The most impressive advertising language and a brief explanation of the reasons.

We are pests, we are pests, just lucky elves, just lucky elves, we must kill pests-lucky elf pesticides.

Unforgettable reasons:

This is a very popular TV advertisement in the 1980s. A pesticide can also skillfully convey product information by combining cartoon images with funny music, especially songs are easy to remember and sing, which are very popular.

When the sun rises, our love will never change-Sun God Group.

Unforgettable reasons:

Sun God Group is the first enterprise to implement CI, and its advertisements are vigorous and full of masculinity. The commercial song conveys this tonality well and makes people deeply impressed with this advertisement. Even if you hear this song many years later, you can easily associate it with the Sun God Group.

Love is love, and love is an Zheng Da group.

Unforgettable reasons:

This is probably the most popular advertising song in China. At that time, with the broadcast of Zheng Da Variety, this song was a household name for several years, but it was also an image advertising song of Zheng Da Group. This is the charm of Zheng Da Group. By combining advertising songs with powerful TV programs, the image of Zheng Da Group has been deeply rooted in people's hearts unconsciously.

Long years of love, Didi Tuopai Liquor-Tuopai Qujiu

Unforgettable reasons:

Tuopai Qujiu was originally a little-known liquor brand, but with the spread of "Long Years, Didi Tuopai Liquor", it stood out from the liquor brands of all sentient beings. Although there is only one lyric, it is impressive and adds a strong cultural background and aftertaste to Tuopai Qujiu. This advertisement sings the cultural feelings of Tuopai Qujiu.

Come on, come on, give me a feeling-elf

Unforgettable reasons:

May, a female singer in Taiwan Province, has always given people a feeling full of energy and passion. Coca-Cola Company hired May as the image spokesperson of Sprite, hoping to convey Sprite's brand personality with the help of May's personality. With the spread of the song "Come on, Come on, Let Me Feel", Sprite's brand tends to be younger. Zhao Zheng

20-year advertising classic lens

After 20 years of evolution, advertising has changed from simply selling goods to creating popularity, from promoting product sales to leading industry breakthroughs. Advertising is affecting people's consumption and life in China and changing people's ideas and behaviors in China.

"Toshiba, Toshiba, Toshiba in the new era"

This slogan, which appears at the end of TV series every time, is still fresh in the memory of many consumers, and still affects China people's cognition of Japanese brands to some extent.

Flashback point:

At that time, China's advertising had just started, and Japanese advertising was not at the same level as domestic advertising in terms of creativity and production quality. These catchy slogans and excellent advertising pictures have deeply influenced the people of China, and made China consumers establish a high degree of loyalty to Japanese brands and products, and this influence continues even today.

"Didi is fragrant, and the meaning is still unfinished."

A foreign man in a suit and tie has influenced the lifestyle of people who got rich first in China, and also inspired the coffee plot of people in China. So far, China people have begun to accept the coffee culture from instant coffee to Starbucks.

Flashback point:

On the one hand, the large-scale appearance of international brand advertisements has established the strong position of these brands, and also changed people's concepts and lives to some extent. Nestle Coffee, Maxwell Coffee, Coca Cola and Pepsi Cola, which once represented a lifestyle and emotional appeal, entered people's daily lives through scenes and lifestyle advertisements. In the advertisements of "Delicious", "Drips are fragrant, but the meaning is not enough" and "Pepsi-Cola, the choice of a new generation", China people who have just opened up have seen a new way of life. These products and advertisements have unconsciously influenced the consumption concept and life of China people.

"This is the secret of softness."

In 1990s, Procter & Gamble, which just entered China, took the lead in introducing Head & Shoulders which can remove dandruff and Rejoice which has both washing and nursing functions. Procter & Gamble finally changed China people's concept of shampoo through rational advertising appeal strategy and functional TV advertisements. Until now, the flirty advertisement of stewardess's "well-known secret" is still unforgettable.

Flashback point:

During this period, advertisements gradually changed the strong attraction and color of promotion in the past, but led people to yearn for a new life through life scenes and emotional expressions, and the exquisite life displayed in advertisements became the object of imitation.

Sanjiu Weitai-Li Moran

Perhaps it is the reason for China's first celebrity advertisement, which occupies an important position in the history of modern advertising in China. Li Moran pioneered the celebrity advertising spokesperson in China, which caused an uproar at that time. Although Li Moran donated all the advertising expenses, he was still criticized by public opinion. But in fact, due to Li Moran's fair and solemn confession in the advertisement, Sanjiu Weitai has achieved good market sales.

Flashback point:

The development of celebrity advertising has also experienced its own course. When some enterprises began to realize the celebrity effect, celebrity endorsements surged in the mid-1990s. Since then, the correlation between celebrities and products and brands has been put on the table, and the issues of popularity and reputation have also become key words. Enterprises have also begun to reflect on whether celebrities can really solve everything.

Vigorous 28 washing powder-1:4 pieces

This is an impressive TV advertisement in the early 1990s. A family of three kept gesturing 1∶4 in the form of rap to publicize the unique formula of Vigorous 28 washing powder. Advertising is a typical advertising work using USP theory in China's early period, which is easy to remember and pleasant.

Flashback point:

It is unforgettable to advocate originality with unique sales and constantly strengthen this concept with scenes and gestures. This is the application of USP theory in advertising. Robust purified water has been purified by 27 layers, which brings USP theory to the extreme. Since then, Arowana1:1is also an extension of this advertising model.

Oni's "Hundred Years of Hair-Love Forever"

China's Advertisement of Iron Master-a touching love story that we met unexpectedly after years of war separation, especially Chow Yun Fat's affectionate eyes and God vividly explained this sad love story. Unconsciously, the brand of "Centennial Runfa" was accepted. It seems that nostalgia can also be a way to impress consumers, and the combination of product name and spokesperson also adds a lot of color to this advertisement.

Flashback point:

The advertisements from "The Great Wall" to "Andy Lau's Dream Girl" are all the ideas of his boss, but in public, he also admits that these advertisements are beautiful and don't sell goods, which seems to be in sharp contrast with the advertisements of the famous planner Ye Maozhong. Ye's advertisements have always been famous for stimulating enterprise sales quickly and effectively. "Single appeal and multiple scrolling" are the characteristics of leaf advertising summarized by insiders.

Nongfu Spring-Nongfu Spring is a little sweet.

As a backward brand, with suspense advertisements and a series of differentiated marketing methods, Nongfu Spring can get a share from Wahaha and Robust. The phrase "Nongfu Spring is a little sweet" reminds people of this natural water collected from Qiandao Lake.

Flashback point:

This advertisement is a representative of differentiated advertising, which skillfully combines attraction and suspense, highlighting a bright spot of the product-