What are the activities planning schemes with the theme of Mid-Autumn Festival?

I. Purpose of the event

This promotion is mainly based on the consumption of moon cakes in Mid-Autumn Festival to drive store sales and activate moon cake sales with the image of the store. It is estimated that the average daily sales volume will increase by x%~x% during the promotion period.

Second, the activity time

20xx year x month x day ~x month x day

Third, the theme of the event

Reunion for the Mid-Autumn Festival.

Four. Arrangement of promotional activities

Activity 1:

1, buy Mid-Autumn moon cakes above xxx and get a movie ticket.

2. Buy more than xxx Mid-Autumn moon cakes and send them to 50 yuan supermarket for electronic coupons.

Activity 2:

During the activity, after spending in the supermarket, the words "Zhong", "Qiu", "Kuai" and "Le" will randomly appear at the bottom of each printed computer receipt. Collect four words to redeem the Mid-Autumn Festival gift package!

Mid-Autumn Festival gift package can be defined as: a box of brand moon cakes+10 yuan supermarket coupons +2 movie coupons.

Activity 3:

On a full moon night, I was afraid for xx minutes! During the activity, the supermarket area specially launched the "xx Minute Rush" activity, and all the regular-priced goods in the market were X-folded! Competing for speed, grabbing is earning! Moon cakes also participate!

Verb (abbreviation of verb) integration and popularization

(1) advertisement

In internal TV advertisements, promotional advertisements are launched every other day.

(2) Publicity and promotion

1. Make leaflets and actively promote all kinds of promotional information.

2. Public micro-signal promotion information.

3. Broadcast relevant promotion information every hour from opening to closing in the morning.

(3) Shop layout

1, OTC

(1) Do Mid-Autumn Festival publicity above the free parcel locker.

(2) On the protective frame, the wall columns are packed and some holiday color pages are pasted to create momentum.

(3) Balloons or vertical banners can be hung at the entrance of the supermarket, and the banner "X Supermarket celebrates Mid-Autumn Festival" can be hung.

2. On site

(1) Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere.

(2) Store display should be creative and eye-catching.

Matters needing attention about intransitive verbs

1. If it is difficult to coordinate the layout of off-site promotion with the Municipal Appearance Committee, we will only do off-site promotion on the free luggage locker.

2. The marketing department should strictly follow up and correct any abnormality in time.

Mid-Autumn Festival planning scheme II

I. Event Organizing Committee:

1. Person in charge: members of the board of directors, general manager's office and planning department.

2. Members: heads of departments

Second, the activity time:

6 September to 30 September

Third, the purpose of the activity:

With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.

Fourth, the theme of the event:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

Verb (abbreviation of verb) activity slogan:

Mid-Autumn Festival, people and the moon get together.

Six, site layout:

(1) Off-site layout:

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;

Huge external wall suspension: width: height = 10 * 13m, content of publicity activities;

Hang eight red lanterns above the door.

(2), the venue layout:

1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;

4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.

5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2.5-meter-wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.

Seven, publicity strategy:

1, DM poster promotion (see attached table for specific operation details);

2, TV media publicity:

A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;

B. Time: September 20-26;

C. Fees:

D. publicity form: animated pictures and words.

3, huge off-site, exhibition board publicity;

4. Broadcasting and publicity in venues;

5. The community is crowded with people, and a small banner is hung, which reads: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Shopping Hotline: xx "

Eight, activity strategy:

Activity 1. Stay happy when shopping over 20 pounds.

Activity time: September1-September 30th.

Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.

Award setting:

First prize: a photography package with a prize value of 288 yuan.

Second prize: photography package, prize value 198 yuan.

Third prize: prize value 98 yuan camera bag

Mid-Autumn Festival planning scheme 3

I. Activity time

Two days before Mid-Autumn Festival

Second, the purpose of the activity

Mid-Autumn Festival is an important traditional festival in China, and its greatest significance and theme is "reunion". Reunion and harmony are closely linked. Reunion is not only an external form, but also an internal harmony and communication. In order to fully explore the connotation of traditional festivals, carry forward the excellent culture of the motherland and stimulate the national feelings of teachers and students, we should learn more about the traditional festivals in China through the Mid-Autumn Festival and try our best to experience the significance of the traditional festivals in China.

1. Learn more about the origin and customs of Mid-Autumn Festival names.

Know what customs your hometown has in Mid-Autumn Festival.

3. Cultivate students' love for China culture.

4. Cultivate students' ability to collect, collate, compare, analyze and use information, as well as language generalization and expression.

Third, activity preparation

Divide the students into four groups and ask them to collect the customs and habits of the Mid-Autumn Festival all over the country, as well as the relevant materials of the Mid-Autumn Festival.

Fourth, the school Mid-Autumn Festival activity plan

1, activity preparation

Collect the names, origins, riddles and legends of Mid-Autumn Festival. Investigate and visit the elders around you to understand the customs and habits of the Mid-Autumn Festival in my hometown.

2. Enter the activity in the form of class meeting.

(1) The origin of Mid-Autumn Festival;

(2) The legends and folk stories of Mid-Autumn Festival;

(3) How much do you know about Mid-Autumn Poetry?

Verb (abbreviation of verb) discusses the Mid-Autumn Festival activity plan.

The Mid-Autumn Festival is coming. Do you have any ideas? Talk about how to spend the Mid-Autumn Festival this year.

2. Communication between students.

Application and deepening of intransitive verbs

Through investigation and study, students learned some knowledge about Mid-Autumn Festival, and asked them to design how to spend this year's Mid-Autumn Festival, and show it in language or other ways. By collecting poems about Mid-Autumn Festival, students are encouraged to cultivate the ability and habit of being good at collecting and sorting.

Seven. Reflection and expansion

Through discussion and exchange between teachers and students, and the evaluation of students' works, students are guided to summarize the research results. Finally, an educational activity with the theme of "Our Mid-Autumn Festival" is held, so that students can fully display their research results and values in the activity, and teachers can appropriately guide and encourage students' interest in other research activities.