How to decorate the door of the shop if you want to make it brighter?

1, price tips for core products, breaking the psychological defense of customers.

Sometimes, restaurant business is not good, not because the food is not delicious, but because customers are afraid to eat in the store. They may have the illusion of "expensive" because the ingredients you use are high-grade or the shops are luxuriously decorated. At this time, you need to learn to make "price tips" on the door.

There is a restaurant that specializes in salmon bibimbap, which makes people feel very expensive, so the price of "15.8 yuan" is marked on the door to break the psychological defense of customers. In real life, many restaurants will mark the prices of their core dishes and put them at the door, just to let customers know that "our prices are not expensive".

2. Set a mascot in front of the door to increase brand awareness.

Many Nanchang catering decoration designs will set up a mascot, which has many functions, such as increasing brand recognition, such as narrowing the distance with customers. The mascot in front of the restaurant has a more important function: to increase the visual range of the brand.

Mascots placed in front of the door 1-2 meters can make passers-by notice the brand more easily, because mascots generally have "cuteness" and "cuteness" and other factors, which can effectively attract pedestrians' attention and generate associations, thus making them interested in the store.

However, it should be noted that the setting of mascots must not bring inconvenience to pedestrians, such as obstructing pedestrians' traffic, otherwise it will not only produce positive effects, but also cause pedestrians' anger and produce negative effects.

3. Explain the brand features in one sentence to make the positioning clearer.

Many good doorways often have a sentence in front of them that shows their own characteristics. This sentence may be a slogan or just a reminder, but it can really increase passenger flow.

Because if there is too much information, customers can't grasp the key points and they don't want to know the information, just like a piece of paper with only one sentence and one article, we tend to read the former.

Remember that the door is the customer's first contact point, which affects the customer's impression of the whole restaurant and also determines the change of customer's consumption psychology. Every word on the door conveys the most important information of the brand and attracts every customer who comes and goes. Therefore, catering people should never ignore the importance of the door, often a good door is better than everything.