even think that the name "Tucki" is not high-end enough, and it is not as good as Weilai and Ideality. It is suggested that Tucki change his name. Today, He replied to netizens that he would never change his name. He will do something unusual with a common name.

Indeed, Rolls-Royce, Mercedes-Benz and Tesla all come from their names. Aren't they high-end Is the word "apple" high-end These names are not high-end, but enterprises have made them high-end. He said that many foreigners can't pronounce "Xiao", and now they are doing better and better overseas with Xiaomi, and they should teach foreigners to pronounce "Xiao".

Whether an enterprise can become bigger and stronger depends not on the style of its name, but on the quality of its products, the service of its enterprises and the accumulation of technology. Xpeng motor continues to sell well, indicating that product strength and after-sales service will not be bad. As for technology accumulation, the most advanced technology of electric vehicles is intelligent driving.

According to the official announcement of Xpeng Automobile, the cumulative mileage of NGP automatic navigation assisted driving has reached 1 1.98 million kilometers, and the cumulative memory parking routes in the parking lot have reached 2073 1. With the popularity of smart cars, every bit of technology accumulation may become the key to Xpeng cars being recognized by consumers.

In addition, Xpeng has released a brand-new medium and large SUV-Tucki G9. He said that this car is the first product designed for global consumers in Tucki. Unfortunately, Tucki has not released the detailed data of this car, only that it will be exhibited at the Guangzhou Auto Show tomorrow (1191October).

The electric vehicle industry has just emerged, with too many companies entering the market and fierce competition. Many emerging car companies may only end in failure. Judging from the market performance, Xpeng Motor Company need not worry about being eliminated, but whether it can grow into Volkswagen and Toyota Motor Company depends on Tucki's future performance.