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What car brand does domestic BBA refer to?
Audi:
Audi is a well-known car developer and manufacturer, and its symbol is four interlocking rings. Now it is a subsidiary of Volkswagen, headquartered in Ingolstadt, Germany. Its main models are A 1, A3, A4, A5, A6, A7, A8, Q 1, Q2, [1]Q3, Q5, Q7, TT, R8 and S, RS performance series.
Audi Group includes the parent company and its subsidiaries Audi Hungary, quattro Co., Ltd., Lamborghini Automobile Company and Cosworth Technology Company, Audi Brazil Company and Audi Senalita Company. In addition, Audi also has production plants in China, Malaysia and South Africa.
Audi is one of the oldest automobile manufacturers in Germany. Starting from 1932, Audi began to adopt the four-ring logo, symbolizing the automobile alliance company that Audi merged with DKW, Hodge and Rover. In 1930s, automobile alliance companies covered all the passenger car fields provided by German automobile industry, from motorcycles to luxury cars.
In 2008, Audi was selected as the "No.1 Brand with Buyer Satisfaction in China" compiled by the World Brand Value Laboratory, ranking seventh.
Audi's logo is four rings, representing the four companies before the merger. These companies used to be manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each link is a symbol of one of them.
Audi's history of manufacturing cars and motorcycles in Germany can be traced back to19th century. The four automobile companies originally located in Saxony-Audi in Zwickau and Horc, Rover in chemnitz-Siegmar and dkw in zschopau made outstanding contributions to the progress of German automobile industry at that time.
The four car companies merged into auto union ag on 1933. In terms of automobile output, the automobile alliance was the second largest automobile manufacturing company in Germany at that time, and its product logo was four connected rings, representing the four automobile companies involved in the merger. The four-ring symbol appeared for the first time in the world.
After World War II, the automobile factory of Saxony Automobile Union was confiscated and demolished by the former Soviet occupation forces. Since then, many senior executives of the company have gone to Bavaria, and in 1949, auto union gmbh was established in ingolstadt, Ingall. This company inherited the tradition of the old automobile alliance and is still marked by four chain stores.
Automobile Union Co., Ltd. and nsu GmbH merged in 1969 to form Audi NSU Auto Union AG 1985. The company was renamed Audi AG and its headquarters moved to Ingolstadt. The logo of the Fourth Ring Road has been in use ever since.
Bmw:
BMW was founded on March 7th, 19 16. The predecessor of BMW is an aircraft factory, which is famous for manufacturing streamlined biplane reconnaissance aircraft. The name of the predecessor company is BFW, and the founder of the company is Goustein Otto. 1965438+On July 20th, 2007, BFW Company began to reorganize and was officially named BMW.
1923, BMW developed the first motorcycle engine. At the end of 1923, they specially produced motorcycles in Munich and sold R32 motorcycles of BMW brand on the market for the first time. BMW made a full-page advertisement in the Morning Post on July 9, 1929, announcing its entry into the automobile manufacturing industry. The legend of BMW's first production car was born.
The official Chinese character of "BMW" is Bavarian Engine Factory AG (German), which is a world-famous luxury car brand and headquartered in Munich, Bavaria. BMW is often called Bimmer, and its brand was often called BMW in early Chinese mainland, Hongkong and Taiwan Province.
The history of BMW started at 19 16 and was translated into Bayir in Chinese mainland in the early years. The company was originally an aircraft engine manufacturer and remained a limited liability company in 19 17. It was renamed Bavarian Engine Manufacturing Co., Ltd. and listed on 19 18. The founder, Gistan Otto, has made great achievements in the aviation field, which makes him make cars with great ambitions. His later decision has written a glorious page in the history of automobiles, that is, the German BMW Automobile Factory, which is loved by thousands of car fans today.
BMW's blue and white logo symbolizes the rotating propeller, which is a portrayal of the company's early history. However, the current president of BMW has corrected that people always think that the blue and white logo is propeller, but in fact, BMW should be headquartered in Munich, Bavaria, Germany, and the Bavarian flag is blue and white. BMW's name is Bavarian Engine Company, which represents the most exquisite engine technology in Bavaria and Germany.
1923, the first BMW motorcycle came out. Five years later, on 1928, BMW acquired Eisenach Automobile Factory and began to produce cars. After that, BMW introduced many masterpieces in the history of automobile manufacturing to the market. These products constantly inspire strong emotions and people's desires, and create BMW's excellent reputation as an automobile manufacturer.
BMW is the most successful and profitable luxury car brand in the world. In 2002, the company successfully sold more than 6,543,800 BMW and mini-cars, and the sales record exceeded/kloc-0,000,000 for the first time. In the motorcycle business, the sales volume exceeded 92,000, reaching a new high. Globally, the total number of employees of BMW Group exceeds 654.38 million+people.
Always based on high-end brands, which is the foundation of enterprise success. BMW Group owns three brands: BMW, MINI and Rolls-Royce. These brands occupy the high end of various market segments from small cars to top luxury cars, making BMW Group the only manufacturer in the world focusing on luxury cars and motorcycles.
High-grade is "added value". As a high-end brand, BMW's products have rich product connotations in design aesthetics, dynamic performance, technical content and overall quality, so these brands can provide users with real added value. On this basis, BMW Group expects to obtain higher bicycle profit rate, so as to continue to maintain profit growth and ensure the company's independent position in the future.
BMW Group will implement a clear luxury brand strategy for a long time, which will be reflected in a wide range of high-end products and market offensives in the next few years. While paying attention to the uniqueness of each brand, BMW Group will enter new fields by launching new products and promote the company's series of products to more new markets. In this way, the company will enter a new realm
In 2008, BMW Group sold about 6.5438+0.4 million vehicles, achieving a 40% increase. In the same year, the group's annual sales will exceed 50 billion euros.
As a high-end car brand, BMW not only has a high market share and popularity in the domestic new car market, but also launched a brand used car service in the used car field-BMW "Zunxuan", which was the first globally unified used car certification project implemented by BMW Group among global luxury brands in 2003. From June 5438 to February 2005, BMW launched the BMW used car certification program in China.
Mercedes benz:
Mercedes-Benz, a German automobile company, is also one of the top ten automobile companies in the world, which is famous for producing high-quality and high-performance luxury cars. Founded in 1900, the company is headquartered in Stuttgart, Germany. The founders are karl benz and gottlieb daimler, who are praised as "the father of automobiles" by the world. Mercedes-Benz has always been a business style, not pursuing the expansion of automobile production, but only pursuing the production of high-quality, high-performance and high-level automobile products. In addition to high-end luxury cars, Mercedes-Benz is also the most famous manufacturer of buses and heavy trucks in the world.
Its perfect technical level, excellent quality standards, innovative ability and a series of classic coupe styles are commendable. Mercedes-Benz Trident Star has become one of the most famous car and brand symbols in the world. Since February 22nd, when Daimler-Automotive Co., Ltd. (DMG) presented the world's first Mercedes-Benz car to its customers, Mercedes-Benz has become a model in the automobile industry. 100 years, Mercedes-Benz brand has been the pioneer of automobile technology innovation.
It has been more than 0/00 years since Mercedes-Benz made the first car recognized by the world, and the car has already celebrated its centenary birthday. In the past 100 years, with the development of automobile industry, many automobile manufacturers have emerged, some of which are outstanding, but in the end they are only a flash in the pan. Up to now, only three or four companies have weathered the ups and downs, and only one Mercedes-Benz is a century-old shop.
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